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Google Penguin 3.0 Update Release Date Confirmed October 17 2014


Hire one of our 29 Certified LRT Professionals, Certified LRT Xperts and Certified LRT Agencies to conduct your Penguin 3.0 link audit – TODAY.

Google Penguin 3.0 Launched on October 17

Google Penguin 3.0

HOT NEWS: The Google Penguin 3.0 Update launched late October 17

Google Penguin 3.0 update timeline

Friday, October 17: SEOs started to notice changes to their rankings and murmurings started on Twitter

Saturday: Twitter blew up with #Penguin3 and #PenguinUpdate tags trending in the SEO community

Sunday Morning: There were still thoughts that this was not the Google Penguin 3.0 but Google Panda 4.1 with extra teeth

Sunday Afternoon: Confirmation through Barry Schwartz

Monday: Some recoveries, some people feeling disappointed general confusion from Google as to the whole process.

A US Real Estate company we did a Google penalty case study with here say they recovered (congratulations from the whole team to Elika Real Estate and our Certified LRT Professional Andrew Edwards)

Monday Night: Barry concludes that the Penguin 3.0 rollout is done and this comes from a video from John Mueller
Barry posts this update to his Google+ account and there John comments that he might have spoken too soon.

Tuesday Morning: Pierre Far, of Panda 4.1 announcement fame confirms that the rollout will take weeks.

Thursday Morning: Barry Schwartz, posted a new article “Google Penguin 3.0 Updating Again?” The rollout looks to be still going.
“Google Penguin 3.0 Update Rollout – Analysis and How to Understand It” published

Wednesday:“Computer Repair Business recovers 300% with Penguin Update 3.0″ published

Thursday Afternoon: Christoph C. Cemper hosted “Google Penguin 3.0 Update First Findings & Insights”

Saturday: Christoph C. Cemper help a presentation at the SEOZone14 conference in Istanbul where he presented his findins about the recent Google Penguin update.

Link building presentation from SEOZone 2014 Istanbul from Christoph C. Cemper

2.5 weeks later (4th November): Barry just announced that the Rollout is still going “Google: Penguin 3.0 Update Still Rolling Out Slowly”

Over 6 weeks later (27th November): Bartosz Goralewicz was the first to notice that there another jump in rankings and he called it Penguin 3.1 He later asked Barry Schwatz to confirm this through twitter as many others did as well

Friday, 28th November: Barry picked up on this and wrote “I can’t believe what I am seeing and hearing – a Google Penguin refresh that hit on Thanksgiving, Black Friday weekend? No way!” This is something that Google promised never to do but everything was pointing to Bartosz being right.

Calm weekend with a little chatter on Twitter and speculation on some of the more popular SEO Forums:

Monday, 1st December: Barry got confirmation from Google in a very short statement “The Penguin rollout is ongoing, and this is just the effect of that.”
Bartosz followed this quickly with another post talking about Penguin 3.1 (the #ForeverPenguin) being recovery only

Wednesday, 3rd December: In a Google Hangout John Mueller more or less confirmed that the hope for this Penguin 3.0 update is that it will never stop rolling out, in fact making it the #ForeverPenguin

To keep in the loop follow us on Twitter or check the #Penguin3, #Penguinupdate and #ForeverPenguin on a regular basis.

From SEO Roundtable:
Penguin 3.0 Recap from SEO Roundtable based off of the update this morning from Pierre Far

  • Started rolling out late Friday night, October 17th
  • Will continue to roll out for next few weeks
  • Is a worldwide roll out
  • Impacts less than 1% of English queries
  • Only a refresh, no new signals added

The other known points come from information coming from John Mueller and Gary Illyas is that the Penguin updates will be more frequent and rolled out over a longer period of time. This means there is no time to drown your sorrows, it is time to put the coffee on and get back to cleaning up your profile. Remember, the big business period of Christmas is just around the corner.
As you can see

Link Detox, Link Detox boost and some hard work will pay off.

What does the Penguin Update mean for me as a business owner?

It is time to redouble your efforts no matter if you have been hit or not.
Remember that SEO is something that needs to be done often, it is not something that is just done once in a while. Your website is your livelihood and you should treat it with the respect you would a physical store or your home. Don’t let the wrong people mess with your livelihood, the right professionals and the right tools are what you need.

Recover – Protect – Build

Do not think that if you weren’t hit this time or that you recovered that you are wearing a magic cloak of invincibility and do not rest on your laurels. It is time to protect and build a stronger profile. You/your website will always be in either the Recover – Protect – or Build phase probably a combination of the three.

