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Learn from a Deep Dive into a Penguin 2.0 Victim’s Spam Penalty

108 Comments

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Google Penguin 3.0 launched

Deep Dive into a Penguin 2.0 Victim: HOME24.DE

Penguin 2.0 - I'm BACK

So the Google Penguin 2.0 update launched on May 22 finally, long waited for.

Some people mentioned it wasn’t as harsh as they expected or hoped for; other’s lost more than half of their traffic
overnight.  Those spammy sites that still stick around are topic of another case study I’m already working on.

Today we’re looking at a definitive loser of the Penguin 2.0 update – HOME24.DE

This is a German site selling furniture and much more and Sistrix was quick to calculate their loss today of -59% for the visibility index.

Since HOME24 this is a major brand, also engaging in TV advertising it’s worth looking into it in more detail, and try to learn what went wrong, and what they could improve or could have improved.

Don’t feel turned off because it’s a German site. In fact it doesn’t matter which language it’s in. As long as you remember that “Möbel” or “Moebel” stands for “Furniture” you’ll be fine.

 

Here’s what we will learn

Not such a surprise?

It’s not a surprise actually; something has been cooking for months.

Here is a screenshot from Sistrix’ (not yet updated) chart, showing a decline since February.

Penguin 2.0 Penalty

Looking at SearchMetrics we see that their traffic declined since February, including the Penguin 2.0 drop. And you can tell, that this drop was MASSIVE!

 

 

massive-drop-home24.de

Did they receive an Unnatural Link Warning?

Something we cannot answer here, but suspect, is – did they receive an Unnatural Link Warning in February?

It looks like that month was the month when their rankings started to drop.

Quick Domain Compare – how do they match up?

A first quick look at the affected Home24.DE domain and some of their competitors

www.baur.de

www.ladenzeile.de

www.ikea.com

www.heine.de

in the furniture niche (specific to Germany) using our QDC tool goes like this

Penguin 2.0 Penalty

And a couple seconds later we get the
result

Penguin 2.0 Penalty

Looks like too much POWER – Cemper Power™ to be precise

The first thing that strikes me is that the Cemper Power™ value is WAY higher than the Cemper Trust™ bar for HOME24.DE,
while their competitors are somewhat more balanced.

Now don’t get distracted by IKEA, which is the winner here, but it’s also I-K-E-A. A global brand, also very popular in Germany. They are a lot stronger than the others, but that should not concern us here. It’s merely to understand quickly what a natural pattern could look like.

If you read up on what Cemper Power*Trust is actually here you will notice the popular matrix here

CEMPER Power*Trust™ links

And what this tells you – of course based on a single link, but also true for the overall link profile, that links that have a High Power, but Low Trust are risky. Risky links suck when Penguin comes around, and that’s why we introduced these very popular metrics last year right after Penguin.

Too many site-wide links?

Now looking at the Class-C Popularity, the number of different class-C networks that their links are hosted on and comparing them in ratio to the number of links to the domain another thing
strikes me.

Those hundred thousand-something links come from only 990 different Class-C network and 1.756 domains. That’s ~2 domains per Class-C on average and especially 121 links per domain on average. That’s not very natural. It appears others have similar high ratios, but it’s noteworth that a HUGE brand like IKEA has way different ratios.

So take note of this and let’s dive deeper.

By clicking on the tool icons below I can conveniently start other reports.

SEO Analysis Project Setup

But first we’ll setup those competitors to default for the whole project.

Organizing stuff in projects is important if you work in different markets and countries, just like many from the 87 countries we have clients in work into the US and UK they probably also work into their own country… so pick the project

Penguin 2.0 Penalty

And make sure all the settings for your country match up. After all you don’t want to look at your German site with UK settings or vice versa, especially when we fetch important data from SEMrush or other API integrations.

Penguin 2.0 Penalty

As you can see I added 10 total competitors in the German furniture niche, which will help me speed up future analysis in this project, because I don’t have to type them in over and over again.

Quickly Diving deeper into their links with QBL

Using our Quick Backlinks tool I just want to get a feeling for their links, so I click that small purple button to start a QBL for the whole domain.

Immediate questions I want to have answered

  •  How do their anchor texts distribute
  •  Do they have something that looks fishy at first glance
  •  Do they have sneaky redirects, i.e. from strong domains that I should dive deeper into

Actually looking at the profile now I realize that HOME24.DE is the rebranded set of shops from FP Commerce, and they used to have separate domains for lamps, gardening and basically every other niche, just like CSNSTORES (now Wayfair).

Apparently they merged all those domains into one using 301 redirects. and their link equity together into one domain.

