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Do NOT remove your Redirects from your .htaccess file

do not remove your redirects

Here is my clear and direct critique to the probably most dangerous recommendation given by a Google employee Gary Illyes to Webmasters since I started doing "Google-stuff" in 2003.

And the even more dangerous transcription in The SEMPost by Jennifer Slegg although Jen has been around for a long time, too... (probably an editor's mistake).

This post is NOT about "Best Practices for 301 redirects", but a sure way to get your website's traffic and rankings into trouble.

*** Please do NOT follow Gary's advice ***

or promote this as the latest and greatest "website speed trick".

Don't remove your redirects!


The idea to delete redirects as soon as Google crawled them is NOT GOOD

This topic is very on time with our current hot topic redirects and rel-canonicals.

We also just launched a new "Link Redirect Trace" add-on for Chrome and Firefox to help with these things.

Link Redirect Trace Browser Extennsion

Christoph C. Cemper
Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond "social buzz", to find content, videos and people that make an impact.
Christoph C. Cemper
Christoph C. Cemper

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1 Comment

  1. Martin on July 25, 2016 at 1:51 pm

    Thank you for this article – make sense. I was thinking about Redirects last time.

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