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20 SEO Link Building Tips for 2017

seo-superhero-list

This article was created using an LRT Superhero account.

Some of the use cases explained in this blog post are not available in lower plans.

The LRT Superhero Plan (and higher) includes all our 24 link data sources and allows you to perform link risk management, competitive research, professional SEO and backlink analysis for your own or your competitor's sites. You get to see your website's full backlink profile picture and this can make all the difference for your SEO success.

20-seo-link-building-tips-2017White hat link building techniques

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance.

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they really know everything about links?

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is really hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you.

Google Penguin changed SEO forever

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time.

Read on and learn more about:

Do not let Google Penguin intimidate you. Start building great links today!

Can a website rank without links?

We say that a website cannot rank without links.

Why do we think that?

  • because links are Google's #1 ranking factor
  • because links are the WEB
  • because links point to great content (that deserves to rank well)
  • because they transfer power
  • because they transfer trust
  • because it's through links that Google discovers your website...

the list can go on forever...

But don't take it from us when we say that links are important, take it directly from Google.

In March 2016, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the first two ranking factors were links and content:

“I can tell you what they are. It is content. And it’s links pointing to your site.” (Andrey Lipattsev, Search Quality Senior Strategist at Google)

We've seen Google confirming that links are a very important ranking factor and that ranking without links is nearly impossible on other occasions as well.

Retweet if you also think that links are really important for a website to rank well.


 

Are all links the same?

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic.

Links are not at all the same. The point is to understand:

  • how many linking pages, subdomains, domains, and root domains?
  • how many links per month?
  • what kind of links (Follow, NoFollow, Redirects, Javascript, Frames, ..)?
  • what link Power and Trust?
  • which linking keywords ("money" or "brand")?
  • what link risk?

In addition, these factors can be evaluated differently in different cases. A link can also be good or bad depending on the industry, the country, the language and the keywords. Unfortunately, there is no generic rule. For example, it is NOT the same whether a domain links to 1,000 subpages, or whether 1,000 domains link to a subpage. That's why we always recommend using the Site-Wide filter in LinkResearchTools.

What are Google's rules when it comes to link building?

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow.

Make sure that the links you build are natural and that Google doesn't come to the conclusion that you're trying to manipulate its search algorithm.

Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

(Google Quality Guidelines)

We explain Google's Quality Guidelines regarding link schemes, to give you a clear picture on how to build high-quality links and how to stay away from building bad links. It’s all about quality, relevancy, and user focus.

Bad Link Building

don't build links this way

  

vs.

Good Link Building

LinkResearchTools Superhero

Reciprocal Linking

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results.

Reciprocal Linking

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad.

Article Marketing or Guest Posting

Links with over optimized anchor text in articles or press releases distributed on other sites. For example:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

Article Marketing or Guest Posting

It’s great that people write about you and link back to your website, but just as long as they create links in a natural way. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.

Web Directory Links

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking.

There are some directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be in there!

Web Directory Links

The best directories are the ones that also provide useful information for your potential customers.

The key to link building is RELEVANCY, therefore building links in niche directories and directories attached to informative websites relevant for your industry are beneficial for you.

Forum and Blogposts Comments

Unhelpful forum or blog comments with optimized links in the post or signature, for example:

Thanks, that’s great info!- Jane Jane’s SEO agency

SEO Agency Services London

Forum and Blogposts Comments

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts.

Buying Links… or Not!

Google clearly states that buying backlinks to improve your rankings breaches their guidelines.

They consider links as votes and paying for a vote is unethical. As well as potentially being a waste of money, low-quality paid links are extremely high risk.

Links bought from sites that openly state (on their site or elsewhere) that they sell links are your ticket to a Google Penalty!

Buying Links… or Not!

Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience.

If you want a risk-free approach to SEO then don’t buy links. If you ever have, GET RID OF THEM NOW! Read more about old backlinks and how they can affect your rankings in this blog post: What you didn’t know about your old backlinks.

google-spam-examples

Google gave a bunch of spam examples

We've put together a white paper explaining 9 link spam examples
given by Google, where we explain them in more detail for you.

Download the White Paper and learn:

  • How hurtful spam links look like
  • How they violate the Google guidelines
  • Where those links were placed
  • Why those spam links are bad

By reading this simple white paper, you will gain an understanding of what Google is looking for.

This will help you clean up your own site and avoid a Google Penalty.

