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Why is Link Risk Management Vital?

Why is Link Risk Management vital? Protect your hard-fought gains from algorithm changes and malicious actions. Keep your site from losing traffic and money. LRT Certified Professional, Arda Mendes, explains the link audit process and gives you easy tips needed for proper Link Risk Management.

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Why is Link Risk Management vital

Why is it so important to protect your Website?

In SEO, change is constant. It’s evolved from a wild bag of tricks into a refined and complicated profession.

Looking back on the evolution of SEO, we see its growing importance. The SEO conferences and graduate course offered across the world prove it.

If you need tips on how to sell your client on Link Risk Management, then this article will help.

No longer is mere about increasing your rankings as fast as possible.

Now SEO aims to protect your hard-fought gains from algorithm changes and malicious actions.

Nowadays, online marketing managers explain that SEO is an investment tool. The question your clients ask - "What is in it for me?" - has an easy answer.

The answer is "more traffic" brings "more money."

Enjoy & Learn
Christoph C. Cemper

Why is SEO an investment?

With a growing online market, entrepreneurs, small and medium sized enterprises (SMEs), and large-scale companies are allocating budgets for SEO because it’s now an "investment" instead of an "expenditure."

SEO is no longer an option. It’s the new normal. Those who consider SEO an "expenditure" will become the losers.

Following the completion of market analysis, the performance of a company in search engines and the performance of its rivals can be compared.

The gap between these performances opens the door to "potential" revenue. When the company has been aligned with the target audience, the negative difference between them stimulates the steps to be taken for gaining more profit.

Potential Market

The graph above demonstrates the gap between marketplace websites (e-bay) and, both of which serve in Turkey.

All leading online marketing managers recognize that SEO is a long-term process. Sticking to it and making continuous efforts for high performance makes this field an investment.


Arda Mendes

After working as Head of Operations for SEOZEO, Arda Mendes currently does consulting for leading companies in Turkey. 

Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Read what other happy users of LRT say and see all the companies that licensed LRT.

Recover - Protect - Learn - Grow your SEO - Learn how LRT can help you.

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