Ohoh – that’s a lot of potential to maybe have spammy stuff done years ago hit you without realizing at first glance.

Hmm – penalties were said not to pass via 301 redirects in the past – did that change with Penguin 2.0? 301ing was used for a while to get rid of penalties, and it looks like if that change it would open up a whole new can of worms for negative SEO.

Big time.

Hard Money Anchor Texts?

Looking at those strongest 30000 links in the first QBL, I realize that there’s a really tough money anchor text “Möbel Online Kaufen” (means “Buy Furniture Online”) really very present, besides many links for their brand name.

Penguin 2.0 Penalty

 

This reminds me, that I thought about site-wide links before, and seriously, how likely is it that 470 different people link to you with the exact same money anchor text.

This could be skewed by sitewides, so what I need to do is enable the site-wide filter in a re-run. Skipping more than 5 links in site-wides is the default and best-practice from my experience. It helps overweight sitewides a bit in the stats, but not behave as if 10.000 subpage links would work like 10.000 links from different domains.

Penguin 2.0 Penalty

 

And Voilá – it disappears, and the biggest Power*Trust transferred is for a quite OK brand name distribution, as it should look like.

Penguin 2.0 Penalty

 

Now I think this is a good example for showing why the site-wide filter makes sense to apply in link analysis, but it also means, we have to dig deeper.

Doing a quick check for that keyword with a simple table filter we see that while that one money keyword was only placed on two websites, we see “Möbel Online Kaufen” was used in a very varying style in many other links. Something not shown below is that those links are all on pretty low Power*Trust pages, AND the linking urls seem to be quite optimized as well for keywords.

Penguin 2.0 Penalty

Time to look at some of them.

Some paid blog posts

Looking at this page for example we see a brief blog post from April 2012 with two money keywords, both linked directly to the site.

http://www.duergy.de/index.php/2012/04/alle-neuen-mobel-macht-der-mai/

Penguin 2.0 Penalty

And the stuff I find here doesn’t look much better.

http://dreibeinblog.de/thomas-pet-friends-t1-aqua-filter-schon-nach-6-monaten-kaputt-teil-4/

Penguin 2.0 Penalty

 

They linked phrase  “hier bei Home24.de – Möbel online kaufen” is what we call a compound keyword, where brand and money keyword are combined (more about that here). This way to combine money and brand phrases became popular a while ago, but frankly, this doesn’t look to natural to me either.

Plus that site quality overall…well…

What I find interesting is that this link e.g. has the CSS class “broken_link”. Now not sure what that is good for, especially since this link is not broken, but Google probably didn’t buy that either.

Penguin 2.0 Penalty

Another link from this page screams paid links…

http://laden-de.com/garten/gartenmobel

scroll all down to the bottom to find this obviously paid link, albei labeled as “RSS” :-)

Penguin 2.0 Penalty

And a bit further to the right we find these „related sites”. Take note that the first one even links to an English outdoor furniture site. They are somewhat related, but the whole block stinks like paid links do at first glance, don’t you think?

Penguin 2.0 Penalty

A Quick Competitive Landscape Analysis with CLA

Now realizing there’s something going on here, I want to make sure I understand this industry fully and start the Competitive Landscape Analyzer (CLA). In quick mode it also only takes a couple seconds to give me a full comparison of link profiles of the HOME24.DE site analyzed vs. its competitors.

Looking at the first link profile (a histogram actually) charting CEMPER Power*Trust™ I notice a couple things immediately.

 

Penguin 2.0 Penalty

  1. The percentage of LOW quality links with Power*Trust 0 and 1 is WAY higher than the average for the TOP10, TOP5 and especially the TOP3
  2. The percentage of HIGH quality links with higher power trust is really marginal, compared to the competition.

Then switching over to the Link Profile by Keyword classification I immediately see that while the others have around 7% (TOP3) and 14% (TOP10) of their links for money keywords, our candidate HOME24.DE here has 25% of their links withmoney keywords, at the cost of brand keywords (only 57% compared to the average of 69%).

Penguin 2.0 Penalty

Now looking at this we can be pretty sure, that they had a pretty aggressive SEO strategy in place and did not try to follow my standard rule to blend into the competition.

Now what about those redirects?

Since the company merged many sites into one in the last year or so, it probably makes sense to analyze those as well… time for a full detailed BLP (Backlink Profiler) that will give me all details about link locations, site types of linking sites, but more important redirect traces…

As you can see below, we have quite a bunch of redirects, also a lot passing link juice.

Penguin 2.0 Penalty

Penguin 2.0 Penalty

There’s a bunch of tracking URLs that use 302 or meta-refreshes, not passing Link Juice as you can see below… that huge Redirect Trace with 302s in it doesn’t pass Link Juice at all, so I wouldn’t worry about it now.