 

Simple link building tips

Although proper link building is not an easy thing to do, there are still many white hat SEO techniques you can start with even today, without considerable efforts or expenses.

1. Ask for backlinks

This is a good way to start, especially if you are a beginner in this job. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site. All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.

But be careful and make sure that the backlink comes from a website that is relevant to your niche, otherwise, it will not have too much of an impact and may even be harmful.

2. Build relationships

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups, such as the Link Building Experts Group on Facebook, for example.

Make the first step and start contributing with interesting and relevant comments and posts, providing contextual value to each discussion.

By actively participating in these online communities focused on your niche, you will not only gain some good backlinks, but you will always have access to the newest industry news and be able to connect to some interesting people that share your passions.

3. Give a testimonial

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.

On one hand, this is a perfect way for them to build customer trust. On the other hand, it’s a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.

Companies get another testimonial to place on their site, while you get a new backlink.

If you’re a LinkResearchTools or Link Detox user and love our tools, you can start with your first testimonial here. We will gladly link back to you.

LinkResearchTools Superhero

4. Start a blog

Don’t make a blog with one post and one backlink to your site. If you do, you not only wasted your time but probably also just created another risky link for yourself. If you want to have your own blog, you need to keep it alive.

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.

This is the only way to ensure that the world will want to link to it again and again. That’s how you get great backlinks, you earn them!

5. List your site in trustworthy directories

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages.

But not all online directories are bad. A directory that not only gives you the chance to post a link to your website, but also provides useful information for your potential customers is a directory you want to be listed on.

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.

You can start with a listing in the Dmoz – Open Directory Project. This is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

dmoz web directory

6. Write a good guest post

There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

  • the website or blog is relevant to your topic;
  • the article is NOT about how great you are/ your company is;
  • you have a focus on quality (well written, professional, and interesting);
  • you keep in mind that a poor article can bring bad reputation.

It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

LinkResearchTools helps you quickly evaluate the Power and Trust of a domain. You can either use the Link Research SEO Toolbar to check the LRT Power*Trust of a page or domain or you can use the LinkResearchTools Toolkit to evaluate more link building opportunities at once.

Advanced link building tips

Link building has become a very hard and tricky job, and because of that you need professional tools to help you with that. LinkResearchTools developed 21 different tools that you can and should use for discovering and building new, high-quality links.

7. Discover competitors' common backlinks

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too?

All you have to do is analyze these backlinks and try to get them as well. The Common Backlinks Tool (CBLT) is a tool especially made for this. Enter up to 10 competitors and start your report. CBLT will help you not only find common backlinks, but also discover competitor’s sources and techniques.

common-backlinks-uk-newspapers-example

Common backlinks for the top 6 UK newspapers, sorted by LRT Power*Trust dom

8. Get an indirect backlink from your competitor

It is quite common that some of your competitors link to the same sites. Link Juice Thief (LJT) finds places where your competitors commonly link to. These sites are usually big authorities in your industry.

The Link Juice Thief (LJT) has a similar results matrix to the Common Backlinks Tool (CBLT). In many cases, you will find that the pages your competitors link to are authoritative sites in your niche.

link-juice-thief-common-links-uk-newspapers-example

Common websites where the top 6 news websites in the United Kingdom link to sorted by LRT Power*Trust dom.

A link from such a place would be very helpful as to the powerful link juice your website would receive. But there is something else: if you manage to get your backlink here, your competitors will indirectly link to you.

The Link Juice Thief (LJT) tool helps you get backlinks from high authority  pages in your niche.

Get your competitors to link to you

A-H are your competitors, commonly linking to #1, #2 and #3. If you get a link from #1, #2 or #3, you will have your competitors indirectly linking to you.

What are you waiting for? Go and build those links! Just make sure that these websites are relevant to your niche, have low risk for your backlink profile and a decent LRT Power*Trust.

Have in mind that the Link Juice Thief (LJT) tool is available only in the LinkResearchTools Superhero plan and higher plans.

9. Recover your dead backlinks

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.

Such issues may also commonly occur after a site was re-launched or migrated to another domain. You should then redirect these backlinks to some other page.

The Link Juice Recovery Tool (LJR) helps you find the backlinks that your site has, that are linking to a non-existent page (HTTP-code 404). You should try and recover this power and trust those links have either by recreating the page, or redirecting the link to another existing page.