What might the Penguin future hold?

Over the year I have made some bold predictions, such as mass and unnatural link building will be punished. Seems that one came true!
Now I keep reminding that No Follows can still harm your backlink profile.
So here are a few more that might be interesting to consider for the future:

  • Is this the moment where Google hits “Unnatural Social Visibility”? – Social Media links might be the next target, this is an extension of the No Follow prediction. Sloppy, quick links generally get punished in the end. The gaming of social has been targeted by Facebook, why not Google as well? It would be yet another interesting signal.
  • Has Google finally gotten to a technical level where it can roll-out Penguin specific penalties and recoveries to certain countries, niches and even single sites? It very much looks like it and it would make a lot of sense for Google.
  • Google is definitely trying to catch every link spammer or make their lives harder. It doesn’t look like it at the moment, but is this just the calm before the storm?

Google seems to have targeted certain 301 redirect practices again – as they did with the Penguin 2.0 update
The main points:

  • SEO is the Long game – Keep working hard to get a clean backlink profile regardless of what the Penguin Update did to your site.
  • This is the start of a whole no rollout pattern, it will be possibly more similar to Panda updates in the future
  • The results are not fully in yet – we will be keeping you up to date as and when they come
  • This is a new phase in Penguin history so there may be some bumps in the road, see the various messages coming out of Google HQ
  • If the link is quick and easy to get, mass produce then you are playing with fire.
  • You are in one of these SEO phases Recover – Protect – Build no matter if the Penguin hit you or not.
  • Take a deep breath. Recovery is a process, not a button

How about sites you monitor? What are you seeing?
Share your insights with me here
The best contribution wins

Expect more updates in the next hours and days.

Keep coming back here

Christoph C. Cemper


As with previous Penguin Case Studies, we are working hard on cracking the Penguin algo in order to educate our users and community about techniques for your SEO and Link Building strategies.

> > > Sign Up ASAP to receive notice about our Penguin Case Studies

We will research the Penguin 3.0 update in multiple case-studies and analysis workshops as part of our Certified LinkResearchTools training and certifications in the coming days and weeks.

Download this Free 104 pages eBook!
3 Years of Google Penguin Updates. Contributions from 29 SEO experts


Google Penguin Update History

This will be the sixth Penguin update by Google. Here is a history with our Case Studies for respective updates.

Read other Google Penguin Penalty Case Studies

Penguin 3.0 – last minute recovery
3 Day Link Audit: 187% visibility increase

3 Great Google Penalty Recovery Stories
The key to Google Recovery

Double Manual Google Penalty Recovery + 302 Redirects Hurt Site
302 Not Passing Page Rank? But they DID harm this site…

How to Lift a Manual Spam Action within 3 Days
Small SEO Mistakes Cause Severe Penalty

Bad Subdomains and Paid Links Penalize William Hill Bet Big Stakes on Spammy SEO…and Lost

Referring Domain Spam and Bad Links Finally Caught Up
Did a Mystery Google Penalty Pop

Google Penalty for Payday Loans Niche is a Payday Loan site “Stuck with a manual penalty”

How lost 39% search visibility over night due to Google Penalty
Sharp drop for and other brands – German link network crack down analysis

Combating Google’s Penguin Algorithm Penalty
162 Questions You Need to Know About Risky Links to Disavow

How Halifax Bank, one of the largest retail banks in the UK, has been hit hard with a Google Penalty and lost 20% of its SEO visibility overnight
Halifax Bank: Big Brands not Immune to Google SEO Penalty – a Deep Dive [full +250% edition]

How’s recieved a Google Penalty and lost 25% in SEO visibility A deep-dive into Unnatural Travel Link Schemes

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Hire one of our 29 Certified LRT Professionals, Certified LRT Xperts and Certified LRT Agencies to conduct your Penguin 3.0 link audit – TODAY.

Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond “social buzz”, to find content, videos and people that make an impact.

Christoph C. Cemper

Christoph C. Cemper

Christoph C. Cemper

Latest posts by Christoph C. Cemper


  1. Pierre August 15, 2015

    I keep wondering whats next from the big G

  2. Lenard Rusty August 12, 2015

    I feel that this penguin update will not resemble those of the past in that their footprint will be different. In the past the footprint looked more like a chi squared distribution, but this update will look more like a normal or skewed distribution with two tails (or alphas).

