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Twitter RTs, Facebook LIKEs and Hidden Links affecting Top Ranks for “Cheap Flights”?

19 Comments

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Twitter, Facebook LIKEs and Hidden Links affecting Top Ranks for “Cheap Flights”

This third episode in the case study series for top ranking (and not so top ranking) sites for “Cheap Flights” looks at the aspects of social votes (LIKEs and Retweets) and also finds some interesting schemes like Hidden Links that Google doesn’t seem to have too much problems with.

Again, we show you EXACTLY how to drill down into the competitor profile and utilize the power of the Link Research Tools to do competitive analysis, hunt down great links and reveal what the search engines don’t tell us.

The top ranking sites have done good work to get to the top, so like alsways in SEO, try learn from them!

Part 3 – Do Retweets and LIKEs affect organic rankings?

This video compares the #1 CheapFlights.com, the #2 CheapoAir.com in regards to retweets and likes for their back links. Pretty interesting to also find some strong hidden links.

Here are the other two parts of this competitive SEO research case study

If you like this, please do let us know!

Christoph C. Cemper

Christoph C. Cemper is the CEO and Founder of Link Research Tools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009.

Christoph C. Cemper

Christoph C. Cemper

Christoph C. Cemper
Google Penguin 3.0 is here any day.

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19 Comments

  1. Roy Sencio February 3, 2011

    Thanks for the video, this was very interesting.

    I believe the quality of a backlink is improved (apart from the overall authority of the site where the page is found) by two things, if that page where the backlinks is found gets any traffic and if that traffic clicks through to the page being linked to through the link on the page. This is where those likes and links in tweets are helpful, because social traffic is “click-happy” traffic, easy to get them to click a link when they see a friend sharing on FB or Twitter… and if the content on the page they have landed is good and they click through to the site being linked to on the page.. that backlink is more valuable.

    Now, don’t take my word for it as this is just one of my theories, a guiding principle whenever I build backlinks and ensure that these backlinks are of good quality.

    reply
  2. Alex Pyatetsky - CMO @ The HOTH February 3, 2011

    Your software looks extremely powerful, no doubt.

    The obvious confounding factor in the analysis here is the exact match domain name. Its impossible to determine its exact impact, but the fact that CheepFlights.com have the exact match + the UK exact match, each with thousands of links, makes it virtually impossible to outrank them unless Google changes its exact match standards.

    I’d like to invite you to check out our blog (just click my name here), because we’re currently conducting a controlled case study to determine the effect of Facebook Likes on rank. We’ve taken every precaution possible to ensure that there are no confounding variables such as exact match vs. non-exact match.

    All the best to you!

    -AP

    P.S. Chritoph, top notch presentation skills!!!

    reply
  3. SEO Bedford February 3, 2011

    Pretty neat your link tool, it offers some interesting link analysis tools one the most complete I’ve seen so far.

    But I didn’t quite understand do RTs and FB likes affect rankings? You showed that cheapflights have thousands of Facebook likes and RTs, so you are saying is that why they rank top for their targeted term?

    reply
  4. Besi February 8, 2011

    Well we at NextSEO have been working on 4 different tests at the same time with 4 different domain names with the same niche, and after 1 month we saw that web sites with more tweets and likes are being shown before those with none of tweets and likes. So, I agree with you that Twitter and Facebook do really have value for SEO.

    reply
  5. Ashton phua September 27, 2012

    Quality and yet not quantity. Thats why companies are constantly spending thousands to get link and yet unable to achieve the first page ranking. Thats sad.

    reply
  6. Andy January 24, 2013

    I have been looking for case studies on FB likes/retweets. Can’t really find many. I really do admire your search for truth but when you were doing your video, there were way to many outside factors as to tell how much FB likes and retweets help SEO.

    My conclusion at the moment is, yes they help, but they are not really anywhere near as big of a ranking factor as links. I have found little evidence over the past two years to convince me otherwise of this either.

    What is your position on the topic now?

    reply
  7. @cemper February 20, 2013

    [VIDEO] What makes these sites rank #1 2 3 for “Cheap Flights” ? (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/qeqTWvli

    reply
  8. @cemper February 23, 2013

    Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/ztpz28xofa

    reply
  9. @cemper February 26, 2013

    do RTs & FB LIKEs affect rankings for “Cheap Flights”? http://t.co/ztpz28xofa

    reply
  10. Christoph C. Cemper (@cemper) March 5, 2013

    Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets & LIKEs) http://t.co/ztpz28xofa

    reply
  11. Christoph C. Cemper (@cemper) March 8, 2013

    Chasing the Top Ranking sites “Cheap Flights” ? (Video Part 3 online now) http://t.co/ztpz28xofa

    reply
  12. Christoph C. Cemper (@cemper) March 17, 2013

    Watch exactly what make these sites rank well for “Cheap Flights” ? (Video Part 3) http://t.co/ztpz28xofa

    reply
  13. Christoph C. Cemper (@cemper) March 20, 2013

    [VIDEO] What makes these sites rank #1 2 3 for “Cheap Flights” ? (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/ztpz28xofa

    reply
  14. Christoph C. Cemper (@cemper) March 30, 2013

    Chasing the Top Ranking sites “Cheap Flights” ? (Video Part 3) http://t.co/ztpz28xofa

    reply
  15. @cemper February 2, 2014

    Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/ztpz28fNnC

    reply
  16. @MrStuartLodge February 2, 2014

    “@cemper: Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/6JfoKS0GF9”

    reply
  17. @cemper February 5, 2014

    do RTs & FB LIKEs affect rankings for “Cheap Flights”? http://t.co/ztpz28fNnC

    reply
  18. @cemper February 8, 2014

    Chasing the Top Ranking sites “Cheap Flights” ? (Video Part 3) http://t.co/ztpz28fNnC

    reply

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