LJR doesn’t only detect HTTP-code 404 errors, it also detects timeout errors (504) or invalid access errors (403) for example. When re-launching your website, you want to look at all these errors, find the root problem and fix it before you get in trouble.

The Link Juice Recovery Tool is very simple to use; just pop in your URL there and run the report. First, you will get a list of all your broken backlinks:

Link Juice Recovery

Once you have the list, the LJR tool will generate a .htaccess code which you can easily insert into your .htaccess file.

.htaccess code

 

Check also Wikipedia's dead links

Did you ever think about using Wikipedia's dead links as a link building source? Google finds Wikipedia to be as a very trustworthy site. You can find dead or broken links there and forward or replace them. A good, free tool for this is Wikigrabber. There you can search for keywords and get the pages that require a citation on Wikipedia or have a dead link on them.

Even if the Wikipedia links are NoFollow links, they still pass on a lot of trust. Don't think that Google doesn't look at NoFollow links. It does since we've also seen them mentioning NoFollow links in Manual Action penalty claims. Read more about NoFollow links in this research we published here.

link-research-seo-toolbar-seo

Link Research SEO Toolbar Wikipedia SEO Metrics at a Glance

10. Turn your mentions into backlinks

This is probably one of the easiest ways to gain some new backlinks. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink.

But, how do you find those mentions? With LinkResearchTools is easy. All you need to do is start a Backlink Profiler (BLP) report and filter the results by Link Status > MENTION.

Competitive analysis

Backlink Profiler (BLP) - Mentions

The Backlink Profiler (BLP) is a great tool for finding mentions that look like links but to find brand mentions that don’t look like URLs will take a little more digging.

Another way to find and monitor mentions is by using the SERP Research Tool (SERP) with a smart combination of advanced search operators.

Here’s an example where we try to find mentions of Active Campaign, with no link to www.activecampaign.com, using the SERP Tool from the LinkResearchTools SEO toolkit.

serp-tool-example-link-building-mentions-discovery

Here are the search operators we used in this example:

  • “active campaign” OR “activecampaign” -activecampaign.com
  • “active campaign” “marketing automation” -activecampaign.com
  • “active campaign” “email marketing” -activecampaign.com

To find the most mentions you should select all results from any time or the last year. It’s best to use the local search engine and language that your target audience will use too.  In the metrics section, you can select the metrics you wish, but you will want to look at the LRT Trust*Power Details.

Once your SERP report is completed, you need to select “NO” in the ‘Linked’ column to see the URLs that are not linked to your site.

serp-mentiones-not-linked

ActiveCampaign Mentions - SERP Tool

To find the strongest pages mentioning your brand, you can sort the results further by LRT Power*Trust.

serp-mentiones-not-linked-sorted

High LRT Power*Trust ActiveCampaign Mentions - SERP Tool

If someone already mentioned your brand, then why wouldn’t they want to link to you?

A simple email like this will usually do the trick:

 

“Hey [NAME],

I'm [YOUR NAME], [POSITION] at [WEBSITE].

I see you mentioned my [WEBSITE] on [Your Page] about [The Subject]. Thank you for doing that I really appreciate it.

However, I was wondering if you would mind adding a hyperlink, so that people can find out more about [The Subject].

I think it would be super-useful for your visitors.

Looking forward to hearing your thoughts on this.

Thanks a lot.

All the best.

[Your Name]”

The SERP Tool might not find as many mentions as a straight Google search. However, it will find the most relevant results, so you can avoid wasting time chasing links that may be weak or irrelevant.

11. Find the strongest competitors healthy backlinks

Since Google launched the Penguin update in 2012, strong links are not the only webmaster's concern. If you do not want to be penalized, links must be safe as well. How do you find those strong, and yet not risky links, relevant for your niche?

You can use Competitive Link Detox (CDTOX) to compare your site against 10 of your competitors. After you get the report results, you can easily sort links by LRT Power*Trust and by very low DTOXRISK.

low-detox-risk-high-power-trust-competitor-links

Italian Coffee Sellers Competitor's Links With Low DTOXRISK and High LRT Power*Trust

12. Find the most relevant link building opportunities

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually it is not so easy to find them. Whether you want to find a strong relevant site or blog where you can place a guest article or thematic forum with Follow links – the SERP Research Tool will help you. SERP is designed to help you find the most relevant and strongest results.

After you get your results, you can sort them by strength, theme or any other metric you want. The best thing about SERP is that you know these links are relevant and high authorities in your industry.

