SEMY award for the "Best Special SEO Tool"
We are honored and incredibly happy to have won the 2016 SEMY Award for the “Best Special SEO Tool”. The best digital marketing agencies and technology providers in the area of SEO, PPC, Digital and Content Marketing took part in the SEMY Awards in Munich. We are very proud to have been chosen as the Best Special SEO Tool of 2016.
Read on and learn:
- what we're doing to make LinkResearchTools even better for our users
- why looking at links is important
- why building links is important
- which metrics should you look at instead of PageRank?
You also have here the recording of Christoph's latest webinar about links: Links – From the Basics to Advanced SEO metrics you probably don't know.
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Interesting observation at SMX München - "Link Blindness"
Here’s an interesting observation about links, especially in German markets and also confirmed with some discussions at SMX Munich.
Some SEOs and marketing departments ignore the topic "Links" and suffer from drama
tic disadvantages and even penalties for not taking care of their link profile for 2+ years.
A real-world example of last week's training
Q to Christoph: "We haven't done any link building for two years, only on page SEO.
Why are we ranking worse than those new competitors? "
Answer: "Did you, at least, monitor your backlink profile?"
=> NO. Why would we if we didn't build links?
Because links are important, as Google recently confirmed. Your competitors continued to build links, and build the GOOD ones for themselves, and the BAD ones for you. It's also called Negative SEO. This is a true story about a participant of the link training last week, whose link penalty cost him a lot. His DTOXRISK was > 3000 despite disavows from 2013.
His 10+-year-old company now ranks worse than the fresh guys, despite awesome content, wonderful on-page SEO and lightning fast hosting. Worse than the new competitors that came on in the last year or so!
With a pretty strong marketing of German on page tools, some "heads" seemingly decided to "Put-you-head-in-the-sand-links-don't-exist" and ignore links altogether. Building links by pure link earning through great content marketing is a beautiful goal, but not sufficient in many verticals, especially if you have aggressive competitors.
Assuming and behaving as if links would not exist at all is not only irresponsible but opens up whole new attack vectors for Negative SEO that goes undiscovered for months or years. This is especially problematic as Google doesn't stop confirming and reconfirming that links are important. Bloggers should care about FOLLOW links and need to know that links remain the most important ranking factor even after Google's RankBrain.
Links are the no. #1 search engine ranking factor
Google just re-confirmed the importance of links for the future.
The Search Quality Senior Strategist called Links the #1 and Content the #2 major search engine rankings factors before the #3 being "RankBrain" algorithm. Watch the video here at around 30minutes and read Barry's recap.
So that "secret" is lifted. I'm not surprised. Are you?
Now while RankBrain is also said to be the query processor and not a simple ranking signal as described, the important news is that links remain the dominant factor of the search engine Google.
I recently ran a webinar about links: Links – From the Basics to Advanced SEO metrics you probably don't know.
Here is the full recording for you to watch at any time that is convenient for you.
Some things you'll learn in this webinar
- Basics of Links
- Basics of Link Building and SEO Competitor Research
- Advanced metrics like Link Velocity Trends, Power*Trust, Link Detox Risk and others
- Overview of Redirects and Rel-Canonicals and what changed in 2015
- Strategies to stay safe from Google SEO Penalties
It's a long webinar tough - 45 minutes presentation and then another 40 minutes Q&A on links, penalties, how to start in link building and so much more. The feedback from the live attendees in the webinar was so great. You shouldn’t miss it.
And this is even the perfect preparation for the "7 Things you didn't know about links" to follow soon.
More about links and redirects: 302 Redirects "Pass PageRank."
Does that mean they pass rankings as well?
And as well as 301s?
And what about 307 and rel-canonicals?
We're testing all that at the moment and will let you know about the results soon if you sign up to the waiting list here.
Google’s Toolbar PageRank is gone, but we have the perfect replacement for you
Google recently confirmed that they are removing the Toolbar PageRank.
Google’s Toolbar PageRank was dead since 2013 when Google stopped updating it, but some people kept on considering it when doing link building or banner campaigns. PageRank is all history now.
But here's the good news.
LinkResearchTools developed the perfect alternative: the LRT Power*Trust extension.
To help our users understand the trust and the power of a page or domain, we created a reliable SEO metric in 2012: the LRT Power*Trust (previously known as CEMPER Power*Trust).
In 2015, we included the LRT Power*Trust metrics in a browser extension for Chrome and Firefox: the LRT Power*Trust extension – a perfect replacement for the Google Toolbar PageRank.
Read more about the LRT Power*Trust browser extension or just download it here:
Here's what users have to say about the LRT Power*Trust Extension
Really good extension for measuring the not only strength metrics but the trust of a website. From a glance you can see if suspicious links may be at play.
Must have chrome extension for SEOs.
Very useful information about the Power and Trust of a Domain. Great extension.