    It is painful to watch as big “G” slowly tears the band-aid off over a two week period. It is sure to impart extra pain on those that tried to recover and thought they had after the first announcement from JM.

    I am sure many good quality webmasters holding onto the hope of recovery will hang up their saddles after this one leaving Google results inundated with corporate funded cheap knock-off micro site funnels – with perfect bought and paid for “quality” anchor text distributions.

    Regards, Lenard.

  3. @blogdesign_guy February 26, 2015

    RT @nichepursuits: Google Penguin 3 Update – Full Analysis [FREE 41 page PDF] #seo #penguin3

    • Karl Marais March 25, 2015

      It’s my understanding that Penguin updates are now happening regularly, so lots of minor updates rather than an annual major update like we’ve seen in the past.

      This is good, because it means that any corrective actions taken by a ‘webmaster’ will show positive results a lot quicker.

  4. Patrick February 3, 2015

    when is the next Google Penguin Update?

  5. Silviu Udrea February 3, 2015

    Google Penguin started to roll out continuous updates

    Just keep calm and build links slowly :)

  6. @MediaWyse December 2, 2014

    RT @cemper: @MediaWyse #penguin #seo As you probably know there was a confirmatin from Google follow it all here

  7. @logisticinfotec November 10, 2014

    Google Penguin 3.0 Update

  8. @ArcReactions November 8, 2014

    Affected by Penguin 3? Does your SEO strategy need a redesigning? Maybe we can help!

  9. @ArcReactions November 7, 2014

    Affected by Penguin 3? Does your SEO strategy need a redesigning? Maybe we can help!…

  10. @O_Planas November 7, 2014

    Google Penguin 3.0 Update Release Date Confirmed October 17 2014 vía @lnkresearchtool

  11. @rgauvin27 November 6, 2014

    #googlepenguin update 3.0 – Beware of Spyware and Malware on your website!

  12. @lnkresearchtool November 5, 2014

    Keep in the loop with the latest Google #PenguinUpdate news here:

  13. employastar November 5, 2014

    Hi all, i am working as digital marketing executive since 9 months.Since 9 months i am working on backlinks mostly on directory submissions and social bookmarkings but still i am not getting traffic . any guidance is sincerely appreciated. Even i have done video submissions, image sharing , blog commneting , local listings and business listings. I don’t know how to go further

    • Nick Stein November 5, 2014

      Hi Employastar,

      Nick here from LinkResearchTools. My answer is that just from a what you have done you are actually creating a few unnatural links that would have been fine a few years ago but are outdated methods now. The suggestion would be to create unique and interesting content that people want to link to and share. On page and off page SEO have become more and more connected with each Penguin and Panda update so make sure you add value for your readers and link to content that is on topic and you want to be associated with. Also look at what your competitors in your niche are doing, if they are above you in the rankings then they are doing it right. If you have any further questions, please just ask.

    • Imran November 6, 2014

      Hi Employastar,

      There are two major ways of driving traffic to your site that I suggest: 1) Setting up Google News for your website so your content is exposed to a global audience each and every day 2) Bring in a social media manager or familiarise yourself with the practice in order to start using these more meaningfully. Different social media channels have different ways to go about promoting your content, including varying tones of voice, optimum times of day to post and importantly, audiences.

      The third thing to remember is that its not about the quantity of your links but the quality, and you should be conducting regular site audits to determine whether the back links to your site are from websites which have high ranking and authority, or come from spammy sites that are not relevant to your indutry.

      I actually wrote an in-depth guide about how to build quality links to your website and drive traffic the organic way this year:

      If you need any more help or have any queries, feel free to contact me at

  14. @LupeCuadra November 5, 2014

    RT @cemper: As confirmed by @rustybrick yesterday the Penguin is still rolling out.

  15. @LinkDetox November 4, 2014

    For the most up to date information on the Google #PenguinUpdate visit our website:

  16. @seomarketxperts October 30, 2014

    Google Penguin 3.0 Launched on October 17
    HOT NEWS: The Google Penguin 3.0 Update launched late October 17…

  17. @alimtasnim October 29, 2014

    Google Penguin 3.0 Update Confirmed for October 17 2014

  18. @huibun1983 October 29, 2014

    Did you any harm, fellows exporting merchants?

  19. @kingdoom330 October 27, 2014

    Google Penguin 3.0 Update Confirmed for October 17 2014

  20. Sukhen Tanchangya October 27, 2014

    Penguin 3.0 affected much more websites and blogs, it’s how and what i cannot explain.