Here's an example on how to use the SERP tool to find great guest post opportunities for the bodybuilding and fitness industry.

Search operators:

  • inurl:submission-guidelines + muscle building,
  • inurl:write-for-us + workout routines
  • workout +guestpost +health
  • contribute +fat loss
If you sort the SERP tool results by LRT Power*Trust, you will discover some great guest posting opportunities.

serp-body-building-guest-posts-opportunities

SERP Tool Guest Post Opportunities Sorted by LRT Power*Trust

13. Be aware of your competitor's new links

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities.

Link Alerts (LA) is a tool made to inform you about your new backlinks, but, apart from that, you can also use it to monitor your competitors.

Not only will it help you find some new backlink opportunities, but it can also enable you to discover some new sources and techniques you could use in the future.

Link Alerts

The best thing about Link Alerts is that you can set it up to send you e-mail notifications with fresh backlinks. It's like Google Alerts, but for links.  This will allow you to identify negative SEO attacks right away. In case of new, unwanted links, you can react immediately, and thus protect your site from being hit by a Google Penalty. Read all about the risks and techniques of negative SEO attacks here and learn how you can protect your site.

14. Launch a "Scholarship" contest or a giveaway campaign

.gov and .edu links pass a lot of Trust, but they are also very hard to get. Here's a great example of how The HOTH does it.

They launched "The HOTH SEO Scholarship Program" awarding a scholarship to students in the United States who write a blog post on the topic “How Companies Can Take Advantage of Digital Marketing”. The requirements are simple:

seo-scholarship-requirements

Students have access to University Blogs and magazines. I bet that The HOTH will get a lot of high-trust links from this campaign. After a quick peek at their backlink profile, I see that they already earned a lot of .edu links from the "Scholarship" campaign. A very smart link building idea if you can afford it.

thehoth-edu-links-scholarship-campaign

The HOTH Backlink Profile .edu Links

 

Earn your links!

Building links is one thing, but you can also earn links if you put out great content.

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine.


What is does great content mean for Google?

Great content is:

  • desirable
  • findable
  • useful
  • accessible
  • credible
  • valuable

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site.

But, there is something more; one really simple fact: Good content will bring you a lot of natural backlinks! ...and Google looks at links as well. In fact, links are Google's #1 ranking factor.

“How to write a high-quality article” would be another interesting topic, but for now, let's focus on how you can earn more backlinks with your content.

15. Infographics

However good your writing, some people find it easier to grasp information visually.

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience.

Many people use Infographics to attract links. And it works. Sometimes someone might use your infographic, but without linking to you. In such case, you could start a “Google reverse image search”.

infographic-google-image-search

Google Image Search for Infographic

If you notice that a webmaster “forgot” to link you, you could simply warn him to do so.

16. Lists

You know what?

  1. Lists
  2. Are
  3. Cool

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will actually click on it and later share it. Just compare these two headlines:

"Green tea is good for your health"
"7 incredible reasons why you should drink green tea"

Let's be honest, even if you do not like green tea, you would click on the second headline.

17. Research reports and case studies

Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. That’s the reason why the most sharable contents are:

  • Research papers
  • Case studies
  • Reviews
  • Comparisons

Try to be the first to write about a certain topic. Fresh content is critical in any industry especially if your niche changes quickly. In your research, include all relevant data, test results, charts and always link your sources.

18. Newsletter subscriptions

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the amount of backlinks.

Try to include some effective call-to action button in your newsletter, for example offer them to register for some webinar, download some whiter paper or eBook.

19. Extra material

You can also try and get the most value from every piece of content you create by reusing your content in different formats:

  • guides
  • infographics
  • videos
  • webinar recordings
  • transcripts
  • podcasts from research

There’s plenty of room for creativity when it comes to marketing.

By using multiple content formats, you will generate more leads and move them further. Also, you will show expertise and increase your authority.

 20. Learn from others

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody.

The problems can be various. Usually, people make a mistake with the choice of the topic. It doesn't matter how good your article is if nobody cares for that topic. The opposite can happen too; cool topic, but weak content!

You can read hundreds of articles and watch dozens of videos about good content, but there is always one safe road: learn from others.

