EN | DE | Contact Us +43 720 116 440+1 866 347-3660+44 800 011 9736+31 85 888 1541+353 76 680 1480+1 877 736-7787

Competitive Landscape Analyzer (CLA)

Blend in with your competition, then do a little better and WIN!

Compare your competitors with your  website and learn how to outrank them.

What you can do 

  • Understand why your competitors rank better
  • Find the ‘magic link ratios’ for your niche
  • Find the ‘magic link ratios’ for your language
  • Find the ‘magic link ratios’ for your keywords
  • Find the ‘magic link ratios’ for your country

Your benefits…

  • Compare your site with up to 10 competitors
  • See what kind of links Google expects in your niche
  • See the natural distribution for follow/nofollow links
  • See the natural distribution for brand keywords
  • See the natural distribution for money keywords

Find the ‘magic link ratios’ for your niche, language, keywords and your country

The Competitive Landscape Analyzer is part of the comprehensive LinkResearchTools SEO Toolkit, designed to help you understand your competitors and rank better in search engines.

What you can achieve

What Can The Competitive Landscape Analyzer Help You Achieve?

 

The Competitive Landscape Analyzer (CLA) helps you compare Link Profiles against the link profiles of your competitors.

Your competitors are all sites ranking above you, not just the companies you know.

By understanding the strengths and weaknesses of your website vs. your competition’s website, you can identify SEO opportunities that others don’t see.

By comparing your domain to the domains of your competitors, you get an edge for your SEO!

The Competitive Landscape Analyzer (CLA) takes the guesswork and SEO myths out of your daily work as a digital marketer.

For example, there’s not a 20:80 ratio for NoFollow Links vs. Follow Links. Every industry, topic, keyword, language and country has different rules. And YOU are the one to know those rules, understand them instead of blindly following major SEO blogs like sheep.

By making a comparison of the results on the first page of Google, you get an excellent understanding of what goals you should target. The best approach is to blend in and then do a little better.

Quick Video Tutorial For The Competitive Landscape Analyzer (CLA)

 

Competitive Landscape Analyzer Benefits & Features

Focus on Pages, Categories of the full Domain

The Competitive Landscape Analyzer (CLA) compares your backlink profile and dozens of other metrics with those of your competitors.

Usually, you compare the backlink profile of the whole domain, but you can also drill-down to compare only subfolders or even individual pages.

Why compare only a page or a subfolder to your competitors?

  • Analyze a particular product sold on a page in e-commerce stores
  • Analyze a particular product category of e-commerce stores
  • Compare only the homepages or the contact page (or or or) of your domain vs. those of your competitors
  • Understand why a competitor’s product page is outperforming your own product page
  • The options are limitless.

So you can focus on only those subfolders or pages of your specific SEO analysis, save time and stay focused.

Google Indexation Ratios

You can check if a URL is indexed by Google by going to Google.com and searching for site:http://yourdomain.com/yourpage.htm.

The Competitive Landscape Analyzer (CLA) can show you how the backlinks of your domain are indexed by Google, compared with your competitors. The goal with the CLA is to spot abnormalities that your site might have and plan a strategy to blend in. For example you might find that:

  • You have an extraordinary amount of backlinks which are not indexed by Google
  • You don’t have many links from large well-indexed sites like your competitors’ do

The CLA finds the Google Indexed data for the backlinks of your domain and up to 10 competitors. You can see how your site compares with domains that rank on a page one of Google. You should then aim to blend in and then win.

Analyzing Google Indexed Pages ratios in your niche gives you the insight to help you rank on page one of Google.

Combined with TitleRank™ this analysis option is very helpful to spot a lot of links from penalized link networks (PBNs) and other shady places. Let’s face it – this stuff works in some niches and all you need to know how well or bad and then make an informed decision.

Link type ratios

Links can be text links, image links, frames, redirects, mentions etc.

