The Google “Penguin” update last month and last weekend is a game changer and impressively shows us how important quality links are. The quality and trustworthiness of every incoming link is more important today than ever. Google’s methods to evaluate links are better, and now so are ours.
Learn new ways to determine the strength and trust of your links with the new Power*Trust update of the Link Research Tools. Identify links that originate from low-trust spam pages, clean them up, and pursue high-quality links.
Watch this video with a quick introduction or read on…
CEMPER Power™ & CEMPER Trust™
The latest achievement out of the CEMPER.COM labs is a major update that adds a rich set of SEO metrics. 7 new and unique SEO metrics evaluate the power and trust of links.
The most-used CEMPER Power™ is even better and finally available in every tool in the Link Research Tools toolkit. To help deepen your research and understanding, we also made the Power metric available on a page-level, domain-level and top-domain level.
The Power metric helps you quickly determine the strongest page, domain or top domain and makes a qualitative statement regarding the quality of a link. But as the headline of this post suggests, the power of a link shouldn’t be the only criteria to look for. A strong link is only a high quality link when its high power corresponds with high trust. Would you buy bad food just because many people are recommending it?
The calculation of the CEMPER Trust™ metric is comparable to the TrustRank patent and is calculated by the concept of inheritance of trust from trusted sites. A page with many trusted links has a higher trust. This works on many levels. This means it still makes sense to get a link from a blog where many trusted sites, such as Universities, are linking to. You will notice, because that blog will have a higher trust shown than other comparable blogs.
The new CEMPER Trust™ metrics have been added to the Basic SEO package as well as to a standalone metric package. With our new CEMPER metrics, you can save a lot of time and further improve your research by evaluating the trustworthiness of a site, domain or top domain.
Power * Trust Link Metric
Immediate judgment of quality with just one number!
The new Power*Trust™ metric is the product of Power and Trust and allows for the quickest evaluation of the overall impact of a link. We include the Power*Trust metric in all tools, the Basic SEO stats, and the “Quick” tools.
The following chart from the Competitive Landscape Analyzer (CLA) compares ten losers of the „Penguin Update“ with one Winner (Spotify). We think it impressively demonstrates how the new Power * Trust link metric helps identify the differences between a winner (orange bars, Spotify) and the losers (green bars).
The Four Types of Power*Trust Links
Depending on the combination of Power and Trust being low or high we can classify links in these four quadrants as shown in the diagram below.
The following four examples show possible combinations of Power and Trust and their interpretation for your daily SEO work. We list the “DomainAuthority” value from SEOmoz as a benchmark and it is clear that the CEMPER Trust™ metric is much more accurate – especially in small and medium-sized values where it appears DomainAuthority sticks at around 40-50 all the time. Looking at the CEMPER Trust™ metric in comparison, one quickly realizes that it’s not practicable to give many of those example links the same DomainAuthority magnitude.
CEMPER Trust™ visualizes the “true trust value” and is much more accurate!
CEMPER Power*Trust™ allows for precise judgment of a link with one value!
GOOD: High Trust and Low Power
This combination is often found on links from universities or government institutions. Although their individual sub-pages have very low linkage, i.e. low power, they “enjoy” a relatively high level of implied trust. Don’t be fooled by a low power display. The link itself is very trustworthy and often more difficult to get than a “powerful” one.
RISKY: Low Trust and High Power
As mentioned, the strongest links are not necessarily the best ones. Combine the CEMPER Power™ and CEMPER Trust™ metrics to receive a unique value for the true quality of the evaluated link. The results below are typical examples of the “gambling and adult entertainment” niche – very strong links from untrusted sites. Such glaring discrepancies between CEMPER Trust™ and CEMPER Power™ can be attributed to “uncontrolled” link building (AKA “spammed” links).
AVOID: Low Trust and Low Power
Because links with neither trust nor power won’t help your site much, these links should not be pursued in link building. A possible usage for those links might be as “backfill” to carefully mix in some “noise” to your back link profile. As the screenshot below shows, a good example is a new sub-blog of a strong top domain such as wordpress.com. Because the trust is inherited domain wide, don’t forget that the trust of the top domain might also affect some links as well. Hundreds of spam blogs on wordpress.com without further action are useless and dangerous.
AWESOME: High Trust and High Power
A link from a page with high trust and high power is obviously the “wet dream” for any link builder. If you can get one of those, stick to it!
Improved Basic SEO package
We have restructured and cleaned up our SEO metrics packages. With the new CEMPER Power and Trust metrics, we have changed the basic SEO package accordingly. Therefore, we now include all metrics you need for your analysis:
- BL – Backlinks from page to page
- BLdom – Backlinks from page to domain
- DomPop – The number of linking domains to domain.
- Theme – The theme of a page (e.g. “Computers/Internet”).
- SiteType – The type of a site (e.g. “Blog” or “Social Network”).
- Power – Reports the strength based on the number and power of links (better than PageRank™).
- Trust – Indicates the implied trust of the page in Google according to a system similar to Trust Rank patent.
- Power*Trust – The one metric you need for judgment on link quality
Trust & Power Detail
The new Trust & Power package includes:
- Power-dom – The strength of the domain
- Power-topdom – The strength of the top domain
- Trust-dom – The trustworthiness of the domain
- Trust-topdom – The trustworthiness of the top domain
The extended SEO metrics package is now available for all accounts.
The Power*Trust Keyword-Cloud has arrived
Based on the new CEMPER Trust™ and CEMPER Power™ metrics, the brand new SEO Keyword Cloud offers 4 display options and visualizes your keywords as follows. Not only by the number of occurrences, but also weighted by the Power and Trust metrics.
Number of Keywords (count)
Visualizes the most linked keywords correspondingly larger. This representation is sometimes found in basic SEO tools. But it is based on quantity only, rather than quality.
You can see above what that website “wanted” to go for.
Power * Trust
Visualizes the keywords with the strongest and most trusted links correspondingly larger.
This shows you that the website best links actually say “no alt-text” – i.e. no anchor text relevance.
Visualizes the keywords with the strongest links correspondingly larger.
Again “TV on your PC” was pushed by this site’s SEOs – but not with the most trusted links, just those with high power (AKA high PR, high ACrank).
Visualizes the keywords with the most trusted links correspondingly larger.
Link Boost x5+
We also implemented a new experimental hidden feature in the Backlink Profiler (BLP) to utilize a new 23rd link source for Superheros and Enterprise accounts. We believe this feature will help break new records in terms of found links.
So if you are really desperate to squeeze out the maximum number of links – even for smaller sites, you can now enable “Link Boost x5” and give us feedback about your experiences.
Oldschool PageRank™, ACRank and SEOmoz MozRank metrics
Now that we have the reliable, accurate and regular updates of CEMPER Power™ and CEMPER Trust™ metrics (they are updated daily!), we’ve cleaned up our link metrics. We completely removed SEOmoz MozRank and moved Google PageRank™ (PR) and Majestic ACrank into the “Legacy Link metrics” package.
All nostalgic users can still query these values with our separate „Legacy Link metrics” package. However, we highly recommend you to do not base your decisions on these outdated metrics.
Count your Pinterest Shares for every link
In addition, the metric “Pinterest” has been added to the “Advanced Social Votes” package. It counts the number of times a domain (of any given link) has been pinned on Pinterest.
This metric is available for all Superhero & Enterprise accounts.
Changes in Domain metrics
We split up the domain registration details from other more seldom used Domain data on Expiry date and Domain Registrar details.
These metrics are still available for all Link Research Tools customers.
What do you think about this update?
Please let us know!
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