This is a post your competitors don’t want you to read. You will learn about seven fairly unknown SEO tools that you most probably didn’t know exist.
The SEO tools presented in this post will help you in all the aspects of your SEO work. If you start using them, you will be able to:
Read on and learn more about all these secret SEO tools that can bring so much value to your day-to-day SEO work.
You will surely find a tool to solve at least one of the issues you’re dealing with.
Enjoy and learn,
Christoph C. Cemper
How many times did it happen that you looked at a page and wondered for how many keywords it ranks, how many links does it have, how many times has it been shared on social media, how engaging the content on it was?
Now you have all those answers right in front of your eyes, as you browse the web. In 2016, we launched the Link Research SEO Toolbar which allows you to customize your searches in Google, Bing and Yandex and enjoy looking at the advanced LinkResearchTools® SEO metrics on every page you open.
You get powerful SEO metrics for every search result:
Backlinks, Power*Trust, keyword ranking, link trends, engagement metrics and social media shares. You have it all in your browser.
Download the Link Research SEO Toolbar for Chrome for FREE
With the Link Research SEO Toolbar, you can customize your searches in Google, Bing and Yandex.
It allows you to sort the Search Engine results by:
the number of keyword rankings a website has
domain and page LRT Power*Trust value
the number of backlinks acquired or lost (Link Velocity Trends)
social media popularity (Buzz)
long-term user engagement (Impact)
Apart from using it as a SERP overlay, you can also see the toolbar with all these SEO metrics on every page you browse. There is more than one template for it and you can drag and drop it wherever you want in your browser window.
Google Toolbar PageRank is dead, in case you missed the announcement by Google in 2016.
LRT Power*Trust is the perfect replacement. In fact, it’s much more than a replacement. It does not only present the power of a link (link graph strength aka PageRank), but also the trust of a link and the domain it’s coming from.
These two consistent metrics helped our users evaluate links since 2012 and also helped understand the first Penguin 1.0 penalty mid-2012 already.
It shows the Power, Trust, and Power*Trust for a domain or a page in your browser. Just like you used to stare at the ever constant, never updating PageRank.
The good news is – LRT Power*Trust updates on a daily basis and is much more reliable that the all so popular Moz DA and Moz PA. What’s wrong with Moz DA and Moz PA? They are just too unprecise, update only every few weeks and have a hard time telling bad from good links. Even the worst PBN sites and penalized domains often have a Moz DA in the 30ies to 50ies.
Take this from someone who analyzed thousands of shady link networks. That’s not usable for link analysis, but because of the inaccuracy, Moz DA is a popular metric with link sellers. So watch out and always double check with LRT Power*Trust. Users who still want to see the Moz metrics, we got you covered in the metrics package “Authority Metrics” where you can review the LRT Trust for the page, the domain and the root domain (topdom) vs. those two Moz DA and Moz PA and decide for yourself.
Download the LRT Power*Trust Browser Extension for Firefox or Chrome for FREE
LRT Power*Trust browser extension is a great replacement for Google’s Toolbar PageRank. In fact it’s so much more than that.
LRT PowerTrust is a two-dimensional SEO metric that will help you quickly assess the power and trustworthiness of a website or page while you browse the web. Launched by LinkResearchTools shortly after the first Google Penguin update in 2012, LRT PowerTrust metric established itself as a reliable metric for judging the strength of a page or domain in no time.
By looking at the LRT Power*Trust metric, you can quickly answer the most important SEO questions:
Your backlink profile can include redirects from other websites. Link redirection is a process where one URL gets forwarded to another URL. Do you need to look at redirects? If a strange domain is redirecting to you, you should check this in more detail and make sure it’s not harming you.
Of course, you need to! Every SEO professional that knows what he’s talking about, needs to check redirects. Make sure to check them, so that they do not harm you. Also, watch out not to lose valuable Link Power or Link Trust or pass on a penalty via the redirect of a domain that carries a penalty.
We’ve built this extension to replace all other “partial solution” extensions for redirects, canonicals, search engine indexation and HTTP header logging.
Download the Link Redirect™ Trace Browser Extension for Chrome for FREE
The Link Redirect Trace browser extension uses the power of the LinkResearchTools Link Redirect Trace metric to point out all sorts of on-page and off page issues for all the websites you browse.
