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Link Profiling the top results for "Cheap Flights" (Part 2 online now)

SEO & Link Analysis for “Cheap Flights”

This is the start of a series of case studies where we show you EXACTLY how we can use the power of the LinkResearchTools to do competitive analysis, hunt down great links and reveal what the top ranking sites have done to get number one, two or three.

Part 1 – Domain Authority profile and more…

This first video compares the #1 CheapFlights.com, the #3 CheapoAir.com and #55 BMIBABY.com in a brief overview for their back link profiles with a special focus on the question of trusted back links, anchor text distribution and (possibly) under optimization with one of them.


Part 2 – finding high profile links

This second video compares the CheapFlights.com and CheapoAir.com again and introduces the SEO metrics KWpage and KWdomain to classify the back link profile by the number of keywords the link page or link domain ranks for.

“Cheap Flights” – Part 3

Part 3 of this series analyzes effects of retweets and LIKEs on SEO rankings The video can be found here.

Q&A for the SEO videos

Why are the link counts smaller than … : explains how the link sources are aggregated and filtered. The two possible reasons 1) sitewide filter and 2) missing API keys is explained.

Christoph C. Cemper
Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond "social buzz", to find content, videos and people that make an impact.
Christoph C. Cemper
Christoph C. Cemper




  1. emiel on December 13, 2010 at 11:54 am

    turn of click sounds in the next video :)

  2. Nick on December 13, 2010 at 1:34 pm

    The voucher code, 88DACF, shown at the end of the video does not work and is shown as expired on the order form.

    The video provides a great real world introduction to how LinkResearchTools can be used for link profiling, clearly demonstrating the quality of Back link data that can be produced.

    Looking forward to part 2…

    • admin on December 14, 2010 at 11:54 pm

      thanks for your feedback!

      Indeed that coupon was setup wrong, it should work now.


  3. SEO Manchester on December 13, 2010 at 7:33 pm

    Hi Christoph

    I really enjoyed watching video part 1 of your ‘Cheap Flights’ case study.

    I’m looking forward to the remaining video/s on how your tools can be used to research competitors links before I try them out.



  4. Alex on December 14, 2010 at 2:46 am

    Hi Christoph,

    Great video. Can you explain why the backlinks to the domain figure is so low for each of the sites you analysed? Or another way to ask the same question is why other tools (yahoo site explorer and majestic seo) report much higher figures even when looking at links going only to the root domain.

    By the way – it would be a nice feature to be able to compare the charts more easily, rather than clicking from one to the other. Just an idea!


    • admin on December 15, 2010 at 12:01 am

      Hi Alex,

      1) the number of backlinks to the domain is reduced because we filter “sitewide links”, i.e. if there’s a site linking in the navbar from all pages, by default we only look at 5 of them

      2) your feature requests / suggestion will be very welcome in our feedback forum feedback.cemper.com/forums/36476

      Best, Christoph

  5. Dr. SEO Haley on December 14, 2010 at 3:53 pm

    It would have been easier to understand with an explannation of the significance of Moz Domain Authority.

  6. Alex on December 19, 2010 at 2:15 am

    Ah sitewide links! OK I understand now. Thank you for answering.

  7. Christoph on December 20, 2010 at 1:04 am

    Ok, part 2 is online now. Enjoy!

  8. Chris on December 20, 2010 at 6:39 am

    Great videos. Love that you are doing these. Just wondering on this, what is more important, domain authority or page authority? I assume you would rather have a link on a DA 75, PA 70 than a DA95, PA50? Also, do the number of links on a page play a factor or is it more important that you are on that page and the number of links irrelevant?


    • leap on December 20, 2010 at 1:15 pm

      Hi Chris!

      This question is very similar to the typical “How many percent of X”, “Which metric is the most important one”, etc…
      The goal is not to find “the golden” metric, as that doesn’t exist but to try to match the competition and only be A LITTLE bit better.

      For your question, it depends on how many strong page authorities (that are on theme) the competitor has.
      But in fact BOTH links would be the best solution anyways.

      The number of links on a page used to play a factor, but for most situations you can ignore it unless it’s a reasonable number
      and doesn’t look spammy. For detail analysis (and filtering of junk pages with 500+ links etc) we do have the onpage analysis package.
      Beware tough of “link directory” style link list as they are built by a lot of easter/asian offshore seo companies still in 2011!

      Best, Christoph

  9. Chris on December 20, 2010 at 4:48 pm

    Thank you! So glad I found your service. I have to admit I fell asleep at the wheel and am still back in 2002 when it comes to SEO and PR and # of links were what mattered. Trying to re-do brainwash myself here to the new metrics.

    Very much appreciated, and happy holidays to you and your family! And to all for that matter!


  10. SEO Consultants on February 14, 2012 at 6:57 pm

    I think this post has pretty much helped me make my mind. I need to become a subscriber!

  11. wolkendampfer on June 10, 2012 at 6:03 pm

    Impressed. Will check your free course etc.

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