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Missing Links Tool (MLT)

Find competitor’s links that you don’t have yet.

Pick only the best ones and use the automatic outreach feature to get those great links for your website.

What you can do

  • Find competitor’s links that you don’t have yet
  • Prospect for the best links of your competitors
  • Get high-quality contact data for every link
  • Reach out automatically with Pitchbox

Your benefits…

  • Use a little-known link building tactic
  • Filter by the most important SEO metrics
  • Work with a consistent backlink profile combined and recrawled for you
  • Save time – go after the best links only

Don’t miss out on links that are important in your niche

Use a unique approach to link building and look at your competitors for inspiration.

The Missing Links Tool (MLT) is part of the LinkResearchTools® Off-Page SEO Toolkit, along with other strong tools.

How MLT works


What you can achieve

How You Benefit From the Missing Links Tool (MLT)

The Missing Links Tool is designed to help you compare your competitor’s backlink profiles with yours.

It shows you all the domains where your competitors have links, but you don’t.

If you have a list of competitors, you can enter them manually. You can also use the ‘Find Competing Pages’ feature, just enter your keyword. The Missing Links Tool will show you up to 10 competing domains.

Quick Video Tutorial For the Missing Links Tool (MLT)


comprehensive backlink dataMissing Links Tool Features

The Missing Links Tool will help you discover great link building opportunities.

It brings together for you the strong links that your competitors have in common. This is a completely new approach to link building.

The Missing Links Tool allows you to:

  • Easily visualize the common backlinks that your competitors have, but you don’t and check out how many of your ten competitors have a backlink from the same website.

The Missing Links Tool shows you the common backlinks of your competition and groups them according to the strength of the commonality and the SEO metrics you choose to see.


  • Automate your link building outreach.

Thanks to the PitchBox integration, you can easily select a group of domains to reach out to and ask for a link. This is one of the easier link building opportunities, as you know that these domains already link to your competitors, so why not you?

Are you missing out on some links that you really should have?

Find on-topic backlinks that your competitors have, but you don’t and pick the best for yourself.

Frequently Asked Questions About The Missing Links Tool

What are the differences between the Missing Links Tool (MLT ) and the Common Backlinks Tool (CBLT)?


The Missing Links Tool checks if your competitors have any common links that you don’t have. The Common Backlinks Tool checks the common links of all entered domains.

How many competitor’s domains can you compare with your own in the Missing Links Tool?


You can compare up to 10 domains in the Missing Links Tool.

Does the MLT automatically suggest competitors or do you need to insert them manually?


If you have a list of specific competitors that you want to look at, you can enter them manually.

The Missing Links Tool also has a  ‘Find Competing Pages’ feature. You only need to enter your keyword, and you will get the top pages from a Google search for the keyword you enter. This will show 10 competing domains.


Eugen Platon | Head of Search at OLA Mobile

Eugen Platon

“I’ve used LinkResearchTools almost 1 year. During this time with the help of DTOX – Link Detox Tool and BOOST – Link Detox Boost we have removed at OLAMobile, a Google manual penalty in just 14 days. Amazing! LRT It’s a set of tools, that any professional SEO need to possess in his day-to-day toolbox set “


 Maximilian Euler, Owner of Ayudo Online Marketing

Maximilian Euler

“We love to work with LinkResearchTools. It’s our favorite software for link analysis. We also love the detox tool very much with all the rules which help us monitor the health of our clients link profilesKeep up the great work guys!”


Marc Kenigsberg, Tradeopus


“We started using LRT for the Detox function after a negative SEO attack on our site. Not only was LRT instrumental in helping us clean up the links and recover the site but it has become critical to the way we do all of our marketing efforts. Most of our processes today are built around LRT and its tools and everything that we have learned from the LRT team. A must have tool for anyone serious about traffic”


Case Studies Featuring the Missing Links Tool

SEO Case Studies



How To Find Great Link Building Prospects

In a case study of finding link prospects, the Missing Links Tool is used to find hairdresser links that the client was missing out on.

Why You Need Similar Links To Your Competition

In this case study about getting links similar to the ones your competitor has, the Missing Links Tool is used to find common backlinks.

Get your competitors strongest links.

Use the LinkResearchTools Superhero account to outrank your competitors fast.

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Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Read what other happy users of LRT say and see all the companies that licensed LRT.

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