Don't miss the game chaning LRT Smart | Contact Us+43 720 116440(866) 347-3660+44 800 011 9736(877) 736-7787

What does Empirical SEO mean?

Empirical SEO

Home » Empirical SEO

Empirical SEOs are Digital Marketers for organic search like Google that question what's going on, try to understand the algorithms, filters and changes by observation, testing, and experimentation.

This is what SEO was original, before the strong influence of Google and the "Penguin Shock".

Hat tip to Ross Tavendale who coined this phrase in January 2019.


Empirical SEO, therefore, refers to ongoing testing and validating ideas, by potentially risking an unexpected reaction from the search engine, to revert it in an additional step and learn for future optimization. This is required because there is no "SEO playbook" and certainly no rule set given by Google and other search engines how their algorithms could be exploited for the benefit over competitors.

Latest Entries

  • LRT Power*Trust

    LRT Power*Trust is an aggregate metric of LRT Power (similar to Google PageRank) and LRT Trust (similar to the Trust Rank patent).

    LRT Power*Trust is measured on the scope of Root(...)

  • Link Detox
    Link Detox (DTOX) is software that automatically rates links based on automated rules we develop. In addition, we calculate and estimate the probable risk for your domain(...)
  • NOFOLLOW Link Evaluation

    The impact on NOFOLLOW links on search engine rankings and penalties is discussed controversially. Google published that such links would be completely ignored. We believe that(...)

  • Link Detox Risk

    What is DTOXRISK (or Link Detox Risk, Link DTOXRISK)?

    DTOXRISK is a numeric result of our software calculations. This numeric result is sometimes labeled with verbal(...)
  • Link Detox Rules
    All of the Link Detox rules are signals derived from the data analysis. All rules their own weight that contribute to the overall risk of a link. All of the Link Detox rules(...)