More than a backlink checker. Contact Us+43 720 116440(866) 347-3660+44 800 011 9736(877) 736-7787
MENUMENU

What is Link Building?

Link Building

Home » Link Building

Link building is the process of generating backlinks to a website through various methods.

By obtaining more and higher trusted links thank competitors, Google evaluates a site as a higher quality website than theirs, if content and user-experience are of comparable quality. Therefore, sites with more top trusted backlinks tend to earn more top rankings in Google organic search results.

These link building methods are sometimes referred to as a range from “white hat” (very natural appearing links) to “black hat” (very automated, spammy backlinks set).

Many SEOs believe that the age of automated blackhat link building is over, which is part of the “Penguin Shock” effect.

Other SEOs believe that any undertaking to generate backlinks to a website is considered a violation of the Google webmaster guidelines.

Other SEOs at the same time disregard the Google webmaster guidelines knowingly and willingly and consider the risk of hitting a Google Penalty (of Google Algorithmic Filter) as part of their business risk. Sometimes this is referred to as “grey hat link building.”

Some general types of link building are

  • Link Buying (Paid Links are still a very dominant SEO strategy in some industries)
  • Link Earning (“Write good content and hope that others link to it”)
  • Link Outreach (“Contact webmasters and other parties, asked them to link to your content”)

 

Synonyms:
backlink building, linkbuilding, link-building, build links, build a link, get a link, get links

Latest Entries

  • Google Update
    A "Google Update" refers to update to Google's way of ranking websites in the organic search results. Usually, this means a change to many, if not thousands of websites(...)
  • Link Building
    Link building is the process of generating backlinks to a website through various methods. By obtaining more and higher trusted links thank competitors, Google evaluates a site(...)
  • Link Prospecting
    Link Prospecting is the art of finding new pages you want to get a link on. There are many places where you can search for new link sources: The Google search results, your(...)
  • Link Audit
    Link Audit is a discipline of SEO that had its debut with the Google Penguin updates. It involves the removal and disavowing of toxic links, link risk management and the overall(...)
  • Backlink Analysis
    Backlink Analysis is the cornerstone of link building and SEO. It stands in the beginning, the middle AND in the end of the link building process. Building links without(...)

Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi

Kenneth-Chan

"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 

larry-markovitz

"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."

 

Click here for a lot more happy users of LRT and happy companies that licensed LRT.

Recover - Protect - Learn - Grow your SEO - Learn how LRT can help you.

Have you heard enough to make a decision?

No? Talk to our product experts and get a custom plan quote.

Want to work with the app, not talk? Get a discounted trial. Just the export doesn't work.

LinkResearchTools is trusted by the world’s most respected brands.

Linkedin
swarovski
victoria' secret
mtv
intel
ebay