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SEO Metrics

SEO Metrics

Link Detox Risk (DTOXRISK)

What is DTOXRISK (or Link Detox Risk, Link DTOXRISK)? DTOXRISK is a numeric result of our software calculations. This numeric result is sometimes labeled with verbal interpretations, such as high DTOXRISK or average DTOXRISK. It is also sometimes highlighted in different colors. The labels given to links and websites, such as “High DTOXRISK®”, are merely…

Positive Link Velocity Trend (LVT)

Link Velocity Trend (LVT)

Link Velocity Trends describe the trends of link growth, i.e. how fast or slow the link growth to a page or domain is in a given time span. The trend of link growth for a page or domain is an indicator for the interest expressed on the web for that page or domain. Q: How…


Link Growth

Link Growth describes when a domain’s backlink profile increases by new links (by whatever technical link type). Link Growth it’s the opposite of Link Decline. Link Growth is measured and expressed in various units. Possible units to measure link growth would be number of new referring domains number of new links per month number of…


Link Velocity

Link Velocity describe the speed of link growth to a root-domain, domain or page. What Link Velocity measures Link Velocity is measured as Link Growth over time. This means Link Velocity can also be understood as Link Growth Speed or short for Link Growth Velocity. This means it expressed in various units over a time period…



DomPop stands for Domain Popularity, or Referring Domains.


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William Sears - Growth & SEO at LinkedIn

William Sears

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