  21. @LinkDetox October 24, 2014

    Is this the never ending #PenguinUpdate? Keep in the loop here: #SEO #Penguin3

  22. @lnkresearchtool October 24, 2014

    Keep up to date with the #PenguinUpdate here #SEO #rhyming #Penguin3

  23. @cemper October 24, 2014

    All the latest news about the Google #PenguinUpdate can be found here:

  24. @LinkDetox October 24, 2014

    All the information that you need to know on the #PenguinUpdate can be found here: #InTheLoop #SEO #Penguin3

  25. @lnkresearchtool October 23, 2014

    Find out all the latest information about the #PenguinUpdate here: #StillRollingOut

  26. @cemper October 23, 2014

    Find out all the latest information about the #PenguinUpdate here: #StillRollingOut

  27. @inidiaz October 23, 2014

    Google Penguin 3.0 Launched on October 17 #seo #google #Penguin3 #penguinupdate

  28. @alfredohdezdiaz October 22, 2014

    Google #Penguin3.0 Update Release Date Confirmed October 17 2014. #SEO vía @lnkresearchtool

  29. @RiteshPatelSEO October 22, 2014

    Has Google Penguin 3.0 Launched?

  30. Darryl Coombes October 21, 2014

    We have noticed a lot of increased rankings for clients that we used LRT Detox to disavow up to 95% of their backlinks due to link SPAMMING in the past since the penguin 3.0 update.

    • Nicholas Stein October 22, 2014

      Hi Darryl,

      Would you be interested in writing a success story on behalf of some of your clients?
      If yes please contact us

      All the best,


  31. @lnkresearchtool October 21, 2014

    Read all about our findings about the #PenguinUpdate here #SEO #Penguin3

  32. @Serps_Invaders October 21, 2014

    RT @sowebdesigner: Suffered from Google Penguin 3.0 Update Oct 2014? I recommend @lnkresearchtool Use the Disavow to…

  33. @oworthington October 21, 2014

    Google Penguin 3.0 Update Confirmed #SEO #search #penguin3 #penguin

  34. @GamblingAffPro October 21, 2014

    #Google’s sixth update to #Penguin hit over the weekend. How did your #SEO efforts fare?

  35. @ckilgs October 21, 2014

    Solid #penguinupdate information / chain of events / findings via @lnkresearchtool

  36. Marc Kenigsberg October 20, 2014

    Thanks Christoph and the LRT team. I had a site badly affected and I have been using DTOX and the methodology to clean it up.
    Site was knocked out of top 100 where it had been page 1. Then 3 days ago site is back on page 1 or 2 for most of my terms.
    Thanks for an amazing product!

    • Nicholas Stein October 22, 2014

      Hi Marc,

      Would you be interested in writing a success story about your journey to recovery?
      If yes please contact us

      All the best,


  37. @cemper_at October 20, 2014

    Find out what we are thinking abut the #PenguinUpdate post #Penguin3

  38. @HostingVirtuale October 20, 2014

    Google Penguin 3.0 Update Release Date Confirmed October 17 2014 via @lnkresearchtool

  39. @MADLVF October 20, 2014

    Has Google Penguin 3.0 Launched?

  40. @JimWatson9 October 20, 2014

    Google Penguin 3.0 Update Release Date Confirmed October 17 2014 via @lnkresearchtool

  41. Norbert October 19, 2014

    Yesterday an 09:00 pm 150 position comes up from pos 100 to Top 20 again. It is already there :-)

    • Christoph C. Cemper October 20, 2014

      Hey Norbert – care to share more details for our research? If yes please send it to out helpdesk or let us know here.


      • Norbert October 25, 2014

        Hi Chris,

        Searchmetrics increase 81% this week.

        Look at this, maybe it is interessted.

        I disavoved 450 Domains with LinkDetox last December

        • Nicholas Stein October 28, 2014

          Hi Norbert,

          I think that looks like a great Success Story would you please email us so we could maybe write a success story with you.



