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LRT Power*Trust™ – More Than Google PageRank Replacement

The LRT Power*Trust metric will help you assess the quality of a page, domain or top domain in no time.

By using it in your daily SEO workflow, you can get a quantitative idea regarding the trustworthiness and power of any link.


LRT Power*Trust is a SEO metric included in all the LinkResearchTools Plans. 

We also included it in a FREE  SEO browser extension: LRT Power*Trust – the perfect replacement for the Google Toolbar PageRank.


Start using the FREE LRT Power*Trust browser extension today!

Determine Strength and Trustworthiness of a Page or Domain

The LRT Power*Trust metric is a core metric for every page shown in all LinkResearchTools® offerings.

For assessing links (A to B) we can do even better with Link Detox Risk® and more in our full product suite.

Are you still looking at the Google Toolbar PageRank to assess the quality of a page?

Google’s Toolbar PageRank is officially dead

Stop looking at it!

In March 2016, Google confirmed that they will remove PageRank from the Google Toolbar.

PageRank is no longer available since April 2016!

You still need a reliable set of SEO metrics to look at when assessing the trustworthiness and power of a page or website.

LinkResearchTools developed the LRT Power*Trust metric already in 2012 to solve this.

Since Google lost interest in updating PageRank1 long before that announcement, LinkResearchTools built the LRT Power*Trust.

LRT Power*Trust is a reliable set of two SEO metrics that measure the power (like Google PageRank) and more important as second dimension also the trust of a link.

These metrics are more accurate than the Google Toolbar PageRank ever was.

(no longer available since April 2016)

power trust

Do you miss the Google Toolbar PageRank in your Browser?


LRT Power Trust PageRank Replacement toolbar

Don’t worry, we got you covered.

You can install our free LinkResearchTools Browser Extension for LRT Power*Trust for Chrome and Firefox now.

Why you need the LRT Power*Trust™ metric

The LRT Power*Trust metric will help you assess the quality of a page, domain or top domain in no time.

By using it in your daily SEO workflow, you can:

  • Get a quantitative idea regarding the trustworthiness and power of any link.
  • WOW your clients or your boss with a quick response to the most important SEO questions like

“Is it good to get a backlink from this website?”

“Is this a link worth keeping?”

“Which links should go in the disavow file?”

LRT Power*Trust is included in all the LinkResearchTools Plans. 

Choose the one that works best for you.

Make smart decisions and WOW your customers!  

PageRank Replacement

Why the LRT Power*Trust™ is much more reliable than MOZ DA / PA

The LRT Power*Trust metric is more accurate than any other SEO metric. If you’re still using the Moz DA / PA metrics to evaluate links, you need to stop doing that and here’s why. Watch this video where Christoph explains why DA / PA cannot help you. The biggest issue is the small link index that Moz has, but there are also other issues.


What is LRT Power™?

Power BAR


The LRT Power metric evaluates the strength of a webpage based on the number and power of links and helps you quickly determine the strongest page, domain, or top domain.

What is LRT Trust™?

Trust BAR


The LRT Trust metric helps you evaluate the trustworthiness of a link by calculating the inheritance of trust from trusted sites. It’s comparable to the TrustRank patent and indicates the implied trust of the page in Google. This works on many levels. For example, it still makes sense to get a link from a blog that is linked to by many trusted sites, such as universities.

What is LRT Power*Trust?


LRT Power*Trust is THE one metric you must look at to judge quickly the overall impact of your links. It is the LRT Power multiplied by the LRT Trust. The LRT Power*Trust is calculated by analyzing data in real time from over 25 link data sources.

Understanding the strength and trustworthiness of a link is very important.

Industry standard metrics LRT Power™ and LRT Trust™ give you that vital information you need at your fingertips.

How to interpret LRT Power*Trust?

There are four types of Power*Trust links

Depending on their Power and Trust, links fall into one of four quadrants. The four examples describe possible combinations of Power and Trust, and how they impact your daily SEO work.


High Potentials: High Trust and Low Power

Links With High Potential

This combination is often found on links from universities or government institutions. Although their sub-pages have very low linkage (i.e. low power), they enjoy a high level of implied trust. Don’t be fooled by a low power display. The link itself is very trustworthy and often more difficult to get than a “powerful” one.

Nitro: Low Trust and High Power

Links With high power but low trust

Links with the highest Power aren’t necessarily the best ones. You have to look deeper at the individual LRT Power and LRT Trust metrics to see the true quality of the link. The results below are typical examples of the “gambling and adult entertainment” niche – very strong links from untrusted sites. Such glaring discrepancies between LRT Trust and LRT Power can be attributed to “uncontrolled” link building (AKA “spammed” links).

Weak Links: Low Trust and Low Power

weak links

Links with neither Trust nor Power won’t help your site much. They may be from new, dormant, or penalized sites. A possible usage for those links might be as filler to carefully mix in some “noise” to your backlink profile. As the screenshot below shows, a good example is a new sub-blog of a strong top domain such as Remember that Trust is inherited domain wide and may also affect some links. Make sure to manually review the page before seeking a link from it.

Awesome Superstars: High Trust and High Power

high power and high trust links

A link from a page with high Trust and high Power is obviously the perfect link for any link builder. If you can get one of those, go for it!

Possible combinations of LRT Power*Trust link examples

Power*Trust = 0 – good or bad?

Power*Trust = 0 for example can mean (illustrated on our updated Power*Trust matrix):

  • Power=0 but Trust=10 – this is an example of an extremely “High Potential” link that you might have missed in the past (1). Add some extra link power to this linking page and you grow it from “High Potential” into an “Awesome Superstar.”