For example, you want to write about health, but don't know which topics are the most popular? Well, let's start one simple report with the Strongest Subpages Tool (SSPT). We tested on thehealthcareblog.com. Here is a list of the blog posts, sorted by LRT Power*Trust.

strongest-subpages-of-a-website

If you really want to see, how many backlinks these blog posts received, you only need to analyze these pages in the Bulk URL Analyzer (Juice Tool).

bulk-url-analysis-no-of-backlinks-to-subpages

Bulk URL Analyzer (Juice Tool) - Pages sorted by number of backlinks

Impactana can also help you discover link-bait content. And it will not be only Buzz content. Impactana finds the strongest content even on the most boring topics. It brings out content that got shared, liked, commented on, downloaded and linked to thousands of times.

You can also use Impactana to look at the content that works for your competitors, see who writes for them and who the people that engage with their content are.

Here's a typical example of content that will never create BUZZ: an article about air conditioners. This is a useful piece of content, it has almost 4000 links.

impactana-link-bait-content

Impactana Link-Bait Content in Boring Industries

Link Building Tools

Here's a list of all the tools we used to create this article:

We encourage you to start building links. But before you do that, make sure to do a detailed link audit, and disavow all the spammy links you bought in the past and use Link Detox Boost to make Google crawl the links in your disavow file faster. Disavow all the links that have a high risk. You don't want Google Penguin to find them, do you?

Remember that Google Penguin is now part of Google's core algorithm, so it runs in real time. You can get a penalty with every re-crawl.

BONUS TOOL TIP: The Link Opportunities Review Tool (LORT) allows you to check links quickly and easily. With LORT, you can quickly decide which links are good for your website and avoid building risky links.

Conclusion

Real link building has always been hard. Why wouldn’t it be? Creative endeavors require time and effort and this is exactly what link building is – a way to add value to the Web, working all the time alongside great content.

But no matter how hard it is, don’t ever be so desperate to use black hat link building techniques that can cause more harm than good. Do not buy backlinks! The backlinks you buy, can only hurt your site. Instead of that, invest in software that can help you get white hat SEO backlinks and invest in people that are able to produce great content!

Most important of all, focus on the users and give people real value. Build links that are relevant, enriching both the web and its users.

Build links that you will be proud of and don't forget: Ranking without links is really, really hard!

superhero smallWith the Superhero Plan you can perform link audits, link cleanup, link disavow boost, competitive research, professional SEO and backlink analysis for your own or your competitor's sites.

You can avoid a Google Penguin Penalty! Learn all about the Real-Time Google Penguin Update in this free webinar.

Join our free 21 Day Link Strategy Training below

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Christoph C. Cemper
Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox. A well-known and distinguished expert in SEO who started link building for clients in 2003, building the Link Research Tools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011. In 2015, Christoph introduced Impactana, a new technology platform and SaaS product to measure the success of content beyond "social buzz", to find content, videos and people that make an impact.
Christoph C. Cemper
Christoph C. Cemper
Christoph C. Cemper

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21 Comments

  1. Fabric Structures on November 11, 2016 at 10:51 am

    Impressive post, back-link still plays a vital role in ranking website in major search engines like Yahoo, Google, Bing. A link from high authorities sites gives an boost.

  2. Gloria John on November 11, 2016 at 12:52 pm

    Hi, Christoph!
    It is a great list of link building techniques. It is a very impressive article with in-depth knowledge. Recovering dead backlinks is an important point hat you mentioned. We should always check for broken links and if found any of such links we need to redirect it to some other pages. Using social media is also an effective alternate for link building. There are numbers of social media networks that help us to build high-quality links.
    Great job ?.

  3. Abel Pardo Fernández on November 11, 2016 at 8:09 pm

    Very good article, Christoph.

    I think that good contacts is a keypoint for getting good links, for having good jobs and for everything in life.

    Best regards!

  4. sarath on November 12, 2016 at 7:29 am

    Great list Christoph! I feel like link building is more than relationship building now. For that, social media and Guest posting is my favorite choice. I can also find some other best ways for link building in this article. Hope this help every readers to find more easiest ways for link building for coming years.

    Thanks
    Sarath

  5. Ruth Belmont on November 12, 2016 at 12:20 pm

    Very nice article. Thanks for sharing. All the strategies are awesome. I will definitely use it from now onwards . I generally face problems in link building & finding broken links. Also it is difficult to find good quality links. But all the suggestions stated by you will help me a lot. Thank you once again.

