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Link Alerts (LA)

Like Google Alerts – but for links.

Use Link Alerts to get notified for new links to any domain. Keep an eye on your backlink profile, but also follow your competitor’s link building campaigns.

What you can do

  • Build a history of your new links
  • Recover dropped links
  • Monitor and review backlinks
  • Keep your backlink profile clean

And there’s more…

  • Get notified by e-mail when you get new links
  • Easily set-up new link alerts
  • Monitor your competitor’s new backlinks
  • Integrate LA with Google Analytics and other sources

Monitor your backlinks and keep an eye on your competitors

Link Alerts (LA) helps you keep track of your new backlinks. This is just one of many useful SEO tools comprised in the LinkResearchTools (LRT) SEO toolkit.

How LA works


What Can You Achieve Using Link Alerts?

Link Alerts helps you monitor backlinks that your site acquires over time. It helps you to create a link history so that you can monitor your link growth.

Here are the three main use cases of Link Alerts (LA):

  1. Negative SEO Prevention
  2. Competitive Backlink Analysis
  3. Automated Tracking

Link Alerts (LA) monitors your backlinks and notifies you automatically via email about new links. Our unique SEO metrics help you evaluate the quality of new links at a glance.

Negative SEO Prevention

Your business relies on traffic from your website. Nowadays, all kinds of bad linking practices can cause troubles and a loss in traffic. There are even companies engaging in “Negative SEO” attacks against websites like yours.

But, you don’t have enough time and staff to track all those links. With Link Alerts, we help you monitor your website and let you know when the problem arises.

Link Alerts automatically scans the web for all new links to your website.

We also mark the really bad links that could be part of a negative SEO attack. You can easily export those bad links for future upload to Google to ignore (Disavow them) or send them to your SEO team for a review in Link Detox®.

competitor domain analysisCompetitive Backlink Analysis

Your competitors are getting links like crazy! They run their own outreach campaigns on a scale 10x yours. However, you still want to outsmart them. Right? Now who has the time to do backlink checks every day and compare the differences? We do: Link Alerts is like Google Alerts for links!

Do you want to analyze the new backlinks your competitors have?

Link Alerts is the answer to your problem.

Once setup, Link Alerts lets you know when and where your competitors earned new links. You can quickly decide if it’s worth following up and trying to get that (or a similar) link. By using our powerful metrics, like LRT Power*Trust™, you can easily see which links are valuable and contact the site owner immediately.

And you know what’s best – if you give a blogger a call a couple HOURS after he blogged about your competitor, he’s still a “HOT” lead. Congratulate him on the great post and try to make clear why YOUR site should be linked there also. This works!

Automated Tracking

You need help in

  • Tracking your own domain’s links
  • Tracking competitor links
  • Tracking links to detect negative SEO

Link Alerts is proven and stable technology since 2010.

Link Alerts uses the 25 link data sources (a unique feature of LRT) to crawl the web for fresh links a domain gets.

For each new link, we crawl important SEO Metrics like our LRT Power*Trust and other “common” metrics. We also accurately check the link and anchor text for you; no more chasing phantoms.

How Easy is it really?

Just monitor your inbox. You will get a notification mail for new links and can jump to the details with one click.

Depending on the quality and power of that link, you can:

  • Contact the website owner directly
  • Add the link to your favorites – for later follow up
  • Perform deeper backlink research into the linking site
  • Export the links you earned in a specific time span

Automate backlink monitoring with ease – setup Link Alerts TODAY.

Quick Video Tutorial For Link Alerts


Link Alerts Features

Use all the backlink sources you have

Setting a Link Alert is very easy, you enter your domain name and select which backlink sources are available. You can choose: Google Analytics Referrers, StatCounter Referrers, Sistrix Backlinks and our Other Backlinks re-crawled from 25 different backlink sources.

Starting Link Alerts

E-mail notifications

When we find new links, you get an e-mail notification. The email will list the first three links, with a link to go directly to your account and look at the results table in more detail.

Quick overview display of results

The Link Alerts histograms show all the usual metrics as you would expect. You can filter Follow links, No Follow Links, Mentions, etc. For example, if this is your site, you may wish to adjust the filter to look at only the [LinkNotFound] results. In this case, the links were not found, and you may wish to explore further and try and reinstate them. Similarly, you can use Link Alerts for finding brand mentions that you may wish to get changed to links.

Link Alerts Power Trust

Get all the detailed data about your new links

The Link Alerts Results Table shows all the data of the new links, including the date when we found the link. The table can be fully manipulated with filters to show the data that is of most interest.

