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Third-party toxic links incur Penguin’s wrath: analysis

Since May 2013,’s search traffic has plummeted. Though the site and its backlinks look fake, they’re a real business. But looking generic is the least of their worries. Rick Lomas takes us through a deep dive of their site, and why their traffic was gutted by Penguin 2.0 and 2.1.

Read More Part II – The Penguin Double Dip?

Last year, we profiled as a Penguin 2.0 victim. In this case study, we analyze why has been hit with another Google visibility drop at the end of January 2014. This involves comparing February 2014 data with the original deep dive from May 2013 to diagnose what has (or hasn’t) changed.

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Sharp drop for and other brands – German link network crack down analysis

Matt Cutts of Google tweeted about action against a German agency link network. At the same time, HugoBoss experiences a 39% drop in Google visibility. This deep dive analyzes the website We look for possible reasons for that sharp visibility drop and try to find the mentioned link network.

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Tarifcheck24: Insurance Comparison crashed by Google Penguin

Big Insurance and Bank sites are not immune to Google’s webspam campaign against SEO and unnatural links. is an online portal for comparing insurances, bank accounts, credit cards, mobile phone contracts and so on. Certified LRT Professional, Mario Schwertfeger analyzes this Penguin penalty.

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Halifax Bank: Big Brands not Immune to Google SEO Penalty – a Deep Dive [full +250% edition]

Halifax Bank is the most recent popular brand dropping with a harsh Google Penalty showing that big brands are not immune for Spam penalties anymore. This is the full +250% deep dive into their risky link tactics.

Read More FULL deep-dive into Unnatural Travel Link Schemes [update +250%]

Expedia has been hit hard with a Penalty and lost 25% of its visibility. Even a Negative-SEO attach was suspected. This deep dive by Bartosz Góralewicz looks into the backlink profile of Expedia and reveals tactics they got away with for quite a while. Bartosz walks you through the reasons Expedia experienced such a traffic drop

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How to Avoid a Link Building Scam and Penguin 2.1 Penalty

Our 4th Penguin 2.1 case study. This SEO link audit looks into one of India’s top SEO and Online Marketing Services companies –, which appears to be providing spammy SEO strategies to its own clients. Certified LRT Professional, Guntram Bechtold, shows you how to avoid a Penguin penalty.

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Rap Genius "taken off the internet"

This is a quick dive into what Rap Genius and their competitors did, in addition to sending out that specific email. There’s a lot more going on in the lyric site SERPS. However, I tend to agree with them that they are cleaner and more natural than many of their competitors in the niche.

Read More – SEO Backlink Case Study about Penguin 2.1 Victim – SEO Backlink Case Study about Penguin 2.1 Victim

Our 3rd Penguin 2.1 case study and link audit. This case study will look into one of UK’s leading hosting provider’s –, which was hit hard by panda in 2012 and then hit again by Penguin in 2013. Certified LRT Xpert, Derek Devlin, shows you how to reduce the Link Detox Risk by disavowing Toxic Links.

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