LRT Power*Trust Chart


  • Power=10 but Trust=0 – this is an example of a very strong link (3) that has no trust. Nitro could help you get a ranking boost short-term, but it could land you in Google Penguin jail if you overdo it.

LRT Power*Trust Chart


  • Power=0 and Trust=0 – of course, this could be a completely worthless link as well – as many probably thought about a P*T = 0 in the past. Those links are not worth much and would take a LOT of effort to improve.


LRT Power*Trust Chart


Power*Trust = 6 – good or bad?

  • Power=1 but Trust=6 – another example of a “High Potential” (5) link you could improve to an “Awesome Superstar” (6) by giving it more power.

LRT Power*Trust Chart


  • Power=3 but Trust=2 – an example of a rather weak link (7) that at least has some inherent trust. A Power=2 and Trust=3 would be preferred by most SEOs and webmasters though. At any rate, developing a link from this position into the desirable segment of “Awesome Superstar” links looks like a lot of hard work, and is it even possible?


LRT Power*Trust Chart

  • Power=6 but Trust=1 – still a P*T=6, this is an example of a pretty strong link with low trust (8). If you would try to power this link more – as you would do in the example (6=>7) then you could get in deep Google Penalty trouble.


LRT Power*Trust Chart

Top500 Domains by LRT Power*Trust

50The Top500 Power*Trust list is updated twice a month and features the Top 500 domains worldwide or for a specific country. The list is based on the LRT Power*Trust metric, which measures the quality of a link. This metric is an extension from the previously developed LRT Power and the LRT Trust metrics. Both metrics are individually used for analyzing link quality.

The LRT Trust metric is similar to the TrustRank patent. LRT Trust measures the implied trust of a page. The trustworthiness of a page is calculated by the inheritance of trust from trusted sites. The LRT Power metric is comparable to Google’s PageRank™. The LRT Power metric determines the strength of a website based on the number and power of links.

Following years of research and calculations, LinkResearchTools developed these two metrics to determine the quality of a website in accordance to its power and trustworthiness. LRT Trust and LRT Power were combined to create a unique metric, which allows for an immediate judgment on the quality of a link.

The full Top 500 list of domains is available here for free download – paid plans even get 5000 domains.

Christoph C. Cemper“Evaluating the quality of a link has never been easier – I wish I had these metrics years ago when all people were focusing on PageRank™ and all other legacy metrics. Seriously, you can’t do any research on your links without these metrics. The LRT Power*Trust™ is THE metric you need for your judgment on link quality!”

The creator of the LinkResearchTools, Christoph C. Cemper

Reviews of LRT Power*Trust, Power, and Trust metrics

Why We Use LRT Metrics
From my work with these metrics I have shown why I use LRT metrics as an effective SEO tool. The results show how they not only offer more insightful analysis than their main competitors but fall closer to a manual link inspection, allowing quicker answers to those important SEO questions…

Identify “bad” links with Linkresearchtools Power*Trust update
The changes Linkresearchtools has made are extremely useful for linkbuilders and SEO’s looking for signs on how their sites are doing when it comes to Penguin updates for example. And the new trust metrics are again an indication that tools these days are moving forward really quickly…

CEMPER’s New Power*Trust & Daily Refreshed Trust & Power Metrics: What You Need to Know
“Link Research Tools”, probably the most advanced SEO and link building tool scored again! With the new metrics LRT Trust™ and LRT Power ™ they obsolete a lot of other link metrics you may know and still use. The new “Power*Trust keyword cloud” is again a whole new way to visualize backlinks and the Power*Trust metrics is said to become the only metric to base link decision on.

Power*Trust Metrik – Eine kleine Case Study
(german case-study)

Cemper Regains Lead as the Best Link Building Tool
One of the most useful additional additions include the anchor text cloud, which are more helpful than ever after Google’s latest anchor text focused updates….

What Are Alternatives to Google’s PageRank?
If you’re doing things like guest posting or link building services, this is a pretty powerful tool that you can use to guess how much you’re going to get out of this link.

Gute Backlinks haben Power und vor allem Trust
(german review)

Start looking at the SEO metrics that matter

LRT Power*Trust is THE metric you must look at to quickly judge the overall impact of your links.

Power strong

More Benefits of LinkResearchTools and Link Detox

Do you know our free browser extensions that over 43000 users love?

Now is the best time to install and try them.

Link Redirect Trace

Link Redirect Trace Extension

If you’re looking for an efficient way to track redirects and headers while browsing, Link Redirect Trace is the right extension for you.

It provides the most in-depth link redirect data available, performs advanced, comprehensive and most important correct analysis of links, redirects, and REL-canonicals and so much more.


LRT Power*Trust Toolbar

This toolbar is more than a replacement for Google’s toolbar PageRank. Apart from the link power, it also measures the trust of the links pointing to a certain domain.

LRT Power*Trust is THE one metric you must look at to quickly judge the overall impact of your links.

free backlink checker icon 150x150

Backlink Checker

This unique and free Backlink Checker allows you to check all backlinks on a page and see broken links and unverified links in categories no-follow links vs. follow links, internal links vs. external links.

An on-page link code browser lets you see the exact source code of any link on mouse over for quick spotting of issues.

Highlighting no-follows and links from own projects are supported as well as other power-user features.

Link Research SEO Toolbar

Link Research SEO Toolbar

Helps you customize your searches in Google, Bing and Yandex and enjoy looking at the advanced LinkResearchTools SEO metrics on every page you open. Backlinks, Power*Trust, keyword ranking, link velocity trends, engagement metrics and social media shares. You have it all in your browser.

Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Click here for a lot more happy users of LRT and happy companies that licensed LRT.

Recover - Protect - Learn - Grow your SEO - Learn how LRT can help you.

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