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What does Link Detox Risk (DTOXRISK) mean?

Link Detox Risk (DTOXRISK)

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What is DTOXRISK (or Link Detox Risk, Link DTOXRISK)?

DTOXRISK is a numeric result of our software calculations. This numeric result is sometimes labeled with verbal interpretations, such as high DTOXRISK or average DTOXRISK. It is also sometimes highlighted in different colors.

The labels given to links and websites, such as "High DTOXRISK®", are merely instructive. The labels are for the sake of program usability, and are not to be taken literally.

If you process a Link Detox report for a domain, we calculate the DTOXRISK score for every link. From the calculation and weighting of various rules for the links, their domains and their neighborhood, we derive additional technical criteria. Most of these technical criteria for each link are displayed in the application.

The higher the DTOXRISK score is, the more automated rules have been triggered and signal the potential risk of that specific link for your overall link profile. Our opinion and estimation, based on this calculation, is links with a high DTOXRISK score pose a higher risk for your Google rankings than those with a lower DTOXRISK score.

For the domain analyzed, we calculate another specially weighted average of all DTOXRISK scores and include additional criteria to get an overall Domain-wide Link Detox Risk (Domain DTOXRISK). We base the weighting of the single DTOXRISK score on our opinion, estimation, customer feedback, and experience of internal and external SEO experts.

We want to be very transparent in our estimation and explanation of our ratings. Some details or algorithms cannot be made public, as they are trade secrets and would increase the complexity of display in our application.

What is Domain DTOXRISK?

The Domain-Wide Link Detox Risk (Domain DTOXRISK) is our estimation of the probability for a domain getting a Google Penalty or affected by a Google Filter. Domain-wide Link Detox Risk (Domain DTOXRISK) is calculated in 2 steps.

The first calculation is on an individual link level, and based on specific Link Detox rules detected and calculated in the link level DTOXRISK®.

The second calculation helps you understand the overall risk implied by all bad link signals resulting in DTOXRISK scores.We aggregate, score, and weight the link level DTOXRISK signals based on the experience and personal opinions of several internal and external SEO experts.All of the Link Detox rules have their own weight that contribute to the overall risk of a link.All of the Link Detox rules have their own risk rating value. We configure all these weights and rating values based on experience and personal opinions of several internal and external SEO experts.

For example: If a link triggers the rules SUSP1, TOX1, and TOX2, this equals 50 + 400 + 700. Therefore, the Rating Value = 1150 and your Risk Level = High DTOXRISK®. Therefore, the Domain-Wide Link Detox Risk (Domain DTOXRISK) is a risk estimation for the overall website analysis report. This means even if you see a somewhat low average risk, you should still double-check to see if there are a few high-risk links in your profile.

Recommended DTOXRISK evaluation in Link Detox

The DTOXRISK we recommend to you helps you to understand which links we deem more important to review before others.

Links with a high DTOXRISK score recommendation should be checked first. If you agree with our opinion and the link risk estimation expressed in our calculated DTOXRISK score, you should disavow as quickly as possible and then try to get these links removed. The higher the calculated DTOXRISK score is, the more attention you should give it during your review.

What does "High DTOXRISK" mean?

Links with a high DTOXRISK score recommendation should be checked first. If you agree with our opinion and the link risk estimation expressed in our calculated DTOXRISK score, you should disavow as quickly as possible and then try to get these links removed. The higher the calculated DTOXRISK score is, the more attention you should give it during your review.

What does "Average DTOXRISK" mean?

Backlinks with an average DTOXRISK score  should be reviewed right after those with high DTOXRISK score.

The DTOXRISK score we calculate expresses our opinion about the link risk assumed in these links. This score will help you understand our estimations and the various rules that led to it.

It's your decision to either remove or disavow the link because you think it’s an undesirable link. For those instances, please give the link thumbs down. If you would want to keep the link, give the link a thumbs up to record your decision and help train our Link Detox Genesis algorithm.

What does "Low DTOXRISK" mean?

You should always check Backlinks with a low DTOXRISK score. Especially if these appear to be strong links with money keywords, or if you know or assume these links could be paid links.

Paid FOLLOW links, which violate Google’s guidelines, cannot be reliably detected by automated systems, including Google. If you find a paid link that you think looks too obvious, we recommend to give it a thumbs-down, disavow the link and also have it removed.

Your can also find links with a low DTOXRISK score of 0. This does not automatically mean that there is no risk in such a link. It means our automated system could not calculate a risk for it. A possible reason for a DTOXRISK value of 0 could be that you chose to ignore NOFOLLOW links, or it’s a paid link that could not be identified as such.

Backlinks that are marked as "Disavowed Link" in the DTOXRISK column, were reported as disavowed to us.

This means the user said he reported these links to Google by uploading a disavow file to Google Search Console (Google Webmaster Tools) and then uploaded that same file to us.

For reported disavow links, we always calculate a DTOXRISK value of 0. This does not automatically mean there is no risk in these links. It means we assume your upload to Google worked without errors, and that Google’s statement about completely ignoring the links is correct and the Disavow was already crawled by Google. To speed up the detection of disavowed links by Google, you can use our Link Detox Boost tool.

What does DTOXRISK ”Disavow Review” mean?

The links with a ”Disavow Review” DTOXRISK were reported by the user for review from a disavow file.

This means the user told us, that links were reported to Google for disavow and he wants to review the DTOXRISK scores in our application for them. Contrary to the normal application behavior, we then calculate DTOXRISK scores for these links. Normally we report a DTOXRISK value of zero for disavowed links.

Using this method, the user is able to review the quality of the disavow file.

The overall result of such a “Disavow Review” Link Detox report resembles a fictional situation, in which the disavow file was not uploaded to Google. In this mode, the user can edit the disavow file and rerun the report in classic mode to calculate the risk estimations before deciding to upload the disavow file to Google.

Once the user is satisfied with the estimations, he needs to download the new disavow file, upload the new disavow file to Google and wait for Google to recrawl all the links and disavows. Our Link Detox Boost product can help to speed up the recrawl.

Backlinks that are marked as "Ignored " in the DTOXRISK column were reported to be ignored to us.

This means we do not calculate a DTOXRISK score but report 0 for all such links.

Synonyms:
DTOX RISK, DTOXRISK, Link DTOXRISK

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