Twitter RTs, Facebook LIKEs and Hidden Links affecting Top Ranks for "Cheap Flights"?

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Twitter, Facebook LIKEs and Hidden Links affecting Top Ranks for “Cheap Flights”

This third episode in the case study series for top ranking (and not so top ranking) sites for “Cheap Flights” looks at the aspects of social votes (LIKEs and Retweets) and also finds some interesting schemes like Hidden Links that Google doesn’t seem to have too much problems with.

Again, we show you EXACTLY how to drill down into the competitor profile and utilize the power of the LinkResearchTools to do competitive analysis, hunt down great links and reveal what the search engines don’t tell us.

The top ranking sites have done good work to get to the top, so like alsways in SEO, try learn from them!

Part 3 – Do Retweets and LIKEs affect organic rankings?

This video compares the #1 CheapFlights.com, the #2 CheapoAir.com in regards to retweets and likes for their back links. Pretty interesting to also find some strong hidden links.




Here are the other two parts of this competitive SEO research case study

If you like this, please do let us know!

Christoph C. Cemper
Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond "social buzz", to find content, videos and people that make an impact.
Christoph C. Cemper
Christoph C. Cemper

Comments

comments

19 Comments

  1. Roy Sencio on February 3, 2011 at 1:28 am

    Thanks for the video, this was very interesting.

    I believe the quality of a backlink is improved (apart from the overall authority of the site where the page is found) by two things, if that page where the backlinks is found gets any traffic and if that traffic clicks through to the page being linked to through the link on the page. This is where those likes and links in tweets are helpful, because social traffic is “click-happy” traffic, easy to get them to click a link when they see a friend sharing on FB or Twitter… and if the content on the page they have landed is good and they click through to the site being linked to on the page.. that backlink is more valuable.

    Now, don’t take my word for it as this is just one of my theories, a guiding principle whenever I build backlinks and ensure that these backlinks are of good quality.

  2. Alex Pyatetsky - CMO @ The HOTH on February 3, 2011 at 8:16 am

    Your software looks extremely powerful, no doubt.

    The obvious confounding factor in the analysis here is the exact match domain name. Its impossible to determine its exact impact, but the fact that CheepFlights.com have the exact match + the UK exact match, each with thousands of links, makes it virtually impossible to outrank them unless Google changes its exact match standards.

    I’d like to invite you to check out our blog (just click my name here), because we’re currently conducting a controlled case study to determine the effect of Facebook Likes on rank. We’ve taken every precaution possible to ensure that there are no confounding variables such as exact match vs. non-exact match.

    All the best to you!

    -AP

    P.S. Chritoph, top notch presentation skills!!!

  3. SEO Bedford on February 3, 2011 at 10:58 am

    Pretty neat your link tool, it offers some interesting link analysis tools one the most complete I’ve seen so far.

    But I didn’t quite understand do RTs and FB likes affect rankings? You showed that cheapflights have thousands of Facebook likes and RTs, so you are saying is that why they rank top for their targeted term?

  4. Besi on February 8, 2011 at 12:47 am

    Well we at NextSEO have been working on 4 different tests at the same time with 4 different domain names with the same niche, and after 1 month we saw that web sites with more tweets and likes are being shown before those with none of tweets and likes. So, I agree with you that Twitter and Facebook do really have value for SEO.

  5. Ashton phua on September 27, 2012 at 3:30 am

    Quality and yet not quantity. Thats why companies are constantly spending thousands to get link and yet unable to achieve the first page ranking. Thats sad.

  6. Andy on January 24, 2013 at 10:16 pm

    I have been looking for case studies on FB likes/retweets. Can’t really find many. I really do admire your search for truth but when you were doing your video, there were way to many outside factors as to tell how much FB likes and retweets help SEO.

    My conclusion at the moment is, yes they help, but they are not really anywhere near as big of a ranking factor as links. I have found little evidence over the past two years to convince me otherwise of this either.

    What is your position on the topic now?

  7. @cemper on February 20, 2013 at 3:55 pm

    [VIDEO] What makes these sites rank #1 2 3 for “Cheap Flights” ? (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/qeqTWvli

  8. @cemper on February 23, 2013 at 6:55 pm

    Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/ztpz28xofa

  9. @cemper on February 26, 2013 at 9:55 pm

    do RTs & FB LIKEs affect rankings for “Cheap Flights”? http://t.co/ztpz28xofa

  10. Christoph C. Cemper (@cemper) on March 5, 2013 at 3:55 am

    Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets & LIKEs) http://t.co/ztpz28xofa

  11. Christoph C. Cemper (@cemper) on March 8, 2013 at 6:55 am

    Chasing the Top Ranking sites “Cheap Flights” ? (Video Part 3 online now) http://t.co/ztpz28xofa

  12. Christoph C. Cemper (@cemper) on March 17, 2013 at 3:55 pm

    Watch exactly what make these sites rank well for “Cheap Flights” ? (Video Part 3) http://t.co/ztpz28xofa

  13. Christoph C. Cemper (@cemper) on March 20, 2013 at 6:55 pm

    [VIDEO] What makes these sites rank #1 2 3 for “Cheap Flights” ? (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/ztpz28xofa

  14. @garyptaylor on March 27, 2013 at 7:07 am
  15. Christoph C. Cemper (@cemper) on March 30, 2013 at 3:55 am

    Chasing the Top Ranking sites “Cheap Flights” ? (Video Part 3) http://t.co/ztpz28xofa

  16. @cemper on February 2, 2014 at 12:55 pm

    Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/ztpz28fNnC

  17. @MrStuartLodge on February 2, 2014 at 1:10 pm

    “@cemper: Understanding SEO tricks of top results for “Cheap Flights” (Part 3 – Retweets, LIKEs, Hidden Links) http://t.co/6JfoKS0GF9

  18. @cemper on February 5, 2014 at 3:55 pm

    do RTs & FB LIKEs affect rankings for “Cheap Flights”? http://t.co/ztpz28fNnC

  19. @cemper on February 8, 2014 at 6:55 pm

    Chasing the Top Ranking sites “Cheap Flights” ? (Video Part 3) http://t.co/ztpz28fNnC

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