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Keyword Classification

When people say “keyword”, people usually mean money keywords. However, many SEOs also consider other keyword types to be very important.

Money Keywords

These are the keywords that people want rank for. It usually is a keyword that is popular and often searched for.

Examples:

espresso machine” would be a Money Keyword for nespresso.com
buy iPhone” could be a Money Keyword for an iPhone shop
“smartphone accessories” would be a Money Keyword for apple.com

Brand Keywords

These keywords contain something that can be associated with you or your company. That can be a certain product, service or the company name / domain name itself.

Examples:

iPhone“, “apple products“, “apple.com” and “steve jobs” would be Brand Keywords for apple.com
CEMPER.COM“, “Christoph C. Cemper” and “CEMPER” would be Brand Keywords for LinkResearchTools.com

A Brand Keyword for apple.com could be Money Keywords for you.
apple products” would be a Money Keyword for a mobile shop

Links are always Brand Keywords. We do that automatically for you.

Examples:

http://www.swatch.com/at_de/specials.html” will be assigned as Brand Keyword for www.swatch.com and swatch.com

Compound Keywords

Compound keywords are keywords that are partly “Brand”, partly “Money” keyword.

Examples:

“smartphone accessories at apple.com” would be a Compound Keyword for apple.com, because it includes both a money keyword (“smartphone accessories”) as well as a brand keyword (“apple.com”).
“apple smartphone accessories” would be a Money Keyword for a mobile shop

Other Keywords

All keywords that don’t fit in the above categories are Other Keywords and without any association to you or your company.

Examples:

click me“, “great site“, “link” and images with no alt-text are good examples for Other Keywords
products” would be an Other Keyword for an online shop.

 

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LinkResearchTools is trusted by the world’s most respected brands.
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To my knowledge, Christoph’s Link Research Tools are the only ones that really deserve their name. From the first to the last tool, they all have professional structures, a wide range of functionality and what’s most important: a rewarding ROI!

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Link Research Tools is the only subscription linkbuilding tool that I recommend to friends. The data is actionable and accurate, and the interface is fast & easy to use.

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