BTW – do you know any other link tool that provides you that detail?

Penguin 2.0 Penalty

So let’s focus on those domains that seem to have

A) Sufficient linking domains

B) Sufficient Power*Trust

C)  Therefore deserve our attention for now

Link Detox to analyze the risk in your links for own and redirecting domains

I hear you – where’s Link Detox in the game. The previous steps were just required to gain an understanding of how the link structure is built up – and owners or SEOs of a website usually have that.

Now I want to look at Link Detox results and the Link Detox Risk calculated for not only HOME24.DE but also those major domains redirecting to it.

 

So I started Link Detox for

www.home24.de

and the previous niche-sites

moebel-profi.de (furniture)

www.fp-commerce.com (the company site)

lampen-experte.de (lamps & lighting)

www.gartenmoebel-experte.de (outdoor furniture)

grillkamin-vergleich.de (chimneys)

which were all redirecting completely or partially to the mainsite home24.de…

 

The results were… interesting.

Mainsite home24.de

43.8% healthy links, is a pretty toxic link profile.

Penguin 2.0 Penalty

And some links in there possess a huge risk already. Let’s look at them.

image023

 

A link page with > 1000 links (SUSP17)

http://ks369145.kimsufi.com/new/new0006.html

 

Then blogspam on pages like this

http://blog.martha-s.de/2012/01/heute-mochte-ich-euch-noch-einige.html

Penguin 2.0 Penalty

 

Which is by the way on the same IP as 30 other linking domains (SUSP7)

image025

That all carry enlighted content like here http://www.anialoves.com/, fully of money keywords linked from questionable blog posts. Please note, these are 3 links to HOME24.DE, not one.

In that one line of text.

Penguin 2.0 Penalty

Redirecting site moebel-profi.de

This seems to be a previously promoted niche site that now redirects all link juice and traffic into HOME24.DE.

And as can be seen below, 293 links to a sub-page “/betten” is 301ed to the respective category on the new HOME24.DE.

That makes sense. You wouldn’t want a domain with 15k domains just sit ther without helping your new domain, will you?

image027

But then, this redirect game has been going on since 2006 when I started buying expired domains like many others, just to exploit their link juice of the past.

 

What I wrote last year for the EMD update seems to be true here again. Did Google finally close some loopholes they had open for years?

Let’s take a look at the actual Link Detox Risk for that redirected domain moebel-profi.de.

Oh yeah – lot’s of sitewide links filtered.

Penguin 2.0 Penalty

 

And again, only 40% healthy links.

Penguin 2.0 Penalty

 

And when I pull up some of those not so healthy links I see

image030

At http://www.onforte.de/gesundes-sitzen-fuer-freiberufler/

And more money keyword links in a paid blog post

image031

 

(BTW – this template looks so familiar, think I’ve seen this on paid blog post sites that Interflora used as well)

 

And then this spammy post comes around at

http://moebelprofi.blog128.fc2.com/blog-category-0.html

Penguin 2.0 Penalty

 

Now that URL alone freaks me out, but just take a look at all those money keyword links, all going to Moebel-Profi.de

Redirecting site gartenmoebel-experte.de

Another site, previously promoting gardening and outdoor furniture. Redirected to the main site HOME24.DE at some point.

Just look at this money keyword link here.

http://www.hausbau-infoportal.de/garten.html

Luxiourous gardening stools. Not so anymore.

image033

 

And another “paid” or “built” link on this made-to-sell-links site at

http://www.hausbau-blog.com/garten/paravents/

Penguin 2.0 Penalty

I guess you get the point. Another SEO story of the past. Pushed into the SERPs back then, when Google didn’t really care or enforce action against link schemes like this.

Redirecting Site lampen-experte.de

And a third one to complete the picture. Merely 40% Healthy.

http://www.artikelforum.de/wohnen-und-leben/die-renaissance-der-kronleuchter.html

a “free for all article directory”. Guess what, Google doesn’t appreciate free for all sites for a while.

And there’s another money keyword link embedded inside 100 poor German words

image035

And there’s ton’s more like that.

Conclusion of the Link Detox mania

Without spending more hours diving into this for you, I can tell you that the redirecting sites don’t look healthy or natural at all.

And for like seven years now it was the “best-practice” to 301-redirect domains or pages that received a penalty or got filtered,
simply because Google “forgot” about the penalty and just passed on the Juice.

It looks like

“NOT SO ANYMORE!”

Conclusion of this Penguin Penalty deep dive

This is the first part in a series of deep dives into Penguin 2.0 victims. But frankly. What we see here screams SPAM.