  6. Jonathan Berthold on November 12, 2016 at 2:24 pm

    Excellent summary! Full of the basics & some salient tactics for advanced link building. It’s interesting to see how the world of link building has evolved over the past couple of years due to some of the major updates rolled out by Google. This, in addition to the 7 Golden Rules, are excellent guides on the new age of link building.

    Cheers!

  7. SixtyMarketing on November 12, 2016 at 7:15 pm

    Hi Christoph, link building is near enough impossible in 2016 and Matt Cutts has mentioned a few times now that it may not even be a ranking factor in the future? Hope you dont mind but i have wrote an article about link building factors for 2016, which i think will be a great extension of your post for your readers – http://www.sixtymarketing.com/focus-backlinks-2016/ – Hope you enjoy and thanks for the good read!

    • Christoph C. Cemper on November 12, 2016 at 1:23 pm

      Hey Kev

      Thanks for your feedback. Matt Cutts is on vacation for over 2 years now.

      John Müller on the other hand just confirmed end of November 2015 that links are very important and continue so.
      See also my (german) recap of that conference.

      http://www.linkresearchtools.de/news/omx-seokomm-2015-recap-links-bleiben-sehr-wichtig/

      The over-simplified view you took in your post linked is of course the wrong way to address it.
      It’s not either or.
      And certainly it’s not only about money keyword links.

      Best regards from Vienna,
      Christoph

  8. Abhinav Aditya on November 13, 2016 at 4:35 am

    Awesome post!!! In SEO it is must to pay attention towards link building and it should be a quality one to get high rank in SERP. It seems that you have suggested some class techniques to build quality backlinks. Keep posting…

  9. Cris on November 13, 2016 at 7:27 am

    I knew it! Guest posting will always be in the game of SEO for link building techniques. 🙂

  10. Visible One on November 13, 2016 at 8:12 am

    Indeed, a great article! No doubt these back link tips are useful in ranking website in major search engines. These techniques can be very helpful if we utilize them on the right way.

  11. Anurag Kumar on November 14, 2016 at 9:01 pm

    Impressive tips, backlink plays a major role in ranking website. But after so many years of knowing google all I can say that google studies your links, from where you are linking and how important that link is. Google algorithms studies each and every backlinks to give you trust and ranking. If your webiste is linked to some low quality sites. It will not play any major. However, backlinks are not the sole ranking factor, your website structure is also important in ranking. Thanks for your tips.

  12. Thomson River on November 16, 2016 at 11:33 am

    Link building is easy to explain, but quite tough task in implementing. Still, getting quality backlinks is very important for any link building strategy.

  13. Paul Marshall on November 16, 2016 at 4:47 pm

    Great post, I think your The Common Backlinks Tool might just convince me to go for your software! Sorry, developer hat on, point 19, your H3 is broken! 😉

    • Daniela on November 17, 2016 at 2:13 pm

      Great to hear that you like the Common Backlinks Tool. P.S. H3 Fixed, thanks. 🙂

  14. Snigdha Saha on November 24, 2016 at 3:29 am

    I like Link Juice Thief (LJT) And Prearranging to take expert plan. Please tell me one thing, is it work for me perfectly ?
    Thank you !

    • Makeljana Shkurti on November 25, 2016 at 4:14 pm

      Hi Snigdha,

      Thank you for your question.

      Please contact us at helpdesk@linkresearchtools.com for further information on our tools and Plans.
      Thank you!

      Best regards,
      Makeljana

  15. Richard Hare on November 26, 2016 at 12:28 am

    Link outreach is great way to get great links, but the problem is it is very time consuming process. Now my question is, does PBN links are allowed?
    It worked before, but I think not more valuable this time.

    Thanks.

  16. Sanjeet Veen on November 26, 2016 at 6:07 am

    The link building is the daily food for the website while on page optimisation is one time food for the website, link building techniques described here is necessary, but I believe that Blog Comments are one of the best technique.

  17. Lester Ong on November 29, 2016 at 9:54 am

    Hi Christoph. I have been searching for sites that can give me a clear idea about how to get backlinks and I find your article very informative and useful. Your lists of backlink strategies are great strategies although some of it I am not familiar with like getting an indirect backlink from a competitor. I am really glad I checked your website. Thanks for the help. Cheers.

  18. Anila Jain on December 1, 2016 at 6:51 am

    The tips that you have mentioned above, I have used most of them already and trying to apply some new technique as well. I am confused on how to use the broken link for building quality backlinks to our website. Should I first write a good content and then try this?

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