And there’s more…
- Analyze the last month or the last two years
- Spot link trends quick in a heatmap
- Spot possibly dangerous link spikes
- Identify and confirm a negative SEO attack
Spot trends in the speed of link building and identify spikes that could harm you
The Competitive Link Velocity (CLV) tool is only one of the advanced off-page SEO tools included in the LinkResearchTools® toolkit.
There are more competitive link research, Link Detox®, and link building tools that will make your SEO job easier.
How CLV works
Competitive Link Velocity (CLV) enables you to view the link growth of your website compared with the link growth of your competitors.
Link velocity is different for every niche, and it is important to understand what is acceptable in the eyes of Google.
CLV allows you to compare your domain with up to 10 competitors. You can use the Find Competing Pages feature or paste the URLs from a list. Then decide if you want to see the link velocity trends over at the last 30 days or the last 24 months.
Easy spotting of spikes and trends in your niche
The factor of link building and link growth speed is simply ignored in many SEO campaigns and link projects, which can lead to nasty surprises. The Competitive Link Velocity Tool (CLV) generates a unique heat map over a period of two years. You’ll get a new point of view on your link process. The heat map at the Competitive Link Velocity (CLV) tool provides you with changes in Link Popularity, Domain Popularity as well as detailed changes in texts, images, No Follow- and redirect links at a glance.
This heat map allows you a quick comparison of historical changes in link profiles. This means you can evaluate how many links of any kind have been placed or deleted.
Spikes do happen naturally in certain cases, for example when you have special offers, competitions or big events in the media.
Unnatural spikes can be caused by using a poor backlink building service or by negative SEO attacks. As with most tools, this report can be set to re-run automatically either weekly or monthly.
If you are in a niche that has large traffic fluctuations or is very aggressive, CLV is an SEO tool that could save you a lot of grief. Having weekly CLV reports e-mailed to you may be a very good idea.
If you recognize drastic changes in the number of image links, that may point to a successful banner campaign. A sudden boost of No Follow links could point to a lot of interest in forums or blogs, or even a spammy link campaign. Many Redirects could indicate advanced SEO tactics, or again a lot of activity in the social sector through URL shorteners.
Easy retrieval of historical data
If you place your cursor in any part of the heatmap, a popup will give you detailed information about that period, for that domain.
In the example above we can see that in May 2015 iphonefixed.co.uk had a total of 45,414 linked pages. On these pages, 45,408 text links, 20 image links, and 44,534 No Follow links were created. In this month, 6,714 links were deleted, and zero redirects created. The sitewide ratio is the number of backlinks to the domain (BLdom) vs. the number of linking domains (DomPop).
Our clients speak for LinkResearchTools
Eugen Platon | Head of Search at OLA Mobile
“I’ve used LinkResearchTools almost 1 year. During this time with the help of DTOX – Link Detox Tool and BOOST – Link Detox Boost we have removed at OLAMobile, a Google manual penalty in just 14 days. Amazing! LRT It’s a set of tools, that any professional SEO need to possess in his day-to-day toolbox set “
Maximilian Euler, Owner of Ayudo Online Marketing
“We love to work with LinkResearchTools. It’s our favorite software for link analysis. We also love the detox tool very much with all the rules which help us monitor the health of our clients link profiles. Keep up the great work guys!”
Marc Kenigsberg, Tradeopus
“We started using LRT for the Detox function after a negative SEO attack on our site. Not only was LRT instrumental in helping us clean up the links and recover the site but it has become critical to the way we do all of our marketing efforts. Most of our processes today are built around LRT and its tools and everything that we have learned from the LRT team. A must have tool for anyone serious about traffic”
The Halifax Bank suffered a similar fate to Hugo Boss when they lost 20% of their search visibility overnight. This case study uses the CLV to show a huge amount of links being acquired in December 2013.
In 2013, Matt Cutts of Google announced they took action against a German agency link network. At the same time, Hugo Boss experienced a drastic drop in Google visibility of almost 39%. In this case study, Christian Müller used the CLV to show an attempt to boost link building which failed because of unnatural link growth just before their drop.
Competitive Domain Analysis allows you to compare your online competitors and reveal your strengths and weaknesses. In this article Tom Black shows how to use five of the LRT tools for Competitive Domain Analysis, including CLV.
Hotel comparison site Trivago was having a bad time back in January 2014. Alex King wrote an excellent case study to find out why they had lost 95% of their search visibility since October 2013. He used many tools for Google penalty checking including the CLV to find out why this had happened.
A similar investigation to Trivago was carried out in a case study by Guntram Bechtold. This time, it was the German accommodation booking portal Unterkunft.de. Find out why they suffered such a severe loss of search visibility in March 2014.
Is your website the target of a negative SEO attack?
Find out before it’s too late!