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Backlink Profiler
Get a list of Backlinks to one domain or specific website of your choice, evaluate those links and find out what the Anchortext of each link is.
Overview
The Backlink Profiler (BLP, formerly BATT) finds back links from different data sources and tells you all kinds of information about them. We double-check all those links to see if they still exist. The information we give you ranges from the link status (follow, nofollow, offline, etc.) to different page and domain SEO metrics, like our own CEMPER Juice™ indicator to the number of backlinks from .edu-domains, domain registration info or SEO metrics from partners like SEMRush, SEOmoz and Majestic.
Obviously, the famous CEMPER Juice Indicator, Google factors like page rank and the other oudated stuff. A Link Source by country and city. SEOmoz rank and authority and the SEMrush parameters that I like a lot. A little bit more on that a bit later.
But let’s first click the basic social worlds, which would be Facebook likes and retweets, which get more and more important in Google now. So let’s start. So here’s our Backlink Profiler report. This report shows you 2,700 backlinks from 2,100 domains. And shows you 22 different SEO metrics for those, as I’ve told you before. And the first and interesting thing to look at are the link profile charts that we see here. So for instance, 1,283 backlinks are travel-related backlinks, which is pretty good.
And obviously, the site CheapOair ranks pretty well for travel-related topics. There are 270 blogs and personal pages, 150 for business and economy, and 100 from the news and media. So that looks quite OK for a travel site. Spot recreation makes some sense as well. And if you switch these tabs here, you can see that we do have the Facebook likes for all the backlinks. So for instance, 470 pages are liked at least once, up to 10. And there are even three links of pages that are liked 1,000 or more.
Same goes for the retweets. 148 pages that link to cheapoair.com are between 11 and 100 times tweeted out. And that’s quite good. You know, the number of tweets a link gets strengthen it. So the Digg metric is not so popular these days anymore. Site type is quite interesting because we see that we’ve got 667 links from blogs. AC rank distribution looks quite natural. You know, if you compared that to a lot of different other sites, you might always see similar curves like that.
The Yahoo backlink count is a bit different. And obviously, 658 pages that are linking to CheapOair do not have a single backlink. And if you compare that to the competition, well, might look different there. And you could push some of those pages. mozRank, mozRank of the domain, the authority of the pages is quite good. 25 pages are an authority of 60 or more.
And the SEMrush parameters are my favorite because this tells you 557 pages are ranking from 1 to 10 key words. But over 2,000 of those pages do not rank for a single key word. Isn’t that interesting? In my thinking, those 2,000 links are the not important ones, OK? And by filtering the link profiles, this gets even better.
Let’s say CheapOair wants to rank for cheap flights. And we do a dynamic filtering here by the anchor text, we see that 144 of those backlinks do not rank for a single word. But 32 of them do rank for 1 to 10, and even more key words are for 12 other pages. There’s one page linking to them that has between 1,000 and 10,000 key words it ranks for. So that might be a really, really popular one.
Let’s say if we find a cheap ticket OK, we also got links on pages ranking well with cheap ticket. Now, what we could do here further is just restrict to the mentions. And let’s say CheapOair should be mentioned on the page. Right. A couple of them are. Six that I would say are really worth it, going after them. Let’s see. And now also, let’s say 16 of them are likely Google, so I would go and look at these pages.
But first, I’d go after them and try to make that mention a real link. And I’ll show you in a second how that works. But first, let’s look at the anchor text distribution. You see airline tickets is pretty popular. CheapOair, cheap flights is very popular. And there are a lot of mentions in here. You see this chart? These are links that you could convert to real links.
What about the link status? 81 mentions. Couple no follows. A lot of links were not found anymore. That could be part of the natural process bot. It’s worth looking into. US city popularity. Quite interesting. 179 from Mountain View. 500 from outside the US, so let’s look at those.
OK, we’ve got Canada, we’ve got Great Britain, a lot of links without a country, and some others. If you want to drill down, of course, you can go to the data grid and look at all the nitty gritty details in here and even export that as an Excel sheet and dig deeper. All right. Here we go. You can pinpoint every single link in there. Two from Korea. All right.
So if we move on, we can also look at the backlink distribution by Class C networks. And that doesn’t look too bad. I mean not too over optimize because most of them are in single Class C’s, except these here, and I would guess that they from their own site.
So let’s look at these numbers in the table. We wanted to see mentioned links, and we wanted to see links that it’s worth going after. So let’s really restrict to those that link on a page that ranks for 50 keywords. sailingeuropecharter.com. SailingEurope Charter does mention CheapOair, but it does not link to them. Interesting.
So I would say, let’s try and make them link to us now because they already mentioned us somewhere here on the page. Do we have another example? Let’s see. OK, there’s a couple more linking to us. And this one here, Camiare and Dubina look pretty good. Come on, there are 5,700 links going to dubina.com, which is a search engine portal in Puerto Rico. And they are mentioning CheapOair.
But as it looks like, this link is an affiliate link. Same one here. Well, why not contact these guys and get a direct link? They talk about CheapOair all over the place. Give them a better deal for referrals. OK?
So that’s a quick introduction about what you can do with the Backlink Profiler tool. And obviously, if you repeat this for your competitors and dig in a little bit deeper, then you get even more opportunities to build links from. You could also enable the To URL to actually find out where these links go to. And sometimes, they go to subpages. And you might tell them, OK, maybe move it from this page to that page, all right?
OK, this was the quick introduction to the Backlink Profiler, and I’ll see you soon. Bye bye.
Besides crawling this data, we also help you analyzing it. For that we created our Link Profiles and several pre-defined queries to our data table. We also believe in openness and know that you probably know ways how to analyze the report data we didn’t think about, which is why you can always download every report as a CSV file, even after your subscription has expired!
A Visual Guide to the BLP
Come and see what the BLP can do for you
We took a celebrity website as an example and show you some of the results in the following.
Check what kind of sites your back links are
As well as the other reports, the BLP (formerly BATT) provides you with a bar chart to analyze the results. But each report has to be viewed in its very own perspective. Taking the charts for the BLP, you can e.g. assess the results respectively the back links according to their types, e.g. a back link from a web directory has a completely different worth than a back link from a news site.
See what anchor texts are used
Go into more detail and check the back links for important characteristics such as what anchor texts are used. As usual, you can save every single part of the detail as a CSV file.
The details table provides you with all there is to know at once
As usual, the details table is where the rest of all your wishes will be fullfilled. Either use it to look at all the data at once or sort and filter to find each single part of information you are looking for.
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