Link quality and trustworthiness is extremely important. Now you can judge your links’ health with CEMPER Power™ and CEMPER Trust™ metrics. They help you determine the strength and trustworthiness of your links within the LinkResearchTools® suite.
CEMPER Power*Trust is THE metric you use to quickly judge the overall impact of your links. The Power*Trust metric calculates the Power and Trust of a page.
Invented by LinkResearchTools after years of research and calculations, this metric determines the quality of a website according to its strength and trustworthiness. It analyzes data in real time from over 24 sources including Google, Moz, SEMRush, MajesticSEO, Sistrix, and many more.
The CEMPER Power metric is the perfect replacement for Google’s outdated PageRank™. Since Google lost interest in updating PageRank, we made our own metric that’s a reliable source for live, actionable data.
Our CEMPER Power metric evaluates the strength of a website based on the number and power of links. It helps you quickly determine the strongest page, domain, or top domain, and make a qualitative statement regarding the quality of a link.
The CEMPER Trust metric helps you evaluate the quality of a link by calculating the inheritance of trust from trusted sites.
It’s comparable to the TrustRank patent and indicates the implied trust of the page in Google. This works on many levels. For example, it still make sense to get a link from a blog linked to by many trusted sites, like Universities.
Set of CEMPER Power & Trust Metrics
- Power – Reports page strength based on the number of links and frequency of link building (more current than PageRank™).
- Trust – Indicates the implied trust of the page in Google (similar to TrustRank)
- Power*Trust – The product of Power and Trust – the one metric you need to quickly judge link quality.
- Power-dom – The strength of the domain
- Power-topdom – The strength of the top domain
- Trust-dom – The trustworthiness of the domain
- Trust-topdom – The trustworthiness of the top domain
The Four Types of Power*Trust Links
Depending on their Power and Trust, links fall into one of four quadrants below.
The four examples below describe possible combinations of Power and Trust, and how they impact your daily SEO work. We list the “DomainAuthority” value from Moz as a benchmark. It is clear that the CEMPER Trust metric is much more accurate – especially in small and medium-sized values where it appears DomainAuthority gets stuck around 40-50.
GOOD: High Trust and Low Power
This combination is often found on links from universities or government institutions. Although their sub-pages have very low linkage (i.e. low power), they enjoy a high level of implied trust. Don’t be fooled by a low power display. The link itself is very trustworthy and often more difficult to get than a “powerful” one.
RISKY: Low Trust and High Power
Links with the highest Power aren’t necessarily the best ones. You have to look deeper at the individual CEMPER Power and CEMPER Trust metrics to see the true quality of the link. The results below are typical examples of the “gambling and adult entertainment” niche – very strong links from untrusted sites. Such glaring discrepancies between CEMPER Trust and CEMPER Power can be attributed to “uncontrolled” link building (AKA “spammed” links).
AVOID: Low Trust and Low Power
Links with neither Trust nor Power won’t help your site much. They may be from new, dormant, or penalized sites. A possible usage for those links might be as filler to carefully mix in some “noise” to your backlink profile. As the screenshot below shows, a good example is a new sub-blog of a strong top domain such as WordPress.com. Remember that Trust is inherited domain wide and may also affect some links. Make sure to manually review the page before seeking a link from it.
AWESOME: High Trust and High Power
A link from a page with high Trust and high Power is obviously the perfect link for any link builder. If you can get one of those, go for it!
Reviews of CEMPER Power*Trust, Power, and Trust metrics
Why We Use CEMPER Metrics
From my work with these metrics I have shown why I use CEMPER metrics as an effective SEO tool. The results show how they not only offer more insightful analysis than their main competitors but fall closer to a manual link inspection, allowing quicker answers to those important SEO questions…
Identify “bad” links with Linkresearchtools Power*Trust update
The changes Linkresearchtools has made are extremely useful for linkbuilders and SEO’s looking for signs on how their sites are doing when it comes to Penguin updates for example. And the new trust metrics are again an indication that tools these days are moving forward really quickly…