Most successful sites have a mixture of different link types. If you analyze your competitors you can see the typical Link Type ratios of the domains that are ranking on the first page of Google.

Why do you need to know about Link Type ratios?

The domains that Google rank on their first page usually have similar Link Type ratios. If your domain does not have a similar ratio it could look unnatural to Google and be devalued because of this. You should aim to have similar Link Type ratios to your competitors that rank for similar keywords, in your language and in your country.

You should always aim to have similar Link Type ratios backlink ratios to your competitors.

Link Velocity Trend (LVT) Ratios

What is Link Velocity Trend (LVT)?

Link velocity describes the speed of link growth to a page or domain. Link velocity trends describe the trends of link growth, i.e. how fast or slow the link growth to a page or domain is in a given time span. Depending on the time window you’re looking at these can be different trend indicators. Typical time windows to look at for link velocity are month, quarter, half-year, full-year or two years.

How can seeing LVT ratios help you?

The Competitive Landscape Analyzer (CLA) can be used to show Link Velocity Trends of your domain compared with your competitors. Google does look at backlink profiles and growth of backlink profiles over time.

It is imperative that you understand the natural link growth patterns in your niche to be able to compete with other players. Your goal is to understand: what link growth is ‘natural’ in your niche, for your keyword, for your country.

Link Velocity Trend for the past 24 months

One thing is sure – there is no absolute number that is right for all industries.

The CLA can help you understand the link velocity trends in your backlink profile vs. those of your competitors.

Analyzing Link Velocity Trend ratios in your niche gives you the insight to help you rank on page one of Google.

NoFollow/Follow Ratios

What are NoFollow/Follow ratios?

Most successful sites have a mixture of Follow and NoFollow backlinks. If you analyze your competitors you can see the typical ratios of the domains that are ranking on the first page of Google.

Why do you need to know about NoFollow/Follow ratios?

The domains that Google rank on their first page usually have similar ratios of NoFollow/Follow backlinks. If your domain does not have a similar ratio it could look unnatural to Google and be devalued because of this. You should aim to have similar NoFollow/Follow ratios to your competitors that rank for similar keywords, in your language and in your country.

You should always aim to have similar NoFollow/Follow backlink ratios to your competitors.

There is no “golden rule” like a 20:80 ratio for NoFollow Links vs. Follow Links. Every industry, topic, keyword, language and country has different rules.

And YOU can be the one to know and understand those rules for your niche, instead of blindly following major SEO blogs like sheep.

LRT Power*Trust Ratios

What are LRT Power*Trust ratios?

The LRT Power metric is the perfect replacement for Google’s outdated PageRank™.

The LRT Trust metric helps you evaluate the quality of a link by calculating the inheritance of trust from trusted sites.

Most successful sites have a wide range of backlinks with varying LRT Power*Trust values. If you analyze your competitors you can see the typical ratios of the domains that are ranking on the first page of Google.

Why do you need to know about LRT Power*Trust ratios?

The domains that Google rank on their first page usually have similar LRT Power*Trust ratios. If your domain does not have a similar ratio it could look unnatural to Google and be devalued because of this. You should aim to have similar LRT Power*Trust ratios to your competitors that rank for similar keywords, in your language and in your country.

You should always aim to have similar LRT Power*Trust ratios backlink ratios to your competitors.

Ranking Keywords Metrics (SEMrush) Ratio

SEMrush is a keyword analytics service that integrates with LinkResearchTools to provide extra data. SEMrush data shows you which keywords that your websites rank for and the number of searches done for those keywords per month.

How can SEMrush Ranking Keywords Metrics help you?

The Competitive Landscape Analyzer (CLA) uses SEMrush data to:

  • Show the number of keywords that whole domains rank for (No SEMrush API key required)
  • Show the number of keywords that a page ranks for (SEMrush API key required)

Both are indicators of the ranking power of a page or a domain. You can use these metrics to analyze the backlinks of your domain and up to 10 competitors. You can see how your site compares with domains that rank on a page one of Google. You should then aim to blend in and then win.