If we assume that redirects work differently now, then this is a game changer.

We’ll see a whole new stampede of negative SEO attacks that are really easy to do. All you need is a couple sites that were penalized in the past, and you can buy them en’masse on expired domain networks, and redirect those to your competitors. Nice, ha?

The case here isn’t negative SEO, but a proof of how the game changed, once again.

My favorite comment on the Interflora penalty post was this

image036

 

Yes, damn. That’s it.

 

The problem with any grey hat stuff in general is:
You are walking uphill towards a cliff and
you never know which step is one step too much.
Especially if the cliff itself moves backwards

The past or present SEOs acted right with what was “best-practice” in 2011 or 2012, but in 2013 the risk of your links is defined not only by what you do today, but what you did in the past.

 

An ongoing link risk management by monitoring your new links with tools like Link Alerts and of course recurring Link Detox risk reports as we have included in the new starter plan now are MANDATORY.

 

I repeat – if you don’t watch out for the risk inherent in your past or present link building practices, you will be doomed and suffer, just like this site.

What’s next?

The cure here for HOME24.DE would be probably to cleanup not only the main site, but all redirecting sites. Or just disavow them. But then, devaluing assets you built up yourself over months or years hurt, doesn’t it?

 

YOU should of course wait for the next, upcoming deep dive into the next Penguin 2.0 victim, and I assume it will again how Google has been cracking up on simply outdated strategies.

Meanwhile you could get yourself our new LRT starter plan which provides you with all you need to analyze your own site.

AND: I do look forward to your observations and opinions on this post and the Penguin 2.0 Update.

 

Let me know!

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Our new LRT starter plan is perfect for small businesses who want to get started with their link cleanup today. Of course with our Superhero Account you can unleash the full power of LRT.

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Google Penguin 3.0 launched

Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009.

Christoph C. Cemper

Christoph C. Cemper

Christoph C. Cemper

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91 Comments

  1. Dominik June 21, 2013

    Well this was a great review!
    As a German I do understand all the stuff that was in the linking sites and it was just some weird shit. I am really glad that google came up with penguin 2.0 so full-of-spam sites don’t kick the good sites with great content of the SERPs.
    The best part of the article is the picture where it shows that the 30 domains are all of the same IP-adress and the names of the domains are mostly some weird german nonsense.

    reply
  2. Nikki June 17, 2013

    interesting post with lots of deep and thoughtful insight. but after reading this, i ask myself if every link is a bad link.. seems like there are no healthy links anymore.. you guys even see every link in a blog or article that has relevant content as a paid link. so i beg to question, what is a good link?
    on top of that, anyone can build any kind of links to any site, even bad links to competitors. that means that any link is still a link that has minimal positive effect.

    reply
  3. Melisa June 16, 2013

    Bookmarked and bent upon check another persuasive post, impressed with the quick response and people’s opinion.

    reply
  4. Mark June 6, 2013

    Thanks for this. very useful info for creating a proper link building strategy. Anyone has idea on how long the disavow tool takes to come into effect? we removed a lot of junk backlinks almost 2 weeks ago and still no signs of improvements :( …. has anyone tried recovermyrankings com ? Been seeing them around and not sure if it’s worthwhile using such a service?

    reply
  5. ~e~ June 3, 2013

    Something else you are clearly missing from these studies is the comparative Detox ratings of the competing sites.

    reply
  6. nakshaat June 2, 2013

    Google is going to be paying much closer attention to your credentials, so if your site is considered an authority in your specific niche, expect to see that pay off in the form of higher rankings on the search engine.

    reply
  7. @EverythingSwan May 29, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/avpceo6zDH reaaaally interesting read

    reply
  8. @newmediasources May 28, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links – http://t.co/4NEQSO5DNv

    reply
  9. @sujanpatel May 28, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/urWFtXz8Id

    reply
  10. @derantiwarhol May 28, 2013

    Verdammt gute Penguin Analyse: http://t.co/4ZzW1pT6UH

    reply
  11. @mmhemani May 28, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis – LRT Link Research Tools LRT Link Research Tools http://t.co/TmkZ70k9uS

    reply
  12. @indiaseoim May 28, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/0GKdnHNvT8 via @cemper

    reply
  13. @jdelodovici May 28, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/plGaBl55ZP

    reply
  14. @highrank May 28, 2013

    Nice post by @cemper using my favorite toolset (LRT) for analyzing backlinks, especially sites affected by Penguin. http://t.co/dykFboOF9f

    reply
  15. @Backlinko May 28, 2013

    @krystianszastok Here’s one that I thought was pretty decent: http://t.co/LogRGa6gZg

    reply
  16. derek May 27, 2013

    It’s amazing how many spammy blog comments I found in this blog post. Looks like link research tools does not moderate comments because a lot of people just spammed the comment area, pretended they read the blog post with a pre-written response that’s been used on other blog’s.

