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DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation


DTOXRISK Link Audit Priorities

Recover – Protect – Build with the new Link Detox Genesis® 1.1 Update

A lot has happened in the last days in our core Link Detox® product.

We launched a refreshed interface and NoFollow analysis modes in Link Detox, clarified the difference between Link Detox Risk (DTOXRISK™) for a link and the domain-wide Link Detox Risk (Domain DTOXRISK™), and introduced the new recommended link audit priorities. In addition, we pushed out an algo update with Link Detox Genesis 1.1 to help you prepare for the upcoming Google Penguin update.

Recover from your penalties, protect from future penalties, and build new strong links.

New NoFollow Evaluation Mode

There are two “SEO schools” or beliefs regarding the evaluation of NoFollow links.

  1. NoFollow links are not “followed” and therefore don’t carry any risk or value at all
  2. NoFollow links might technically not pass page rank. However, other aspects can transfer, like trust or indicators for link spam. Therefore, Google may issue penalties if nofollow is overdone.

The impact of NOFOLLOW links on search engine rankings and penalties is open for debate.

Google published that such links would be completely ignored.

Google generally tries to identify spamming intents. Therefore, under certain circumstances, we believe that NOFOLLOW links can still be harmful to search engine rankings and result in manual penalties.

We regularly hear from clients that their penalty was only lifted after they investigated and removed large quantities of NOFOLLOW links. From this, we conclude that in certain cases Google tries to identify intents of spamming even if NOFOLLOW links are used.

As a data analysis Software Company, it is our goal to give all our users the options to perform their data analysis the way they believe is correct.

Therefore, we now give you two explicit possibilities to run our software:

  1. Ignoring NOFOLLOW links – which will mean assigning a zero DTOXRISK™ score to all NOFOLLOW links in our software.
  2. Activating the NOFOLLOW evaluation – which will result in calculation of DTOXRISK™ score for NOFOLLOW links – albeit with a different risk scoring in the algorithms of Link Detox than for FOLLOW links.

The results of Method 2 (“Evaluate NOFOLLOW”) are alternative evaluations of DTOXRISK™ for all links, including NOFOLLOW links, based on the assumption that NOFOLLOW links should also be evaluated with a different calculation of risk scores.

Please note: We always make NOFOLLOW links look perfectly OK to you in the first mode. Furthermore, we also annotate the mode used in both your report header and the Domain DTOXRISK chart.

NoFollow Mode

NoFollow Mode Tacho

Make sure you checkout the new functionality


In the past we referred to the Link Detox Risk score and the average Link Detox Risk score. The latter really wasn’t an “average” in mathematical sense. Therefore, it’s time to clarify that the Domain-wide Link Detox Risk is the overall risk for your entire link profile.  The Domain DTOXRISK score gives you quick analysis to inform you if your site is in danger of tripping a penalty or algo filter.

Summary explanation:

  • Link Detox Risk score for a single link is DTOXRISK™
    • A numeric result of our software calculations. This numeric result is sometimes labeled with verbal interpretations, such as high DTOXRISK™ or average DTOXRISK™
    • more about DTOXRISK here
  • Link Detox Risk scoring for the full (sub-)domain is Domain DTOXRISK™

High Dtox Risk

We believe this makes working with Link Detox even more convenient, and a few days after launch, we already received a raving review from a user.

Make sure you checkout the new functionality

Recommended Link Audit Priorities

In addition to the calculation of the DTOXRISK™ score to estimate the link’s risk, we recommend a link audit priority to you. This helps you understand which links we deem more important to review before others.

However, we always recommend reviewing all links, and it is ultimately your decision to remove a link or disavow it. If you agree with our opinion and the link risk estimation expressed in our calculated DTOXRISK™ score, you should disavow as quickly as possible, and then try to get those links removed.

Currently we have 5 levels of link audit priorities that help you prioritize your link audit:

  • High Link Audit Priority
  • Medium Link Audit Priority
  • Low Link Audit Priority
  • Disavowed Link
  • Ignored

You can read more about our link audit prio recommendations on our FAQ page and in the application of course.

Link Audit Priority

Link Audit Priority table

Make sure you checkout the new functionality

Link Detox Genesis® 1.1

As announced briefly on twitter, we also pushed out an algo update with Link Detox Genesis 1.1 to help you

  • recover from your past penalties
  • protect from future penalties
  • build new strong and good links

This update includes some algo tweaks and a data refresh. Link Detox Genesis is a data-driven self-learning algorithm. Therefore, this was a major push and we figured an announcement made sense.

We hope this helps you further in your efforts to recover and cleanup bad links as well as prepare for the upcoming Google Penguin update.

You need to re-run your Link Detox reports, according our recommended best practices to use the new Link Detox Genesis 1.1 update.

Make sure you checkout the new functionality

Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond “social buzz”, to find content, videos and people that make an impact.

Christoph C. Cemper

Christoph C. Cemper

Christoph C. Cemper

Latest posts by Christoph C. Cemper


  1. @lnkresearchtool July 15, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation –

  2. @lnkresearchtool July 14, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation –

  3. @LinkDetox July 14, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation –

  4. @cemper July 14, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation –

  5. @seonational July 8, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow …

  6. @giamille July 7, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation via @cemper

  7. Miguel Araujo July 7, 2014

    Very Nice feature, i do not have credit now, you have some discount?

  8. Irving Weiss July 7, 2014

    This is an awesome feature and places a lot of clarity on the impact of the links that really matter most. Perhaps a future release would feature a capability to toggle between your score with and without the nofollow links.

    • Christoph C. Cemper July 7, 2014

      in fact you can already do this (without extra cost) when re-processing the DTOX report :)
      Best, Christoph

  9. Rick Lomas July 7, 2014

    I’m running all Link Detoxes with NoFollow evaluated = yes, because that is what I believe (at the moment). Will there be an option in the future to set this as default in the ‘settings’ section?

  10. @lnkresearchtool July 7, 2014

    DTOXRISK™ – Link Audit Priorities and Nofollow Evaluation


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