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What is Link Building?

Link Building

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Link building is the process of generating backlinks to a website through various methods.

By obtaining more and higher trusted links thank competitors, Google evaluates a site as a higher quality website than theirs, if content and user-experience are of comparable quality. Therefore, sites with more top trusted backlinks tend to earn more top rankings in Google organic search results.

These link building methods are sometimes referred to as a range from “white hat” (very natural appearing links) to “black hat” (very automated, spammy backlinks set).

Many SEOs believe that the age of automated blackhat link building is over, which is part of the “Penguin Shock” effect.

Other SEOs believe that any undertaking to generate backlinks to a website is considered a violation of the Google webmaster guidelines.

Other SEOs at the same time disregard the Google webmaster guidelines knowingly and willingly and consider the risk of hitting a Google Penalty (of Google Algorithmic Filter) as part of their business risk. Sometimes this is referred to as “grey hat link building.”

Some general types of link building are

  • Link Buying (Paid Links are still a very dominant SEO strategy in some industries)
  • Link Earning (“Write good content and hope that others link to it”)
  • Link Outreach (“Contact webmasters and other parties, asked them to link to your content”)


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Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


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