    Not a good impression for me.

    reply
    • Christoph May 28, 2013

      Hi Derek,

      I personally review all blog comments here, try to respond and cleanup the link droppers. If you find anything I missed, I would be glad to hear from you.
      Other than that I hope you found my post insightful.

      Christoph

      reply
    • Rob June 7, 2013

      I may be wrong, but I think what you are seeing is a mixture of comments and trackbacks.

      reply
  17. Valerio May 27, 2013

    ..great post, thank you very much.. I’m actually looking for a reason for some drop in search engine and you just opened my eis on the 301 redirect. I guess tomorrow I’wiöö try and let see if something in the futur change. If there is a penalty for redirect 301, what do you think will be the time to wait for, once those redircets are gone?

    reply
  18. Vishal May 27, 2013

    Just want to chime and let everyone know one critical piece of information and that is that Google has different dial-tones set for different niches based on their popularity. So, the algorithm may forgive one thing in a niche but possibly not in another niche.

    That is why comparing with the top ranking sites is so important here. in Christoph’s tool.

    If we are not to get confused – we need to keep this in mind that Google may have different Penguin2.0 updates across different levels of niches.

    I’ve been using LRT for many months and am nothing short of IMPRESSED each time with it. This tool kicks all other tools I have used before.. you name it.. i have tried many… but this one ROCKS.

    You could lower the price a bit though :-)

    reply
    • Christoph May 28, 2013

      Hi Vishal,

      thanks for your feedback. I agree that different niches work differently. This used to be the case for years, and I spoke about this many times. This is also the reason why you need to perform competitive analysis for your niche using the Competitive Landscape Analyzer (CLA – http://www.linkresearchtools.com/tools/cla )

      Regarding pricing, make sure you checkout the new Starter Plan we launched last week, it has 14 tools at one low (early bird) price for you!

      http://www.linkresearchtools.com/news/lrt-starter-plan/

      Best, Christoph

      reply
  19. @OlgaFilonchuk May 27, 2013

    Deep dive into a Penguin 2.0 victim – penalty analysis and lot’s of spammy links http://t.co/SW06xtMtyF via @cemper

    reply
  20. @AlonaDemchyk May 27, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/uiigm3Fob4 via @ALsCastle @cemper

    reply
  21. @AlonaDemchyk May 27, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/uiigm3Fob4 via @cemper

    reply
  22. @oggin May 27, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/cWsJ4qVObw via @cemper

    reply
  23. Andy May 27, 2013

    Hello Christoph,

    thank you for showing us this great report and explanation. But i would like to know, what would you change at the linkbuilding from Home24. Means you would never use guest blogging? Or you would never take a backlink from blog articles? What is the main answer/advice behind your report?

    best regards

    Andy

    reply
    • Christoph May 27, 2013

      Hi Andy,

      Google specifically objected the abuse of Guest blogging and advertorials in the last weeks/months, as could be seen also with the Interflora example

      (detailled deep dive here
      http://www.linkresearchtools.com/case-studies/interflora-penalty/ )

      With the guestposts, the problem is that many “made for guestposts” sites exist, just as many “made for paid blog links” sites exist, and these artificially built up networks don’t have any future or value in Google, especially if they talk furniture in one post, loans, dating and gambling in the next ones.

      Interesting aspect for those is that of course with Authorship-ID launched by Google they will be even more capable to weed out the crappy ones. We have that already in the tool, and it’s worth a 2nd look in CLA and Link Detox if that played a role here.

      Regarding better links, I think a post like this follow up to the Interflora penalty will be interesting to read for you as well, and I might create another one like this when we’re thru the penalty analysises and have more insights.

      http://www.linkresearchtools.com/case-studies/101-great-links-interflora-how-to/

      Best, Christoph

      reply
  24. Felix May 27, 2013

    Hallo Christoph,

    vielen Dank für die ausführliche Analyse.

    Ist es aber nicht verwunderlich, das home24 immer noch für “möbel online kaufen” so gut rankt? Ich hätte eher gedacht, das sie dort verschwinden.

    lg Felix

    reply
    • Christoph May 28, 2013

      Hi Felix,

      it looks like they still rank for that specific phrase, albeit many other higher traffic keywords dropped big time. And that’s what really hurts.
      For that specific phrase I don’t see it overdone, except for that sitewide.

      Will be interesting to revisit the site in a couple months tough.