Analyzing SEMrush Ranking Keywords Metric ratios in your niche gives you the insight to help you rank on page one of Google.

FOLLOW and NOFOLLOW links in your niche

Don’t play sheep - find out the real world distribution!

Frequently Asked Questions About The Competitive Landscape Analyzer

Can I see the same information as CLA with the CDTOX competitor research tool?

 

Competitive Link Detox (CDTOX) reports the DTOXRISK™ and Link Detox Rules of your competitors’ links with a special focus on link risk.

Competitive Landscape Analyzer (CLA) gives you the most comprehensive set of data when comparing your link profile with those of your competitors for everything else.

With Competitive Landscape Analyzer (CLA) you can understand most “magic ratios” of your nice. With Competitive Link Detox (CDTOX) you can find low risk and powerful links of your competition.

The combination of both tools enables you to make informed decisions when you build backlinks and outperform your competition.

I think my site has too many widget links, can I see this with the CLA landscape analysis tool?

widget-location-CLA

 

Absolutely, this is just the sort of thing that the Competitive Landscape Analyzer (CLA) is built for. Run Competitive Landscape Analyzer (CLA) in the Full Analysis mode and make sure that you select “Link Position” in the Link Metrics section.

In the results, you will now be able to see overdone widgets in the Link Location histogram.

Further details about these widget links can be found in the results table. To see only these results, go to the LinkLoc column and filter for ‘Widget’.

backlink analysis

Does CLA take disavowed links into account?

 

Yes, the CLA takes the uploaded disavowed links into account.

Pieter-Jan Vanneste, Seodvize, @Seodvize

Pieter Jan Vanneste

“I’m a freelance SEO consultant and I have to admit, I absolutely love LinkResearchTools. I’ve been using their Superhero plan for over two years now. The Juice Tool helps me find backlink opportunities and shows me quickly if a domain is worth the backlink. With the Domain Compare tool and the Competitive Landscape Analyzer I create nice “How-does-your-site-performs-against-competitor” graphs that I include in almost every pitch presentation. And of course, there are the advanced backlink tools that help me get all the insights I need to discover how competitors are building up their backlink profiles. Keep up the good work guys!”

 

 Maximilian Euler, Owner of Ayudo Online Marketing

Maximilian Euler

“We love to work with LinkResearchTools. It’s our favorite software for link analysis. We also love the detox tool very much with all the rules which help us monitor the health of our clients link profiles. Keep up the great work guys!”

 

Marc Kenigsberg, Tradeopus

Marc-Kenigsberg

“We started using LRT for the Detox function after a negative SEO attack on our site. Not only was LRT instrumental in helping us clean up the links and recover the site but it has become critical to the way we do all of our marketing efforts. Most of our processes today are built around LRT and its tools and everything that we have learned from the LRT team. A must have tool for anyone serious about traffic”

 

Case Studies Featuring the Competitive Landscape Analyzer

SEO Case Studies

 

 

How to do Link Building with Impactana and LinkResearchTools

When building new links, it’s important to understand what are the normal link ratios in your niche, for your keywords, in your language and in your country. In this case study, our LRT Certified Professional – Benjamin Mylius uses the Competitive Landscape Analyzer to look at link ratios, LRT Power*Trust ratios and link velocity trends.

How to Analyze SEO Metrics and Outrank Your Competitors

Competitive Domain Analysis allows you to compare your online competitors and reveal your own strengths and weaknesses.  In this article Tom Black shows how to use five of the LRT tools for SEO competitive analysis, including CLA.

How to protect your website from negative SEO

Negative SEO is now a real threat. This article gives seven tips to prevent Negative SEO happening to you. The case study includes how to use CLA to detect dangerous link ratios.

 

 

Do you need more brand links or more money keyword links?

Compare your backlink profile to the one of your strongest competitors and understand what is the best direction in your nichehow to outperform them.