Link Alerts Data Table

Link Alerts with Disavowing Feature

You should be careful if you have disavowed links in the past. When your links are disavowed, Google doesn’t take them into account anymore when calculating your website’s ranking position. You also should constantly check your disavow file. Sometimes domains were disavowed years ago but should not be disavowed today. Or perhaps one of your previous agencies didn’t do a good job and disavowed good healthy links and domains.

LinkResearchTools provides a great solution for this problem: the Link Alerts with the disavowing feature. There is a premade Filter Slice called ‘Disavowed and Ignored Links’.

Filter Slices in Link Alerts

In Link Alerts, you can see the disavowed links

Now you can look through the links and decide if any of them should need to be undisavowed. If you find disavowed links that are good, you should undisavow them. You can mark them as good with a ‘thumbs up’ in the rating column. You can also add the links to your favourites so that you can investigate further later.

Do remember that the Disavow File Audit mode of Link Detox is an excellent way to check the quality of links that you have already disavowed.

Power use of Link Alerts during Manual Google Penalty Removal

In the case of a Google Manual Action, you will need to run a Link Detox report and produce a disavow file. After uploading your disavow file, you need to write a reconsideration request for Google, asking for them to remove your Manual Action.

There is usually a period of a few weeks before the Google spam team replies. It is likely that you could pick up some bad links during this Google disavow process which could ruin all your good work. By setting Link Alerts, you will be notified about any new links and will be able to deal with them accordingly.

You could mention in the reconsideration request that you will visit Google Search Console (Google Webmaster Tools) and Google Analytics on a daily basis and adjust your disavow file, if necessary.


Recover and protect your site from Google Penalties

Clean-up and monitor your backlink profile!

Frequently Asked Questions About Link Alerts

In Link Alerts, do you need to run an initial report to get a baseline, so you can identify new ones after that?

Yes, to receive regular messages from Link Alerts you will have to set it up once. You will get notifications as soon as the domain has received new backlinks. Initially, you may see a lot of older/weaker links in the Alerts as we find them. The longer it runs, the more helpful the Link Alerts become.

Is disavowing fresh spam links found by Link Alerts enough to keep my link profile clean?

It is the first step to finding the new bad backlinks, but to be 100% sure you could also start a Link Detox on these backlinks to see if they have high Link Detox Risk (DTOXRISK®).

Is Link Alerts the only backlink monitoring solution I need?


Link Alerts is for monitoring your new links as they are acquired. If you want to know how to manage your backlinks that you already have, you can use the Link Check Tool (LCT).


Won’t Google Search Console tell me all about any new links?


Although there are many benefits to using the Google Search Console, it does not show you a complete picture of your backlinks. Google Search Console does not send alerts either.

Somebody is attacking my site with Negative SEO. The Penguin Google Algorithm is ruining our rankings, what can I do?


Use Link Detox to find and disavow any links you do not want. Set up Link Alerts for your domain and deal with any new links as soon as you see them.


Eugen Platon | Head of Search at OLA Mobile

Eugen Platon

“I’ve used LinkResearchTools almost 1 year. During this time with the help of DTOX – Link Detox Tool and BOOST – Link Detox Boost we have removed at OLAMobile, a Google manual penalty in just 14 days. Amazing! LRT It’s a set of tools, that any professional SEO need to possess in his day-to-day toolbox set “


 Maximilian Euler, Owner of Ayudo Online Marketing

Maximilian Euler

“We love to work with LinkResearchTools. It’s our favorite software for link analysis. We also love the detox tool very much with all the rules which help us monitor the health of our clients link profilesKeep up the great work guys!”


Marc Kenigsberg, Tradeopus


“We started using LRT for the Detox function after a negative SEO attack on our site. Not only was LRT instrumental in helping us clean up the links and recover the site but it has become critical to the way we do all of our marketing efforts. Most of our processes today are built around LRT and its tools and everything that we have learned from the LRT team. A must have tool for anyone serious about traffic”


Case Studies Featuring Link Alerts

SEO Case Studies



Why is it so important to protect your Website?

Looking after your link profile is essential today. In this case study, Arda Mendes talks about why Link Risk Management is so important. He shows how to use Link Alerts to keep an eye on spammy new backlinks.

How to Prevent a Google Penguin Penalty

Webmasters of larger websites will not always want to run Link Detox on their entire website. As well as analyzing an entire site, Link Detox Risk™ calculations can be made for sub-folders and single pages.

Monitor Your Backlinks After You Submit a Google Manual Penalty Removal Request

Use the LinkResearchTools Superhero account to monitor your backlinks on a daily basis and make sure that your Manual Action removal request is successful.

Make sure you also checkout these

Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Read what other happy users of LRT say and see all the companies that licensed LRT.

Recover - Protect - Learn - Grow your SEO - Learn how LRT can help you.

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