      Best, Christoph

      reply
      • Felix June 2, 2013

        Hello Christoph,

        thank your for your feedback. I will observe this ;)

        Best, Felix

        reply
  25. @MarcusSonntag May 27, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/f4enZp4isc via @cemper

    reply
  26. Marc May 27, 2013

    Hallo Christoph,

    tolles Auswertung, ich muss immer wieder “schmunzeln” wenn ich sehe, mit welchen Mitteln die vermeindlichen “Profis” und großen Brands arbeiten.

    Auch die “kochen nur mit Wasser” und probieren mit den klassischen Bloglinks im großen Stil erfolg zu haben und auf den Seiten finden sich dann häufig die “preiswerten” Textbroker Inhalte wieder.

    Das zeigt aber mal wieder, dass auch die “Großen” manuell Backlinks aufbauen müssen, nur auf freiwillige Links zu hoffen reicht schon lange nicht aus.

    Danke für die tolle Auswertung !!

    mfG
    Marc

    reply
  27. Lrahm May 27, 2013

    Wow, really nice analysis with interesting insights!

    reply
  28. Stellan May 26, 2013

    Schöne Analyse Christoph – ich denke auch, dass jetzt ein anderer Wind wehen wird…

    reply
  29. @mkress May 26, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/XxHIiTENJr via @cemper

    reply
  30. @seodvize May 26, 2013

    Pengiun 2.0: Google sluit eindelijk loophole “oude sites opkopen en 301 redirecten om link juice door te geven” http://t.co/PTv3arUF8m

    reply
  31. http://gamesnrock.tumblr.com May 25, 2013

    This is my first time go to see at here and i
    am actually pleassant to read all at single place.

    reply
  32. @DianaVersteege May 25, 2013

    das erste grosse SEO-Opfer bei Google: http://t.co/gOVRXsXsu0 http://t.co/3F1hQ9jpGc #penguin via @jkrisch

    reply
  33. Sammy May 25, 2013

    That was excellent reading thanks. Especially the redirect info.

    I still am confused as to why some of the named culprit sites are so obvious paid links. were they all connected to a network or same ip as well as using keyword anchor text?

    anyway, was wondering if you could help me?

    My link profile has way more bookmarking links using keyword anchor text than other links, Does that spell trouble to your trained eye?

    Thanks

    reply
    • Christoph May 26, 2013

      Hey Sammy,

      yes there were network patterns, money keywords and of course obviously and blatant embedded links in really poor content. Typical “cheap” link building.

      >way more bookmarking links using keyword anchor text than other links

      I would recommend to get the new starter plan and analyze your site ASAP. Then remove/disavow all those links that you already have a bad feeling about.

      Cheers
      Christoph

      reply
      • Sammy May 27, 2013

        Thanks.. yes I am doing that.

        reply
  34. @BerlinValley May 25, 2013

    #rocketinternet hat offensichtlich massives Problem durch Penguin 2.0 Update bei #home24 http://t.co/n1lJSQLFvY

    reply
  35. @TiggeritoTimes May 25, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links – LRT Link Research Tools LRT… http://t.co/W9fqEYAWo5

    reply
  36. @kentjlewis May 25, 2013

    Learn from a Deep Dive into a Penguin 2.0 Victim’s Spam Penalty
    http://t.co/ykVHHnUMXc

    reply
  37. Joe Wong May 25, 2013

    We were hit by Google penguin 2.0 because few months ago some SEO agency called us and offered to do SEO for our company but unfortunately after 4 months, we found out that they are doing massive non quality or related business link building. On 22nd May 2013, our ranking suddenly dropped and disappear. We would like to check with the expert, does anyone know how to recover? We got a big team of employees to support and we are very stress over this. And also is there anyway we can sue that SEO company for using blackhat tactic? Please advice.

    reply
    • dave May 25, 2013

      blah, sue sue sue. Go to Pay per click, its what google wants.

      reply
    • Henry May 26, 2013

      Hi Joe,

      I am quite surprised that if you got a big team of support and you hired a cheap SEO company, That is the biggest mistake what companies do. I would suggest you to hire professional individuals and they should use LRT. I helped many companies to clear their backlink profile with this tool.

      In the meantime you better start building strong links to improve your ratio with your already existing spam links.

      Good Luck

      reply
      • Christoph May 26, 2013

        Hey Joe,

        rather than wasting your time on a lawsuit I would go and try to perform cleanup action ASAP.

        SEO is a moving target, especially since the Penguin update punished “cheap link building”.

        Make sure you join my webinar on Link Detox also here
        http://www.linkdetox.com/free-webinar

        Good luck!