  42. @IAmShailendra7 October 19, 2014

    Has Google Penguin 3.0 Launched on Oct 17? via @lnkresearchtool

  43. @lnkresearchtool October 18, 2014

    We have received Tweets, PMs, Mails, Pings and so forth about Penguin 3.0 recoveries from Australia, UK, France,…

  44. @SmFryMaps October 17, 2014

    Already HAPPENED ……. #GETIT Google Penguin 3.0 launches any day. Are you ready? via @lnkresearchtool

  45. @HostingVirtuale October 11, 2014

    #Google #Penguin 3.0 launches any day. Are you ready? via @lnkresearchtool

  46. @lnkresearchtool October 10, 2014

    Is it Penguin Friday? There is nothing to be scared about if you have cleaned up your backlinks, if not run a…

  47. bary July 12, 2014

    Thanks for this post.

    Is there a way to know if a site is affected by Penguin Update.


  48. @webdesign24 June 22, 2014

    Google Penguin 3.0 launches any day. Are you ready? via @cemper

  49. Vella Di June 12, 2014

    Yes, I’m ready for Penguin 3.0 Update!!!!

  50. Asad Hanif June 4, 2014

    Yes i am ready for penguin 3.0 update 😀

  51. @4evergreenmedia May 24, 2014

    Google Penguin 3.0 launches any day. Are you ready? via @cemper

  52. shae May 23, 2014

    It’s you’re NOT your – see: “If your not doing your Link Risk Management today, we suggest you get a…”

  53. Miguel Araujo May 23, 2014

    I try to be ready for this new update, now panda 4.0 is runing

  54. @molecaster May 22, 2014

    Penguin 3.0 is Coming Soon. Will Your Site Survive?

  55. @MOrri_BDM May 21, 2014

    Continua la neteja de Google contra les males pràctiques en SEO |Google Penguin 3.0 launches any day. Prepare for it!

  56. @karengrainger May 21, 2014

    Google Penguin 3.0 launches any day. Prepare for it! via @cemper

  57. @lnkresearchtool May 19, 2014

    Are you prepared for Penguin 3.0?

    We highly recommend cleanup your backlink profile today
    and also use Link…

  58. @lnkresearchtool May 10, 2014

    Penguin 3.0 is Coming Soon. Will Your Site Survive?

  59. @LinkDetox May 10, 2014

    Penguin 3.0 is Coming Soon. Will Your Site Survive?

  60. @lnkresearchtool May 10, 2014

    Penguin 3.0 is Coming Soon. Will Your Site Survive?

  61. @patjem May 10, 2014

    RT @cemper: Penguin 3.0 is Coming Soon. Will Your Site Survive?

  62. @towermarketing April 30, 2014

    #Penguin 3.0 is Coming Soon. Will Your Site Survive? Read: via @lnkresearchtool.

  63. @kellyperkins87 April 29, 2014

    Get ready for the next #Google #Penguin Update! via @cemper

  64. @Dhananjayasahoo April 29, 2014

    Get ready for the next Google Penguin Update! by @cemper

  65. N I Singh April 28, 2014

    Thanks for foretelling about Penguin. I will be happy if you could tell me that Penguin updates can hurt affiliate sites.

  66. @cemper April 28, 2014

    @SteveOllington and of course this :) and

  67. @CharanjeetSEO April 28, 2014

    panguin update 3.0 coming soon

  68. Rayan Don April 28, 2014

    It will be a great tragedy if my website get penalty for the links created by me for hard work.

  69. @tomyches April 28, 2014

    Get ready for the next Google Penguin Update! vía @cemper

  70. @labisse April 27, 2014

    RT @SimonWebDesign: Google Penguin Update is coming for your interwebs! @cemper

  71. @bonusreward April 26, 2014

    Get ready for the next Google Penguin Update! via @cemper

  72. @CALA_1111 April 26, 2014

    RT @SimonWebDesign: Google Penguin Update is coming for your interwebs! @cemper

  73. Łukasz April 26, 2014

    As i told to Bartosz Goralewicz a month ago, the Penguin 3.0 relase date will be 23 may 2014 so prepare are in progress 😉

    Thanks Christopher for LRT 😉

  74. @vittoriseocopy April 26, 2014

    Get ready for the next #Google #Penguin Update! via @cemper
    #seo #penalty Prepariamoci…

  75. abu maram April 26, 2014

    oh thanks
    bu my site drop in google befor 4mont

  76. @getmeontop April 25, 2014

    #SEO Alert!
    #Penguin 3.0 is Coming Soon. Will Your #Site Survive? via @getmeontop

  77. @seonational April 25, 2014

    Get ready for the next Google Penguin Update! –

  78. @LGoergey April 25, 2014

    Get ready for the next Google Penguin Update! via @cemper


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