LRT LinkResearchTools

Make sure you prepare for the next Google Penguin Update – The Real Time Penguin Update. You can learn more in this free video about Real Time Penguin Update.

You can prepare for the next Google Penguin Update with our LRT Superhero Plan. The Superhero plan allows you to perform link risk management (link audit, link cleanup and link disavow boost), competitive research, professional SEO and backlink analysis for your own or your competitor’s sites.

Determine the strength and trustworthiness of your links

Link quality and trustworthiness is extremely important. Now you can judge your links’ health with LRT Power™ and LRT Trust™ metrics. ®

LRT Power Trust

LRT Power*Trust™

LRT Power*Trust is THE metric you use to quickly judge the overall impact of your links. The Power*Trust metric calculates the Power and Trust of a page.

Invented by LinkResearchTools after years of research and calculations, this metric determines the quality of a website according to its strength and trustworthiness. It analyzes data in real time from over 24 sources including Google, Moz, SEMRush, MajesticSEO, Sistrix, and many more.

LRT Power

LRT Power™

The LRT Power metric is the perfect replacement for Google’s outdated PageRank™. Since Google lost interest in updating PageRank, we made our own metric that’s a reliable source for live, actionable data.

Our LRT Power metric evaluates the strength of a website based on the number and power of links. It helps you quickly determine the strongest page, domain, or top domain, and make a qualitative statement regarding the quality of a link.

LRT Trust

LRT Trust™

The LRT Trust metric helps you evaluate the quality of a link by calculating the inheritance of trust from trusted sites.

It’s comparable to the TrustRank patent and indicates the implied trust of the page in Google. This works on many levels. For example, it still make sense to get a link from a blog linked to by many trusted sites, like Universities.


Set of LRT Power & Trust Metrics

  • Power – Reports page strength based on the number of links and frequency of link building (more current than PageRank™).
  • Trust – Indicates the implied trust of the page in Google (similar to TrustRank)
  • Power*Trust – The product of Power and Trust – the one metric you need to quickly judge link quality.
  • Power-dom – The strength of the domain
  • Power-topdom – The strength of the top domain
  • Trust-dom – The trustworthiness of the domain
  • Trust-topdom – The trustworthiness of the top domain

The Four Types of Power*Trust Links

Depending on their Power and Trust, links fall into one of four quadrants below.

power and trust for backlinks

The four examples below describe possible combinations of Power and Trust, and how they impact your daily SEO work. We list the “DomainAuthority” value from Moz as a benchmark. It is clear that the LRT Trust metric is much more accurate – especially in small and medium-sized values where it appears DomainAuthority gets stuck around 40-50.


High Potentials: High Trust and Low Power

This combination is often found on links from universities or government institutions. Although their sub-pages have very low linkage (i.e. low power), they enjoy a high level of implied trust. Don’t be fooled by a low power display. The link itself is very trustworthy and often more difficult to get than a “powerful” one.

LRT Low Power-High Trust Links


Nitro: Low Trust and High Power

Links with the highest Power aren’t necessarily the best ones. You have to look deeper at the individual LRT Power and LRT Trust metrics to see the true quality of the link. The results below are typical examples of the “gambling and adult entertainment” niche – very strong links from untrusted sites. Such glaring discrepancies between LRT Trust and LRT Power can be attributed to “uncontrolled” link building (AKA “spammed” links).

LRT High Power - Low Trust Links


Weak Links: Low Trust and Low Power

Links with neither Trust nor Power won’t help your site much. They may be from new, dormant, or penalized sites. A possible usage for those links might be as filler to carefully mix in some “noise” to your backlink profile. As the screenshot below shows, a good example is a new sub-blog of a strong top domain such as Remember that Trust is inherited domain wide and may also affect some links. Make sure to manually review the page before seeking a link from it.

LRT Low Power-Low Trust Links


Awesome Superstars: High Trust and High Power

A link from a page with high Trust and high Power is obviously the perfect link for any link builder. If you can get one of those, go for it!

LRT High Power High Trust Links


Reviews of LRT Power*Trust, Power, and Trust metrics

Why We Use LRT Metrics
From my work with these metrics I have shown why I use LRT metrics as an effective SEO tool. The results show how they not only offer more insightful analysis than their main competitors but fall closer to a manual link inspection, allowing quicker answers to those important SEO questions…

Identify “bad” links with Linkresearchtools Power*Trust update
The changes Linkresearchtools has made are extremely useful for linkbuilders and SEO’s looking for signs on how their sites are doing when it comes to Penguin updates for example. And the new trust metrics are again an indication that tools these days are moving forward really quickly…


See Plans & Pricing

21 SEO tools included in our Superhero plan

LinkResearchTools is trusted by the world’s most respected brands.

LinkResearchTools trusted brands

Linkresearchtools is a unique tool, which helps us to save hours of work a day. There’s no other tool on the market that combines so much data and checks in real time if found links still exist. MLT (Missing Links Tool) and BATT are the best and easiest tools I know for competitive analysis.

Evert Veldhuijzen, Veroworx

I don’t want to miss the LinkResearchTools in my everyday SEO life. I especially like the Common Back Links Tool that helped me to get some high quality backlinks for my projects, e.g. great PR6 links from university sites. The second highlight is the Backlinks and Anchortext Tool that I use to investigate my competitors’ link building and I already got some number one rankings for my clients

Uwe Walcher