Link Velocity Trends describe the trends of link growth, i.e. how fast or slow the link growth to a page or domain is in a given time span. The trend of link growth for a page or domain is an indicator for the interest expressed on the web for that page or domain.
Q: How did the speed of Link Development (Growth or Decline) change over time?
Your answer to this this question is the simple metric of Link Velocity Trends (LVT) invented and trademarked by LinkResearchTools in 2011.
- LVT = 0 means stable link growth.
- LVT very positive means dramatic increase in link growth.
- LVT very negative means strong decline in link growth.
- LVT = -99% is the typical pattern you see on domains used in PBNs, expired domains that show “great numbers” when looking at a static picture, but over time they link growth has stopped for a long time
Below we see an example of how some months may even bring thousands of new links, others may bring ten-thousands of new links. However, the overall trend is going slightly down. Not a problem at all here, just an indicator that link growth speed is heading southwards.
Below we see an example of a very negative Link Velocity Trend (LVT). You see that after March’17 the number of new links went from around 3000 to around 300 average, and that’s a drastic drop to 10% only.
While Link Velocity Trend (LVT) cannot explain why that happened, it gives you a clear signal that something has changed, that you can look into.
Below we see an example of a positive Link Velocity Trend (LVT). While there are ups and downs over time, the general trends is a positive one.
This means, that the company or product starts to “take off” and gains more popularity in the market in general. It could also mean that they slowly and very clever ramp up their link building.
Domains with a positive Link Velocity Trend (LVT) tend to do a lot better in Google Rankings, than those with stable or even negative Link Velocity Trend (LVT). At the same time, it’s hard to maintain a positive Link Velocity Trend (LVT), especially for established websites and products that have been around for years.
LinkResearchTools shows you the Link Velocity Trend (LVT) for every backlink.
Based on that you can measure the quality of your backlink profile.
Below we see an example of how the specific backlink profile has 19.5% of its backlinks from websites with an LVT lower than 51%… that’s quite a lot, and we’ve seen worse.
By clicking through to the single link filter, you can see how we review all links in details, filter them further.
This example shows a specific link of -96% LVT which usually indicates a very spammy domain or even a negative SEO attack from a PBN.
That specific think should probably get disavowed already based on what we see here, even if the server or domain is currently “disconnected”.
The next question to answer then is
By simple analyzing your competitor domains, you can learn that and understand if you’re out of the norm or not.
Analyzing your competitors and learning from them is supported in the “LEARN” components of LinkResearchTools (LRT).
Available Link Velocity Metrics in LRT
The following metrics are available in LRT
LVT, LV4m, LV6m, LV12m, LV24m are new metrics to evaluate the link growth of source domains.
|LVT||It is a trend indicator which informs you about the changes in link growth. This value is shown in %, and compares the value LV24m with LV4m. There are positive and negative link growth trends, depending if a site wins or loses links. A steady growth should always be sought, because drastic changes will often be interpreted as a negative signal, which can lead to a loss in the rankings. This allows you to exclude possible link sources with dramatic decline in link growth in advance, because they are no longer supported or likely expire soon – so it is not necessary to ask if a link of such a page is useful.|
|LV4m||This value reports the average growth of linking root domains (DomPop, LRD) / month in the last 4 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 4 months|
|LV6m||This value reports the average growth of linking root domains (DomPop, LRD) / month in the last 6 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 6 months|
|LV12m||This value reports the average growth of linking root domains (DomPop, LRD) / month in the last 12 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 12 months|
|LV24m||This value reports the average growth of linking root domains (DomPop, LRD) / month in the last 24 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 24 months|