LRT LinkResearchTools

Keyword Classification

When people say “keyword”, people usually mean money keywords. However, many SEOs also consider other keyword types to be very important.


Money Keywords

These are the keywords that people want rank for. It usually is a keyword that is popular and often searched for.


espresso machine” would be a Money Keyword for
buy iPhone” could be a Money Keyword for an iPhone shop
“smartphone accessories” would be a Money Keyword for

Brand Keywords

These keywords contain something that can be associated with you or your company. That can be a certain product, service or the company name / domain name itself.


iPhone“, “apple products“, “” and “steve jobs” would be Brand Keywords for
CEMPER.COM“, “Christoph C. Cemper” and “CEMPER” would be Brand Keywords for

A Brand Keyword for could be Money Keywords for you.
apple products” would be a Money Keyword for a mobile shop

Links are always Brand Keywords. We do that automatically for you.

Examples:” will be assigned as Brand Keyword for and

Compound Keywords

Compound keywords are keywords that are partly “Brand”, partly “Money” keyword.


“smartphone accessories at” would be a Compound Keyword for, because it includes both a money keyword (“smartphone accessories”) as well as a brand keyword (“”).
“apple smartphone accessories” would be a Money Keyword for a mobile shop

Other Keywords

All keywords that don’t fit in the above categories are Other Keywords and without any association to you or your company.


click me“, “great site“, “link” and images with no alt-text are good examples for Other Keywords
products” would be an Other Keyword for an online shop.


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LinkResearchTools from Christoph Cemper not only delivers the game play book, but the strategic operational manual for success. You just need to supply some sweat and then reap the rewards.

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