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Google Penguin #3 Update – The Return of the Penguin


UPDATE: May 19, 2014 This is not the post about the Google Penguin 3.0 update but about the original third Penguin update which was later re-labelled in it’s name by Google.

Click here for the most recent info on Google Penguin 3.0.

UPDATE: May 23, 2013
We have a full deep dive analysis of the first Penguin 2.0 (AKA Penguin 4) victim here.

Google Penguin 3.0 launched

Don’t forget to signup for our notification list to get informed on other Case Studies on Google Penguin updates.

First detailed data-driven analysis of the Penguin 1.1 (3rd) Update

After 2 weeks of intensive work, data crunching, and analysis, we bring you our most comprehensive report on a Google update EVER.

We’re also running an exclusive Q&A conference call that you can join for free here.

Download the 42 page report for free.

LinkResearchTools Penguin 1.1 Case Study

My team and I spent countless hours to compile and analyze data using the many Link Research Tools data points to look at what changed. And I tell you it was not an easy game. In fact at the beginning it all looked confusing, but with more analysis on indexation, TitleRank™, domain age, and splitting out the test groups with many more SEO metrics, the picture got clearer.

Enjoy our latest report!
Christoph C. Cemper

PS: If you like this, make sure you sign-up to the notification list. We are crunching the effects on UK, Germany, and many countries as you read this!

You can download the full 42 page report with all the details here for a tweet

Pay With a Tweet

Note: Please don’t click on the GoogleAd on the paywithatweet page! There’s a huge GoogleAd on the right, and it has a huge green DOWNLOAD button ad for some commercial PDF reader. This ad has nothing to do with our software and/or services. You have to sign in with your twitter or facebook on the left to actually pay with a tweet and then get to the download.

We compiled a list of 100 domains that were directly affected by the Penguin 3 update: 50 Winners vs. 50 Losers. We analyzed both groups to find out exactly what happened.

You can get answers to the following questions (and more!)

  • Is this all just a conspiracy to sell Google Adwords?
  • Are footer links a cause of a Penguin penalty?
  • Does the age of my domain play a role in this update?
  • How important is link velocity (AKA link growth)?
  • What about the number of linking root domains (domain popularity)?
  • Does the number of indexed pages of a site decide between winners and losers?
  • Are site-wide links a factor in the Google Penguin 3 update?
  • Does the hosting country of my site matter?
  • Does it matter from which country my links come from?
  • Do social shares help boost rankings?
  • How can TitleRank be used in the post-penguin era? and what does it tell?
  • What does Power*Trust have to do with it?
  • How does Google look at the Deep Link Ratio site?
  • Are big sites with a lot of rankings in favor over small ones with only a few?
  • How does Alexa as a traffic indicator matter in the Penguin 3 update?

Click here to tweet and download

Google has been telling us that Penguin targets webspam and it will reward high-quality site. How can we measure “high-quality”?

Penguin 3 Update Infographic

You can download the full 42 page report with all the details here for a tweet

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Click here to tweet and download

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What do you think?


Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009.

Christoph C. Cemper

Christoph C. Cemper

Christoph C. Cemper

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  1. Christoph December 19, 2012

    Hi all

    we just launched a new research for two countries UK vs. DE and got confirmed that Google applies different measures per country.

    Best, Christoph

  2. Christian November 6, 2012

    Great report!

    Do you see any changes for Germany so far? Or do you have any insights about the Penguin 3 update in Germany?

    • roberts November 7, 2012

      Hello Christian,

      thanks for the feedback.

      We will soon publish details on the Penguin 3 update in Germany.

  3. DRK October 26, 2012

    Guess I can’t read it since I refuse to use twitter and facebook.

  4. Maxim October 24, 2012

    Very great Report, thank you so much Christoph!

    Its very interessting to see, that Googles valuation trend is maybe changing form the Anchortexts to the Quality of the Linking Domain. Sure anyone would have to run this Analysis on the own niche and maybe the competitive environments in some niches would show othertrends, but i think the global trend is going to more quality in linksources.

    Again big thanks!

    Greets Maxim

    • Christoph October 24, 2012

      Thanks for the feedback Maxim. Glad you appreciate our hard work.

      I agree you HAVE to analyze your own niche, because we only found meaningful results after we split up the test groups as well.


  5. neetzel October 24, 2012

    thank you a lot, best report so far!

    • Christoph October 24, 2012

      Thanks! it is also the report that took the most time, due to the complexity of the update. we spent ~200 hours analyzing this, including all the times where we went wrong and discarded the results.

  6. Tim October 23, 2012

    Is this type report available for the first Penguin release? That’s the one that hit my site hard.

  7. Brett T. Smith October 23, 2012

    Great report Christoph! There is so much “noise” being posted about Penguin that it’s refreshing to find actual test data versus an opinion.

    Take Care,

    • Christoph October 23, 2012

      Thanks Brett!

  8. Neville October 23, 2012

    I’ve paid with a tweet, hit download and I get a toolbar I don’t want but no PDF! How do I get the 42 page report PDF?

    • roberts October 23, 2012

      Hi Neville. I’ve sent you a pm. Please check your mails. Thank you.

  9. Roger Marlow October 23, 2012

    I was hit fairly hard and have no spam unfortunately in my field of sales pr5 and above links are few and far between any suggestions… Roger


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