Local Back Link Data – CITY and COUNTRY value
Unless you have been living under a rock the last months you noticed crazy changes in the SERPs for local results, especially for the US markets. Getting links from the local area you are in or market to is key to good organic rankings in the respective cities (among other things)…
We show you the link source breakdown by Country and now also CITY.
Local Link Analysis
Learning about your link structure and those of your competitors for local SEO requires new approaches and more data. You’re still going to need to get links, but you will need measure them differently. We know that and want to help you doing that. That’s why today we’ve launched our new CITY value, that allows you to look at the regional spread of back links broken down to cities. Along the new CITY value, you will find two new charts: “US City Popularity” and “Non-US City Popularity”. They give you a quick overview where from the US and where internationally your links come from. You can of course always search through the cities in the Details Table.
Local Link Analysis Case Study
Let’s take a look at EveryBlock San Francisco, a regional news site for San Francisco. Their goal is to rank well specifically in San Francisco for “local” queries like news, places or real estate. To ensure that, they need to have quality back links that fit their regional area. From the city or at least the state of California. Cheap back links from Russia or China won’t help much for that. For our analysis of this site, we ran a Backlink Profiler analysis. As you can see on the popularity chart, Everyblock does pretty well. Nearly half of their backlinks are from California, some actually from San Francisco and most others are at least from inside the US with only a small number from the outside.
This whole analysis took us a couple seconds to initiate and a brief look at the resulting charts.
Best Practice in Local Link Analysis
Like with every other backlink competitor analysis best practice is to run the Backlink Profiler (BLP) analysis for each of your major competitors and review their profile – here in terms of geographical link source.
Just like link profiling by link theme and site type and the other link profiling options we introduced months ago this knowledge is another major edge against your competitors.
As Tim Mayer of Yahoo already said in 2006: “Don’t bring a sword to a gun fight” – but how do you know in which kind of “fight” you are in you haven’t looked at it first?
And you certainly can’t spend weeks upfront analysis in Excel & Co. Just use the Link Research Tools and then get to action!
We collect data from up to 12 different link sources and VERIFY them for you – so you get only up to the minute ACCURATE results!
You can learn more about all our features in our product tour and read what TOP SEO experts think on why Link Research Tools are a necessity for them!