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Link Power and Link Trust

High Quality Backlinks have High Link Power and High Link Trust

Measure link quality with LRT Power and LRT Trust - it is more helpful than PR, DR, DA, PA

With LRT Power and Trust you get a two-dimensional measurement system to understand what link quality you really have or chase.

LRT Power*Trust

LRT Power and LRT Trust measure

  • Strength of a link (Power, like PageRank)
  • Trust implied by Google, or Authority of a link (similar to TrustRank)
  • A quick gauge of both with LRT Power*Trust
  • Links on three scopes Root, Sub-Domain, Page

LRT Power and LRT Trust are

  • Spam indicators helped spot Google penalties since 2012
  • Available in a browser extension to everyone for free
  • The "LRT difference" to "single dimension metrics" like PR, DR, DA, PA, LS, etc.
  • Link Metrics, not Domain Metrics or Visibility metrics as other software providers promote for measuring links (hint: it's wrong)

Want to analyze all your links - internal and external? Automated? Why wait?

What are LRT Power™ and LRT Trust™?

LRT Power icon

What is LRT Power?

The LRT Power metric evaluates the strength of a website based on the number of links and helps you quickly determine the strongest page, domain, or top domain.

This is very comparable to what Google PageRank was until 2013.

You see LRT Power for Root Domain, Sub Domain (Host) or Page level.

LRT Trust icon

What is LRT Trust?

The LRT Trust metric helps you evaluate the quality of a link by calculating the inheritance of trust from trusted sites. It’s comparable to the TrustRank patent and indicates the implied trust of the
page in Google.

You see LRT Trust for Root Domain, Sub Domain (Host) or Page level.

What about Google PageRank?

Google confirming Google Pagerank is dead on Twitter in April 2016

Google Toolbar Pagerank is officially dead, as confirmed by Google.

It was confirmed on Twitter and many SEO blogs reported about the removal of Google Pagerank from the toolbar around the world.

At this time also the Toolbar API broke and no data was available anymore for anyone.

Therefore, no serious SEO uses Google Pagerank as SEO metric anymore, because whatever you may see in applications is really outdated or just fake data.

As a replacement for Google Toolbar Pagerank some SEOs use simple one-dimensional metrics called PR, DR, DA, PA but miss out big time.

Are you one of them?

We have a simple one-dimensional metric called LRT Power*Trust as well, but always show you both dimensions (Power and Trust) with it also.

What is LRT Power*Trust™?

LRT Power\*Trust icon

LRT Power*Trust is an aggregate metric of LRT Power and LRT Trust

Just like LRT Power and LRT Trust you can measure LRT Power*Trust on the scope of Root Domain, Sub Domain (Host) or Page level.


  • company.de = Root Domain PowerTrust (Root PT)
  • www.company.de = Sub Domain PowerTrust (Domain PT)
  • www.company.de/contact = Sub page PowerTrust (Page PT)

LRT Power*Trust is THE one metric you must look at to judge quickly the overall impact of your links. It is the LRT Power multiplied by the LRT Trust. The LRT Power*Trust is calculated by analyzing data in real time from over 25 sources from our partners and your commercial APIs

Want to understand what's natural in your niche? Why wait?

The Matrix for Link Power and Link Trust

How to spot quality backlinks using LRT Power and LRT Trust

Depending on their Power and Trust, links fall into one of four quadrants of the matrix below.

LRT Power*Trust Matrix

Following we'll show you the four typical combinations of Link Power and Link Trust as measured by LRT Power and LRT Trust.

High Potential Links

High Trust and Low Power

High Potential Link

Don’t be fooled by a low Link Power. This type of link is very trustworthy and often more difficult to get than a “powerful” one. You can find this combination on links from universities or government agencies, for example.

This an example (2) of an extremely “High Potential” link. We see a link with Power=3 and Trust=10. Often it's more like Power=3 and Trust=5, but this example will explain the concept of improving your existing backlinks using high potential links.

Just add some extra links to increase the Link Power and you grow it from “High Potential” into an “Awesome Superstar.”

Nitro Links

Low Trust and High Power

Nitro Link

Links with the highest Power aren’t necessarily the best ones one the long run. "Nitro Links" could help you get a ranking boost in the short-term, but it could also land you in Google Penguin jail if you overdo it.

Links like these are very strong links from untrusted sites. Such discrepancies between LRT Trust and LRT Power can usually be attributed to low quality or automated link building.

In this example we see a link with Power=10 and Trust=0. The zero Link Trust is important to note compared to the Link Power. Often it's more like Power=5 and Trust=0, but this example will explain the concept of improving your existing backlinks using high potential links.

The example shown is an example of a very strong link (3) that has no Link Trust at all.

Be careful to understand that this is different from "Weak Links", although it also has a Power*Trust of 0 (10 multiplied by 0 is still 0!). Here you see why the two dimensions matter!

Weak Links

Low Trust and Low Power

Weak Links

If a link has neither power nor trust, then it's often a completely worthless link. Those links are often not worth much and would take a LOT of effort to improve.

Often these are links on sub-pages that have no external links at all. Sometimes they are still worth keeping and improving, as they may have good internal linking.

Links with low LRT Trust and low LRT Power won’t help your site much. They may be from new, dormant, or penalized sites. These sort of links could be carefully used to add some general “noise” to your backlink profile, just like your competitors may have.

Superstar Links

High Trust and High Power

Superstar Links

A link from a page with high Link Trust and high Link Power as shown in example (1) is obviously the perfect link for any website. If you can get one of those, go for it!

Want to understand what's natural in your niche? Why wait?

Examples: Link measurement in two dimensions with LRT Power*Trust

Is a Power*Trust of Zero actually just bad?
See these examples to find out.

Typical Links and how to improve them

Link Power=4 and Link Trust=3 are pretty good typical links already.


This is an example of typical link (7) that is quite good and has good trust.

It could benefit from more trust to make the ratio more even with the Link Power of 4. At any rate, developing a link from this position into the desirable segment of “Awesome Superstar” links looks like a lot of hard work, and is it even possible?

Link Power and Trust at your fingertips

We have free browser extensions for you. Two dimensional link metrics at your fingertips.

While looking at a one dimension metric is popular, convenient and easy, we made sure that using our main product LinkResearchTools (LRT) and the free browser toolbars and extensions allow you to see both dimensional always easy and convenient.

Just see how easy it is to spot two dimensions for every page using our Link Power and Trust measurement browser extension that is available for Chrome and Firefox.

Because it matters to have two dimensions!

Want to analyze all your links - internal and external? Automated? Why wait?

More Benefits

Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Read what other happy users of LRT say and see all the companies that licensed LRT.

Recover - Protect - Learn - Grow your SEO - Learn how LRT can help you.

Have you seen enough to make a decision?

Want to test with real data? Discounted trial for small websites. Just the export doesn't work.

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