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Competitive Link Velocity (CLV)

Are you building links too fast or too slow?

Spot trends in the speed of link building and identify spikes that could harm you.

What you can do

  • Understand the link growth in your niche
  • Learn how to blend in with your competitors
  • Plan link building strategies better
  • Understand your competitive rules

And there’s more…

  • Analyze the last month or the last two years
  • Spot link trends quick in a heatmap
  • Spot possibly dangerous link spikes
  • Identify and confirm a negative SEO attack

Spot trends in the speed of link building and identify spikes that could harm you

The Competitive Link Velocity (CLV) tool is only one of the advanced off-page SEO tools included in the LinkResearchTools® toolkit.

There are more competitive link research, Link Detox®, and link building tools that will make your SEO job easier.

How CLV works

Competitive Link Growth Velocity Trends

How You Benefit From the Competitive Link Velocity Tool (CLV)

Competitive Link Velocity (CLV) enables you to view the link growth of your website compared with the link growth of your competitors.

Link velocity is different for every niche, and it is important to understand what is acceptable in the eyes of Google.

CLV allows you to compare your domain with up to 10 competitors. You can use the Find Competing Pages feature or paste the URLs from a list. Then decide if you want to see the link velocity trends over at the last 30 days or the last 24 months.


Quick Video Tutorial For the Competitive Link Velocity Tool


Competitive Link Velocity Tool (CLV) Features

Easy spotting of spikes and trends in your niche

heatmap in CLV

The factor of link building and link growth speed is simply ignored in many SEO campaigns and link projects, which can lead to nasty surprises. The Competitive Link Velocity Tool (CLV) generates a unique heat map over a period of two years. You’ll get a new point of view on your link process. The heat map at the Competitive Link Velocity (CLV) tool provides you with changes in Link Popularity, Domain Popularity as well as detailed changes in texts, images, No Follow- and redirect links at a glance.

This heat map allows you a quick comparison of historical changes in link profiles. This means you can evaluate how many links of any kind have been placed or deleted.

Spikes do happen naturally in certain cases, for example when you have special offers, competitions or big events in the media.

Unnatural spikes can be caused by using a poor backlink building service or by negative SEO attacks. As with most tools, this report can be set to re-run automatically either weekly or monthly.

If you are in a niche that has large traffic fluctuations or is very aggressive, CLV is an SEO tool that could save you a lot of grief. Having weekly CLV reports e-mailed to you may be a very good idea.

If you recognize drastic changes in the number of image links, that may point to a successful banner campaign. A sudden boost of No Follow links could point to a lot of interest in forums or blogs, or even a spammy link campaign. Many Redirects could indicate advanced SEO tactics, or again a lot of activity in the social sector through URL shorteners.

Easy retrieval of historical data

If you place your cursor in any part of the heatmap, a popup will give you detailed information about that period, for that domain.

Details of Heatmap in CLV

In the example above we can see that in May 2015 had a total of 45,414 linked pages. On these pages, 45,408 text links, 20 image links, and 44,534 No Follow links were created. In this month, 6,714 links were deleted, and zero redirects created. The sitewide ratio is the number of backlinks to the domain (BLdom) vs. the number of linking domains (DomPop).

Spot link velocity spikes that could trigger a Google spam filter

Spot trends in the speed of link building and identify spikes that could harm you.

Frequently Asked Questions About Link Detox the Competitive Link Velocity Tool

How can I view backlinks and other data used to generate the CLV heatmap?

You can select the domains that are of interest to you on the left of the heatmap. From there you can launch QBL, BLP, QDC, Bulk URL Analyzer (Juice Tool™) or CLA reports. If you want to see detailed link velocity details, be sure to select the Link Velocity and Link Velocity Trends metric package in BLP, Bulk URL Analyzer (Juice Tool), and CLA.


Is there an option in CLV to show the links from a month for one domain? For example, to see all deleted links of one competitor in March?


Yes, in this case, you can choose the “Deleted Links” tab in the results and hover over the month and the competitor. The results are displayed in a pop-up box. You can do the same for Image Links, No Follow Links, Redirects, etc.


Is it true that as long as your link velocity remains constant, Google will not consider your link building strategy as bad?


It is true that it tends to be the spikes in link velocity that cause problems. If your site is one that naturally acquires the x amount of new links every day due to new content, social activity or mail outs this will usually be fine. If you decide to build dozens of worthless links every day to maintain a constant link velocity you could soon face a Google penalization. If your site acquires new links every day, we would recommend that you run Link Detox™ on a weekly, if not daily, basis.

What is the difference between “heatmap about all domains” and ” heatmap about your domain” in a Competitive Link Velocity (CLV) report?


The default heatmap shows you the changes for a certain domain. Every domain has its line, and the lines are not connected with each other. So you can see the link velocity of every single domain.

» “Heatmap about all domains”: every cell/month is calculated relatively to the average over all domains for this month.

» “Heatmap about your domain”:  every cell/month is calculated relatively to your domain for this month.

Having these display options is useful because we are using averages and big sites can skew your results. If the report contains a big site, the comparison with all domains is problematic, because the smaller numbers get lost.

Eugen Platon | Head of Search at OLA Mobile

Eugen Platon

“I’ve used LinkResearchTools almost 1 year. During this time with the help of DTOX – Link Detox Tool and BOOST – Link Detox Boost we have removed at OLAMobile, a Google manual penalty in just 14 days. Amazing! LRT It’s a set of tools, that any professional SEO need to possess in his day-to-day toolbox set “


 Maximilian Euler, Owner of Ayudo Online Marketing

Maximilian Euler

“We love to work with LinkResearchTools. It’s our favorite software for link analysis. We also love the detox tool very much with all the rules which help us monitor the health of our clients link profiles. Keep up the great work guys!”


Marc Kenigsberg, Tradeopus


“We started using LRT for the Detox function after a negative SEO attack on our site. Not only was LRT instrumental in helping us clean up the links and recover the site but it has become critical to the way we do all of our marketing efforts. Most of our processes today are built around LRT and its tools and everything that we have learned from the LRT team. A must have tool for anyone serious about traffic”


Case Studies Featuring the Competitive Link Velocity Tool (CLV)

SEO Case Studies



Halifax Bank Google Penalty

The Halifax Bank suffered a similar fate to Hugo Boss when they lost 20% of their search visibility overnight. This case study uses the CLV to show a huge amount of links being acquired in December 2013.

German link network crack down hurts huge Fashion Brand

In 2013, Matt Cutts of Google announced they took action against a German agency link network. At the same time, Hugo Boss experienced a drastic drop in Google visibility of almost 39%. In this case study, Christian Müller used the CLV to show an attempt to boost link building which failed because of unnatural link growth just before their drop.

How to Analyze SEO Metrics and Outrank Your Competitors

Competitive Domain Analysis allows you to compare your online competitors and reveal your strengths and weaknesses. In this article Tom Black shows how to use five of the LRT tools for Competitive Domain Analysis, including CLV.

Hotel comparison site reserves a Google Penalty with spammy SEO

Hotel comparison site Trivago was having a bad time back in January 2014. Alex King wrote an excellent case study to find out why they had lost 95% of their search visibility since October 2013. He used many tools for Google penalty checking including the CLV to find out why this had happened.

Another Travel Booking Website Sees Search Visibility Plummet

A similar investigation to Trivago was carried out in a case study by Guntram Bechtold. This time, it was the German accommodation booking portal Find out why they suffered such a severe loss of search visibility in March 2014.

negative SEO

Is your website the target of a negative SEO attack?

Find out before it’s too late!

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William Sears - Growth & SEO at LinkedIn

William Sears

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