Since the quality and trustworthiness of every incoming link is more important today than ever, the CEMPER Power™ and CEMPER Trust™ metrics support you in judging your links. Our Power and Trust metrics allow you to learn new ways to determine the strength and trust of your links within the Link Research Tools suite.
The CEMPER Power*Trust™ is THE metric you need for judging the quality of your links. Invented by CEMPER.COM after years of research and calculations, this outstanding metric determines the quality of a website according to its strength and trustworthiness.
As a product of Power and Trust the CEMPER Power*Trust™ allows you the quickest evaluation of the overall impact of a link. Since the strength and trustworthiness of a link can not be equated, we have introduced the four types of Power*Trust links. Read more about the four types of Power*Trust links.
The CEMPER Power™ metric is the perfect replacement for the Google PageRank™. Similar to the PageRank™ algorithm, the CEMPER Power™ metric evaluates the strength of a website based on the number and power of links.
The CEMPER Power™ metric helps you to quickly determine the strongest page, domain or top domain and make a qualitative statement regarding the quality of a link. But the power of a link shouldn’t be the only criteria to look for. A strong link is only a high quality link when its high power corresponds with high trust.
The CEMPER Trust™ metric supports you in evaluating the quality of a link. CEMPER Trust™ is comparable to the TrustRank patent and indicates the implied trust of the page in Google. In concept, the trustworthiness of a page is calculated by the inheritance of trust from trusted sites.
This works on many levels. This means it still makes sense to get a link from a blog where many trusted sites, such as Universities, are linking to. You will notice, because that blog will have a higher trust shown than other comparable blogs.
Set of CEMPER Power & Trust Metrics
- Power – Reports the strength based on the number and power of links (better than PageRank™).
- Trust – Indicates the implied trust of the page in Google according to a system similar to Trust Rank patent.
- Power*Trust – The one metric you need for judgment on link quality
- Power-dom – The strength of the domain
- Power-topdom – The strength of the top domain
- Trust-dom – The trustworthiness of the domain
- Trust-topdom – The trustworthiness of the top domain
The Four Types of Power*Trust Links
Depending on the combination of Power and Trust being low or high, we can classify links in these four quadrants as shown in the diagram below.
The following four examples show possible combinations of Power and Trust and their interpretation for your daily SEO work. We list the “DomainAuthority” value from SEOmoz as a benchmark and it is clear that the CEMPER Trust™ metric is much more accurate – especially in small and medium-sized values where it appears DomainAuthority sticks at around 40-50 all the time. Looking at the CEMPER Trust™ metric in comparison, one quickly realizes that it’s not practicable to give many of those example links the same DomainAuthority magnitude.
GOOD: High Trust and Low Power
This combination is often found on links from universities or government institutions. Although their individual sub-pages have very low linkage, i.e. low power, they “enjoy” a relatively high level of implied trust. Don’t be fooled by a low power display. The link itself is very trustworthy and often more difficult to get than a “powerful” one.
RISKY: Low Trust and High Power
As mentioned, the strongest links are not necessarily the best ones. Combine the CEMPER Power™ and CEMPER Trust™ metrics to receive a unique value for the true quality of the evaluated link. The results below are typical examples of the “gambling and adult entertainment” niche – very strong links from untrusted sites. Such glaring discrepancies between CEMPER Trust™ and CEMPER Power™ can be attributed to “uncontrolled” link building (AKA “spammed” links).
AVOID: Low Trust and Low Power
Links with neither trust nor power won’t help your site much, these links should not be pursued in link building. A possible usage for those links might be as “backfill” to carefully mix in some “noise” to your back link profile. As the screenshot below shows, a good example is a new sub-blog of a strong top domain such as wordpress.com. Because the trust is inherited domain wide, don’t forget that the trust of the top domain might also affect some links as well. Hundreds of spam blogs on wordpress.com without further action are useless and dangerous.
AWESOME: High Trust and High Power
A link from a page with high trust and high power is obviously the “wet dream” for any link builder. If you can get one of those, stick to it!