The Links & SEO Knowledge Base tries to cover as many SEO concepts and terms possible.

If you think we can learn from each other, please do let us know.

  • Hacked Links

    Hacked Links that are placed in illegal ways onto other websites.

    Hacked Links that are placed in illegal ways onto other websites.

  • Scraper Links

    Scraper links are acquired automatically from domains running blackhat software. These links are often not to worry about due to obvious patterns.

  • Paid Links

    A paid link is a link on a website that has been paid for, usually by a company or individual who wants to promote their website. Paid links can be beneficial for SEO because they generally result in increased traffic to the website that they are linked to. However, paid links can also be detrimental to SEO because they can be seen as a form of spam by search engines.

    A paid link is a link to a website that has been paid for, and it can help or hurt your SEO

  • Backlink Audit

    Learn what a Backlink Audit is, and why you should care about it.

  • Keywords

    Keywords and their classification matters for Toxic Links evaluation.

  • Manipulative Links

    Manipulative Links are sometimes used to describe Follow Links from Link Building that pass PageRank

    Manipulative Links are sometimes used to describe Follow Links from Link Building that pass PageRank

  • Nofollow Links

    Nofollow Links are links not passing PageRank, hence (usually) not being seen as Unnatural Links by Google.

  • Unnatural Links

    Unnatural Links are Follow Links violating the Google Webmaster Guidelines according to Google

    Unnatural Links are Follow Links violating the Google Webmaster Guidelines according to Google

  • Anchor Text

    Ranking-related Terms used in the SEO market to describe

  • DoFollow Links

    DoFollow Links don’t exist. Some people mean a Follow Link when they say DoFollow link.

  • Google Filters

    Google Filters describe effects seen in search results when results are suppressed due to algorithmic reasons that Google won’t disclose.

  • Google Penalty

    Google Penalties often have an immediate and drastic effect on the rankings of web sites.

  • Sitewide Links

    Understand easily what sitewide links are, and why they need normalizing in link analysis.

  • Disavow Links

    When you disavow links you tell search engines to ignore them for ranking calculation.

  • Backlink Analysis

    Backlink Analysis is the cornerstone of link building and SEO.

  • Backlink Profile

    What is Backlink Profile? A Backlink Profile describes the combined backlinks to a website, in an abstract way.

  • Backlinkaphobia

    a typical example of Backlinkaphobia in a large SEO Facebook Group

  • Disavow Files

    Creating a disavow file and uploading it to Google Search Console is the first step in invalidating links to your domain. The disavow file is usually created with link audit tools like LinkResearchTools Recover or Link Detox.

  • Disavow Scope

    There are three scopes for domains that define the scope we are referring to.

  • High margin industries

    If your website is in a high margin industry, then different SEO rules apply

  • Link Detox meaning

    What does Link Detox mean? Link Detox® is a brand and trademark owned by LinkResearchTools GmbH.

  • Link Detox Risk

    Link Detox Risk expresses the estimated risk a link has in a backlink profile.

  • Link Growth and Link Decline

    What is a Link Growth? Link Growth describes when a domain’s backlink profile increases by new linking URLs or referring domains.

  • Link Juice

    Link Juice - Use 1 Link juice often refers to the link value a link is able to pass on to the target.

  • Link Risk Management?

    What is Link Risk Management? Link Risk Management refers to the process of doing pro-active maintenance on a domain’s backlink profile for the purpose of having Google trust it more and not run the risk of triggering a manual or algorithmic Google Penalty.

  • LRT Wording

    There are couple words that are probably inventions by LRT, and we want you all to understand them.

  • Referring Page & Referring Domain

    What is a Referring Page? The (canonical) page where a backlink is originating from is usually referred to as referring page or source page

  • Search

    Terms used in the Search Industry

  • SEO Rankings

    Ranking-related Terms used by SEOs

  • Spam Links

    Backlinks acquired from sources or sites that use spammy links that point back to your site. There are several reasons why this occurs…

  • Toxic Link

    Toxic Link is a broad marketing term often describing different things