LRT Link Research Tools
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Keyword Classification

When people say “keyword”, people usually mean money keywords. However, many SEOs also consider other keyword types to be very important.

Money Keywords

These are the keywords that people want rank for. It usually is a keyword that is popular and often searched for.

Examples:

espresso machine” would be a Money Keyword for nespresso.com
buy iPhone” could be a Money Keyword for an iPhone shop
“smartphone accessories” would be a Money Keyword for apple.com

Brand Keywords

These keywords contain something that can be associated with you or your company. That can be a certain product, service or the company name / domain name itself.

Examples:

iPhone“, “apple products“, “apple.com” and “steve jobs” would be Brand Keywords for apple.com
CEMPER.COM“, “Christoph C. Cemper” and “CEMPER” would be Brand Keywords for LinkResearchTools.com

A Brand Keyword for apple.com could be Money Keywords for you.
apple products” would be a Money Keyword for a mobile shop

Links are always Brand Keywords. We do that automatically for you.

Examples:

http://www.swatch.com/at_de/specials.html” will be assigned as Brand Keyword for www.swatch.com and swatch.com

Compound Keywords

Compound keywords are keywords that are partly “Brand”, partly “Money” keyword.

Examples:

“smartphone accessories at apple.com” would be a Compound Keyword for apple.com, because it includes both a money keyword (“smartphone accessories”) as well as a brand keyword (“apple.com”).
“apple smartphone accessories” would be a Money Keyword for a mobile shop

Other Keywords

All keywords that don’t fit in the above categories are Other Keywords and without any association to you or your company.

Examples:

click me“, “great site“, “link” and images with no alt-text are good examples for Other Keywords
products” would be an Other Keyword for an online shop.

 

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LinkResearchTools is trusted by the world’s most respected brands.
adobe
mtv
ebay
intel
swarovski
yahoo

The most amazing part about the Link Research Tool is the way they are using tons of data in an absolutely unique way. You can safely use the toolset in combination with any current link building research software you are currently using: Link Research Tools will provide you with some different insight.

Ann Smarty, My Blog Guest

I work with two publicly listed companies in Sweden and I use your tool in my work for them. Link Research Tools is one of the most important tools in my SEO work for clients since it gives me a lot of control of the links and the competitors. I can also focus my linking job to the most important links.

Christian Rudolf, disruptive.nu