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Product Plan Name Changes 2019

We renamed our plan names to make them easier to understand for our users.

We believe you can now easier pick the right one without getting confused from too much fanciness.

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Plan Names changed for 2019

We renamed our plan names to make them easier to understand for our users and to help them pick the right one.

We got rid of aspects of company size ("Small Business", "Startup") or company type ("Agency", "Brand") as some have found this confusing after their introduction in 2017.

In addition to that, many agencies and brands are actually small businesses or even one-man businesses.

The very popular "Superhero Standard" is actually still the best fit for many companies of all sizes and ages but that was even more misleading and therefore we are renaming it to "Standard".

This change goes in line with the recent simplification in our product, where the only cost deciding factor is the number of backlinks crawled.

This factor is now managed by your Link Crawl Budget in LinkResearchTools. So it made less sense to keep the segmentation on the basis of company characteristics.

What has changed?

Just the names really, no other details of the plans were changed with this update.

Plan Name 2017-2018 Plan Name now
Superhero Small Business Superhero Small
Superhero Startup Superhero Standard
Superhero Plus Superhero Plus (unchanged)
Superhero Brand Superhero Ultra

That's it for this rather unspectacular change.

Something you may find a lot more interesting is

Link Detox Smart

The Link Detox Smart paid-beta is in full swing and we're nearing the first three months of full production use for the selected users.

We are slowly enabling this for additional users and will make it available soon.

If you would like to learn more about it, go to this page.

In the future all existing Superhero accounts will be enabled for the new "Smart" system, based on a whole new technology stack with new crawlers, new database and new frontend and of course an all new business logic for

Want to stay updated on Link Detox Smart and other product news?


Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building LinkResearchTools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding and disavowing toxic links. 

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William Sears - Growth & SEO at LinkedIn

William Sears

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