Link Growth and Link Decline

Link Growth describes when a domain’s backlink profile increases by new linking URLs or referring domains.

Link Growth (“won links”) is the opposite of Link Decline (“lost links”).

Link Growth is measured and expressed in various units.

Possible units to measure Link Growth would be

• number of new referring domains
• number of new links per month
• number of new anchor texts
• number of new links per domain

Link Decline describes when a domain’s backlink profile reduces by linking URLs or even linking (root) domains.