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Keyword Intelligence – LinkResearchTools®

It’s very important to classify your keywords. Keyword classification is a technology that we have in LinkResearchTools for years now.

Learn how to use the keyword intelligence built-in LinkResearchTools the right way and improve the accuracy of your reports.

Understand natural keyword ratios in your niche. Do you have too many money keywords or too little when you compare your backlink profile to the ones of your competitors?

keyword intelligence

LinkResearchTools shows you the natural keyword distribution, as well as the DTOXRISK of your backlink profile.

The anchor text type plays an important role in how we calculate the risk of your links.

That’s the reason we want you to classify your keywords. Certain rules in our algorithm will only activate after you classify at least 80% of your keywords.


Keyword Classification in LinkResearchTools

Make sure you have at least 80% of your keywords classified for every report you base your decisions on.

When people say “keyword,” they usually mean money keywords. However, many SEOs also consider other keyword types to be very important.

In LinkResearchTools, we have 4 types of keywords:

  • brand keywords
  • compound keywords
  • money keywords
  • other keywords

Link Detox Genesis® is our data-driven organic algorithm that detects unnatural and risky links. It works with common link risk detection rules but also adds millions of extra data points we have collected for years. If you classify 80% or more keywords in your reports, you will be able to make the most of our algorithm. Some of the link risk detection rules in Link Detox Genesis, only get activated when you have more than 80% of your keywords classified. You want to do that so you can get the full picture.

How to do smart keyword classification in LinkResearchtools

Don’t worry, you don’t need to go through the anchor texts one by one and mark it as a brand, money or compound keyword. We have a bulk keyword analysis that allows you to filter keywords easily and classify hundreds of keywords with just one click.  You will easily reach the 80% + ratio. As soon as you classify 80% or more keywords, you will get a more accurate DTOXRISK®.

Quick video about the LinkResearchTools Keyword Classification


Brand Keywords

These keywords contain something that can be associated with you or your company. That can be a certain product, service or the company name / domain name itself.


iPhone,” “Apple products,” “” and “Steve Jobs” would be Brand Keywords for“, “Christoph C. Cemper,” “LinkResearchTools” or would be Brand Keywords for

A Brand Keyword for can be a Money keyword for you.
Apple products” is a Money Keyword for a mobile shop.

Links are always Brand Keywords. We do that automatically for you.

Examples:” will be assigned as Brand Keyword for and

Compound Keywords

Compound keywords are keywords that are partly “Brand”, partly “Money” keywords.


“smartphone accessories at” would be a Compound Keyword for, because it includes both a money keyword (“smartphone accessories”) as well as a brand keyword (“”).
“Apple smartphone accessories” would be a Money Keyword for a mobile shop

Money Keywords

These are the keywords that people want to rank for.


espresso machine” would be a Money Keyword for
buy iPhone” could be a Money Keyword for an iPhone shop
“smartphone accessories” would be a Money Keyword for

Other Keywords

All keywords that don’t fit in the above categories are Other Keywords and without any association to you or your company.


click me“, “great site“, “here” and images with no alt-text are good examples for “Other” keywords
products” can be classified as “Other” keyword for an online shop.

Make sure that you’re using LinkResearchTools to its full potential!

Classify at least 80% of your keywords for every report you base your decisions on.

More Benefits of LinkResearchTools and Link Detox

Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Click here for a lot more happy users of LRT and happy companies that licensed LRT.

Recover - Protect - Learn - Grow your SEO - Learn how LRT can help you.

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