Table of Contents
What is the first thing I should do to recover my Google rankings?
We recommend running a Link Detox report on your domain, taking these essential steps:
Connect your Google Search Console account to LinkResearchTools (LRT).
Gather all available link sources and upload your own backlink/ disavow lists if available.
Run a report and get an understanding of your overall link profile quality.
Use bulk actions to make disavowing more efficient.
Review and rate the remaining backlinks manually; the Link Detox Screener will make your work more efficient.
Create a Disavow File and upload it to your Google Search Console account.
Wait for 48 hours and then run Link Detox Boost (BOOST) to make Google really take notice of your Disavow File.
How long do I need to wait for Google to re-crawl the links in my disavow file?
Don’t wait for Google to re-crawl your links. It can take weeks or months until they discover your Disavow File and crawl all the bad links you have in there. Since Penguin became part of the Google Core Algorithm, they stated that a website could recover or be penalized when it is re-crawled or re-indexed.
Playing the waiting game with Google is always frustrating. It is the same for both algorithmic and manual penalties. You can make Google acknowledge your disavow file right after you upload it to Google Search Console. Link Detox Boost (BOOST) speeds up link indexation and your recovery from a Google Penalty.
We built Link Detox Boost (BOOST) to help you push Googlebot into re-crawling the low-quality links you have already asked Google to disavow.
Do I have to get new links to my website if I have a Penguin penalty?
Firstly, you need to do a full link audit. Remove or disavow all the toxic links you have in order to get rid of the Google penalty. If you still have bad links pointing to your website, you need to focus your SEO efforts around the link audit. Building new links will not help too much if your link profile is still not healthy.
After recovering from a Penguin penalty, websites are usually weaker than before. By disavowing and removing links, you get rid of a lot of backlinks that might have even helped you rank well in the past. At this point, you will need some great, relevant and Penguin-friendly links to win back your position in the search results.
As Gary Ilyes said:
A website cannot rank without links because links are Google’s no. 1 ranking factor and it’s through links that Google discovers your website.
There are a lot of link building techniques you can use to get new high-quality backlinks:
give a testimonial
list your site in trustworthy directories
write a good guest post
discover the common backlinks that your competitors have
get an indirect backlink from your competitor
turn your mentions into backlinks
find the healthy and strong backlinks that your competitors have
find the most relevant link building opportunities
launch a giveaway campaign
publish research reports and case studies
…and this is not all.
You should aim for fewer high-quality links, rather than thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It could get worse too. These type of links could cause a Google penalty and severe (possibly 100%) loss of organic traffic.
How do I know if an expired domain was hit by a link penalty?
It is possible for an expired domain to have been hit by a Google link penalty. In fact, the penalty may have been the reason why the domain expired in the first place. If you are considering buying an expired domain, it’s important to run a thorough link analysis to check for any potentially harmful links. You can use a tool like Link Detox to do this. In basic mode, Link Detox can quickly and easily identify any potentially toxic links that may be affecting the domain. If you find a high number of toxic links, it may be best to avoid buying the domain.
If you decide to go ahead and purchase the expired domain, it’s important to clean up any harmful links and disavow them using Google Search Console. You can use Link Detox in complete mode to do this, and also to find and redirect any links that are hitting 404 pages. This can help rejuvenate the expired domain and improve its search rankings.
These are the steps needed:
Run Link Detox in “basic mode” as this will be faster and cheaper for you.
Be aware that you WILL find toxic links.
That’s OK, because with help of Link Detox you can disavow those, and also those of redirecting domains.
- Links with high LRT Power*Trust and low Link Detox Risk.
- Links with high LRT Trust but low LRT Power (you can improve those later).
- Links from well known sites, even if they are weak.
- Redirects coming in. Those redirects may pass a penalty and you may need to run a Link Detox on those later.
If above gives you a satisfying feeling, then go for the domain.
After you acquired an expired domain
- Setup Google Search Console for it
- we recommend the DNS mode
- authorize all properties you know of - e.g. www.domain.com, domain.com, help.domain.com, etc
- Warning: the disavow tool only works if you use the above property method, not the fairly new “Site wide authorization”
- Run Link Detox in “complete mode” - this time we go for all the details.
- Perform the following steps
- Connect Google Search Console and any other link data APIs like Ahrefs, SEMrush or Majestic
- Follow all steps through to a thorough Link Detox setup
- Process the Link Issues and make sure your risk goes below a 1000.
- create your disavow file
- import it to Google Search Console
- run Link Detox Boost to make the disavows work in
- Make sure you disavow all bad link in Link Detox first
- Use the LJR tool to find all links that are hitting on 404
- export the redirects into a .htaccess file and apply to your webserver
All this can have been done before purchasing the domain already, but why spend the time if you don’t manage to acquire it?