        Christoph

        reply
        • ~e~ June 3, 2013

          Christoph,

          Other than highly publicized sites, can you name a single recovery from Penguin 1.0 ?

          reply
  38. @singlegrain May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/24TnWzXcDy

    reply
  39. Sebastian Rastrear May 24, 2013

    Excellent deep dive, good use of the tools to examine the latest Google Update. Reading your article it doesn’t seem to be a radical update, but the correction of past changes (after all it is named Penguin 2). Interesting point about the 301 redirects, i know purchasing old domain with PR and redirecting was a quick way to collect PR juice. Thanks again.

    reply
  40. Eric Lancheres May 24, 2013

    Great in depth analysis of the site, have you been writing non-stop since Penguin came out ? :)

    On a more serious note though, the analysis of the 301 redirects is quite interesting. They WERE previously passing the penalty (even prior to this update) but it appears as if they are now more severe. (If you have multiple 301s pointing now, it appears to trigger some sort of penalty, makes sense.)

    Previously, having a penalty on a 301 and redirecting it to another place passed the penalty (Tested on multiple subjects) so I don’t think it’s entirely accurate to say: “Before it didn’t pass penalty, and now it does” (Maybe I misunderstood your statement).

    Regardless, I enjoy the analysis, the incoming links from a ton of hosts on the same IP is definitely a big red flag… and so are all those 301 redirects.

    In the end though, we know that Google is targeting the most common link building techniques (blog networks, ‘buying links’, etc) so we should on identifying those pages & sites that are causing the drops.

    reply
    • Christoph May 26, 2013

      Thanks for your feedback Eric!

      Yes, been writing nonstop – and the next case study is up already with more findings.

      regarding the 301/penalty passing I agree that this was maybe to simplicistic.

      as usual the target sites’ Power and Trust decides on the (negative) impact here as well.

      But I think things have def. changed with this update.

      Cheers, Christoph

      reply
  41. @lallerupp May 24, 2013

    Deep Dive into a Penguin 2.0 Victim: HOME24.DE http://t.co/YFuECEnwjX (via @jkrisch)

    reply
  42. John May 24, 2013

    The actual 4th generation Penguin 2. 0 Google algorithm updates is developed to combat with spam at a very webpage level while subsequent Penguin updates filter at homepage level solely. Google now enforce every online marketers, webmasters and business owners to change their tactics and put wonderful effort on creating remarkable content that people can employ it so that they can’t resist to express and link it throughout the web; however, high value content is not enough without employing various outreach strategies to let the world know and also to diversify traffic sources to risk-free income and traffic. Some of the most effective outreach strategies are guest web site posting, social media, email marketing and advertising, forum and community engagement.

    reply
  43. TvdH May 24, 2013

    Rocket Internet in Berlin has a few more sites with questionable link profiles: Groupon (outside US), Zalando, Wimdu, eDarling etc.

    reply
  44. @FraleyKeith May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/Huk9L9eNFs via @cemper

    reply
  45. Andreas May 24, 2013

    broken_link is applied by a broken link checker plugin to have it shown with strike-through or similar design in order to stand out.

    reply
  46. Viktor Dite May 24, 2013

    Hi,

    all your “blamed” Domains that had got paid Blog Post Links were rising in SI, how do you explain that?

    reply
  47. Surf May 24, 2013

    Thanks for the useful info. Than Penguin is giving me a lot of headaches.

    reply
  48. @theovdzee May 24, 2013

    Deep Dive into a Penguin 2.0 Victim http://t.co/RnCeqzYQts

    reply
  49. @jacknorell May 24, 2013

    Fantastic case study write-up on Penguin 2.0 by Chris Cemper: http://t.co/hE3BHyqyzZ #seo #penguin #links

    reply
  50. @seoptimiser May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/CTpHEmjVnT via @cemper

    reply
  51. @cityoff May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links – LRT Link Research Tools http://t.co/Azmz9ro10i

    reply
  52. @JimWatson9 May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/VRUO4dcqm9 via @cemper

    reply
  53. @Nathan_Khan May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/VXuElLm81j via @cemper

    reply
  54. Nathan May 24, 2013

    Excellent stuff, thanks again cemper

    reply
  55. Dan Horton SEO May 24, 2013

    Great analysis and great tools used too. Key has always been natural, ethical and high relevance.