Read more about the Link Redirect Trace Browser Extension
We all know that best-linking source for keyword “XYZ” is the #1 ranking website for “XYZ.” It’s always been like that. The problem is – the first SERP positions are filled with results from Wikipedia, your competitors and, of course, sites where you as a proficient link builder already have a link.
No problem, we search with variation XYZ1, XYZ2, XYZ3, etc. and go to deeper SERP pages, too.
Now if you do that for a ton of keywords you get
Oh yes, there’s cool and free browser plugins that allow you to fetch metrics and export to Excel. How we all love Excel, especially when we want to fetch 100s of metrics per SERP page and that for hundreds of SERP pages to get comprehensive results. Hello, Captcha and manual legwork.
Been there, done that, got the T-Shirt. In 2006.
The hassle above was the reason we started implementing the first functions of the back then internal LinkResearchTools (LRT) in the SERP tool.
The SERP tool:
The above steps allow you to filter those 745 sites down to maybe another 100 targeted and relevant link prospects. These link prospects fulfill a set of criteria defined by you, like for example:
Now THAT is what we call link prospecting in a convenient way.
If you would like to read and learn more about the SERP tool, you can read that here.
Building new links can increase the risk of your backlink profile. Did you know that’s it is possible to simulate the potential link risk of a new link BEFORE you build it? Once you have a trustworthy and clean backlink profile you want to move on knowing exactly what your future backlink risk will be.
That’s why we introduced Link Opportunity Audits to LinkResearchTools (LRT) in 2012 and the Link Opportunities Review Tool (LORT) in 2015.
Link Building Tip Number 1: Try to build strong and low-risk links of your competition.
Looking at backlink profiles of competitors is something we did in link building forever.
But which of those links do you want to build? The strongest ones? The most relevant ones? The cheapest ones? You want to build the links with the lowest risk, so you don’t trip a link penalty. Do you want a button to see where your competitors are getting ALL their GOOD and Penguin-safe backlinks from?
Competitive Link Detox™ (CDTOX) is a “secret tool” that we introduced in 2013 that does just that! And if you missed it, you’re missing out big time!
The Competitive Link Detox (CDTOX) tool shows you all the strong, low-risk links for all your competitors. This “secret tool” uses DTOXRISK - a very powerful SEO metric that points out your competitor’s best links, with the lowest risk.
The result is your own link wish list if you will.
Again, if you missed this tool you missed out big time. We highly recommend you check it out today.
A problem we often see in website relaunches and website re-designs is that old links are ignored.
Everyone gets all excited about the new design, the new logo, the new CMS.
But, when the site URL structure got changed nobody took care about redirects.
Great. Now those links you got in the late 90ies from universities citing you being the first site for X or Y are pointing to error pages.
The Link Recover Tool (LJR) also referred to as the “Website Relaunch Tool” helps you find all links pointing to error pages, not just 404s. It also generates a “.htaccess file” for you.
That file allows you to put in place hundreds if not thousands of redirects for missing pages in minutes, not days or weeks. How great is that?
We often hear “I didn’t know that was possible.”
Use your creativity, passion, love and gut feeling for SEO
Every link has to have a story.
If you cannot make up a good story behind a link to…
…then you’re doing it wrong.
SEO and link building is not a numbers game, although all the data might mislead you that way.
SEO is about ratios, backlink profiles and risk relative to each other. Our competitive research tools are an example of that – showing you how sites relate to each other. Google also only has ten results on the first page and has to rank in a relative way.
Link Building and SEO is an art fueled by passion, love, hate, creativity, seduction, diplomacy and politics.
LinkResearchTools (LRT) brings you link data:
You as an SEO, just need to bring those artful skills and enter “the zone” of creativity without going nuts on Excel macros, incompatible download formats and such.
That’s the reason we built LinkResearchTools (LRT).
That’s why we love SEO and SEOs love LRT.
Link Building has been called dead for years. The rules of 2003 certainly changed, and those who could not learn and adapt to the ever-changing rules and increased requirements on skills, tools, details then, of course, had to give up on their link building tricks. Google confirmed that links are the No.1 ranking factor and said Ranking without links is really really hard. The Google Core Algorithm is based on links, and that hasn’t changed since the inception of Google.
An observation in link selling It occurred to me that a lot of popular SEO and link building companies are selling links in a very inappropriate fashion based on my experience.
What are Links with Traffic, and how do you get them? I’ve been confused about a ’new standard in links with traffic’ when it was all about links getting traffic from organic rankings.