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A Perfect Replacement for the Google Toolbar PageRank

No SEO should look at the Google toolbar PageRank anymore. There’s a new SEO metric to assess the quality of a page or domain.’

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LRT Power*Trust Browser ExtensionLRT Power Trust

You sure heard about Google's Toolbar PageRank and used it at some point to assess the quality of a website or a specific page. Although the PageRank algorithm itself is important, Google’s Toolbar PageRank is just a useless SEO metric.

PageRank is officially dead and no serious SEO should consider it anymore. In March 2016, Google has officially confirmed removing the Toolbar PageRank.

Now that the Toolbar PageRank is gone, SEOs still need a reliable set of metrics to look at when assessing the trustworthiness and power of a page or domain. LinkResearchTools developed the LRT Power*Trust metric already in 2012 and, since 2015, offers it also as a powerful browser extension for Chrome and Firefox.

The Web changes every day, good links can become bad links and the other way around. You should always make sure you are using the most accurate, up-to-date metrics when evaluating link building opportunities. PageRank was for a long time far from being accurate or up-to-date.

But here's the good news.

LinkResearchTools developed the perfect alternative: the LRT Power*Trust extension.

Start using the FREE LRT Power*Trust browser extension today!

No SEO should look at Google’s toolbar PageRank anymore

There are a bunch of SEO applications and toolbars out there that still have the classic Google Toolbar PageRank as the main metric to indicate the quality of a page or domain.

Google used to update the Toolbar PageRank only when they felt like it. Usually, the updates were done quarterly.

But since March 2016, Google officially announced that they have decided to kill off the Toolbar PageRank.

Google explained that they still use the PageRank data within the ranking algorithm, but the external Toolbar PageRank values are gone for good.

For years and years, Google has stripped away PageRank from their Toolbars and browsers and hasn’t updated the PageRank score in it in years.

It’s all clear now. Don’t waste your time looking at Google’s Toolbar PageRank.


What is the LRT Power*Trust browser extension?

LRT Power*Trust browser extension is the perfect replacement for Google's Toolbar PageRank.

LRT Power*Trust is a two-dimensional SEO metric that will help you quickly assess the power and trustworthiness of a website or page while you browse the web. Launched by LinkResearchTools shortly after the first Google Penguin update in 2012, LRT Power*Trust metric established itself as a reliable metric for judging the strength of a page or domain in no time.

By looking at the LRT Power*Trust metric, you can quickly answer the most important SEO questions:

  • is it ok to build this link on this site?
  • is this link worth keeping?
  • and which links should go to the disavow file?

Google Toolbar PageRank replacement

A more powerful metric than Google’s Toolbar PageRank

SEOs and webmasters from all around the world still need a reliable set of metrics to help quickly assess the quality of a page or domain.

Ever since Google announced that they would not update PageRank anymore, everyone has been looking for the best alternative.

Guess what? LinkResearchTools developed the perfect replacement for Google’s Toolbar PageRank: the LRT Power*Trust extension.

LRT Power*Trust is a unique metric that measures the overall quality of a page or domain.

It has two strong components:

1. LRT Power – a metric that measures domain and page power by calculating the strength of a website based on the number and power of links.

2. LRT Trust – a metric that calculates the quality of links by analyzing the inheritance of trust from trusted sites. It helps you understand the overall quality of a website or page, not just quantity of links.

Now you can measure the trustworthiness of a website

1. Domain level

The LRT Power*Trust for domain metric is available for all the users that download the extension.

2. Page level

PageRank ReplacementThe LRT Power*Trust metric for single pages is only available to users that have a LinkResearchTools or Link Detox active account.

Imagine how much easier your SEO work would be if you had this complex metric available immediately in your browser when you look at a specific URL. You could tell a client in a minute if a certain page is worth building a link on or not.

You don't have a LinkResearchTools or Link Detox account yet? Don't worry we have a great offer for our LRT Power*Trust Extension users.


If you already have an active LinkResearchTools or LinkDetox account, there’s no need to sign up. You can simply sign in with your LinkResearchTools or Link Detox credentials, and you will be able to look at the LRT Power*Trust metrics both per domain or per page.

Learn more about LRT Power*Trust SEO metric here.

Start looking at the SEO metrics that matter

LRT Power*Trust is THE one metric you must look at to quickly judge the overall impact of your links.

Here's what users have to say about the LRT Power*Trust Extension


Ashley Turner

Really good extension for measuring the not only strength metrics but the trust of a website. From a glance you can see if suspicious links may be at play.


Ilyas Teker

Must have chrome extension for SEOs.

Ramon Rautenstrauch

Ramón Rautenstrauch

Very useful information about the Power and Trust of a Domain. Great extension.

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Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building LinkResearchTools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding and disavowing toxic links. 

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William Sears

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 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


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Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


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