    reply
  56. @LinkDetox May 24, 2013

    Images fixed on: Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/HxQD92cCt0 #latenightbugs

    reply
  57. @UlfHeyden May 24, 2013

    Sehr spannende Analyse des Penguin-2.0-Opfers Home24 http://t.co/LaERKFrzcU

    reply
  58. Bhavesh Patel May 24, 2013

    just sit back and check your rankings first
    I guess there is already a solution for this which I call White Hat Content :)

    reply
  59. @rahult90 May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/S3DL0OUFc2 via @cemper

    reply
  60. @ljcrest May 24, 2013

    Enlightening => Deep Dive into a #Penguin 2.0 Victim – #Penalty #Analysis and lot’s of spammy links http://t.co/XPUqnUsMHk via @cemper

    reply
  61. Darren Shaw May 24, 2013

    Nice analysis Christoph. With regards to this comment…

    “We’ll see a whole new stampede of negative SEO attacks that are really easy to do. All you need is a couple sites that were penalized in the past, and you can buy them en’masse on expired domain networks, and redirect those to your competitors. Nice, ha?”

    …one thought is that they could diminish the effectiveness of this negative SEO tactic by looking at the date of the redirect. If the redirect was in place prior to the release of Penguin 2 then penalize, but if the redirect was added after Penguin 2, simply ignore so that it doesn’t pass any value.

    reply
    • Christoph May 26, 2013

      Darren

      thanks for your feedback! You are right – timing and also target def. will play a role in how redirects will be evaluated. This used to be the case already, and I sense it got even fancier now

      Cheers
      Christoph

      reply
  62. @RyanSammy May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/RghtlvbfDt via @cemper

    reply
  63. @WojKwasi May 24, 2013

    http://t.co/RZK35KYlGD Redirecting domains=no good; can confirm my old photography site no longer ranks for electric motor conversion :(

    reply
  64. Alastair McDermott May 24, 2013

    Great in-depth analysis – and nice demo of your tools too :)

    “devaluing assets you built up yourself over months or years hurt, doesn’t it?”

    Yes, but that value is long gone. Do it and move on – don’t even waste your own time (and the linking sites owners) by requesting removal.

    Anyone with 10 minutes experience of using the web can identify those as incredibly spammy links. Never should have been valued by Google, and now no longer.

    I’d be very interest if you revisit this particular site later in your series on Penguin 2.0 and see how they got on with clean-up. Must stick a reminder in the calendar for 3-4 months time to check up on them :)

    Cheers,
    Alastair.

    reply
    • Christoph May 26, 2013

      Alastair,

      that’s actually a gread idea. A follow up will make a lot of sense!

      cheers
      Christoph

      reply
      • Andrew May 26, 2013

        Christoph, do you consider that all links with money keyword are paid ? If I make a new post and I need to refer any authority domain I go to google and take a link from top 10 google serp. In this case it will be a paid link from you point of view but the owner will have no idea who did this link.

        reply
        • Christoph May 28, 2013

          Andrew,

          this screams “standard footprint” – you know we’ve been talking about adding “authority links” for co-citation for many years, but a simple 100 word post doesn’t get better if you link to a wikipedia page and your site with a money keyword. A lot of the concepts introduced (also by me) in 2005 or so were overly simplified to scale them up, and the result can be seen now.

          Best, Christoph

          reply
  65. @connections8 May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/BvnHPXZp4Q via @cemper

    reply
  66. Fionn Downhill May 24, 2013

    They must have been under a rock for the past year to let that link profile stand. Nasty hit none the less.

    reply
  67. Trung Nguyen May 24, 2013

    Thanks for in-depth report of Penguin update and how it effects ranking. Awesome, I have to change something.

    reply
  68. Ben Hansen May 24, 2013

    thanks for the insightful report that redirect issues seems a bit worrisome.

    reply
  69. @jbaranggan May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/sU3FrcP5p6 via @cemper

    reply
  70. @patrickmehrhoff May 24, 2013

    Furniture Blitzkrieg got his Stalingrad – Rocket Venture Home24 got hit by #penguin – Thanks @cemper_at http://t.co/hTXGxahiwY #seo #search

    reply
  71. Tom May 24, 2013

    Wow, great insights on Home24 :-) I assume that the redirections are bad and came because of the name change they did! The companies brand was Moebel-Profi before. Interestingly the content is not mentioned here. In my opionion the Speed of Building links is also an issue, and it was fast!!!

    reply
    • Christoph May 26, 2013

      Tom,

      great point. I agree that even deeper research will be helpful, and I actually wanted to write even more on this case, but I decided to do further analysis and views on this in a second step, since it was pretty obviously already.

      Cheers
      Christoph

      reply
  72. @klubbing2000 May 24, 2013

    Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links http://t.co/ku3Q1Ofk2Y via @cemper

    reply
  73. Dominik June 21, 2013

    Just look for a good CMS like WordPress – writing and managing a blog is way less work than it may look like ;)

    reply

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