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Privacy Statement


Terms and Conditions

Version: 23 May 2017

Welcome to the website - hereafter referred to as "the Service" – which is implemented, operated and hosted by the online marketing company LinkResearchTools ("the Provider"). By registration to the you ("the Client") agree to be bound by the following Terms and Conditions (this "Agreement") below. If you object to anything in this Agreement, you cannot use the Service. This Agreement may be changed and modified by the Provider at any time and will be effective upon posting on the Website. You agree to any kind of modifications by your use of the Service after such posting. These Terms and Conditions of the Service govern the relationship between you and the Provider

1. Description of the Service

The Service provides users with access to a comprehensive collection of resources, including by not limited to, search engine optimization tools and link analysis tools.

2. Electronic Agreement

This Agreement is an electronic contract that sets out the legally binding terms of your use of and relationship to the Service. These Terms and Conditions may be changed and modified by the Provider at any time. The modifications will be effective upon posting on the Website of the Service by the Provider. The Client agrees to the modification by further use of the Service.

3. Electronic Form

By accessing the Service you consent to have this Agreement provided to you in electronic form. In order to access and retain this electronic Agreement, the Client must have access to the World Wide Web.

4. Proprietary Rights

The Provider owns and retains all proprietary rights of the Service. The Service contains the copyrighted material, trademarks and other proprietary information of the Provider.

5. No Resale or Redistribution of Service

With this Agreement you agree not to reproduce, duplicate, copy, sell, trade, resell, modify, and create derivative works, or exploit for any commercial purposes, any portion of the Service.

6. Privacy

The Provider reserves the right to access, preserve and disclose your account information and content if required to do so by law or in a good faith belief that such access preservation or disclosure is reasonably necessary.

7. Unauthorized Usage

7.1. You must be a human. Accounts must not be registered by "bots" or any other automated methods.

7.2. The Client has one user account. In this user account, he can add sub users, who can use the account as well. This sub users will be managed by the client.  Depending on the plan purchased by the Client, the Client will be allocated a specific, limited, number of sub users.

7.3. You must not modify, adapt or hack the Service or modify another website so as to falsely imply that it is in any kind associated with the Service of the Provider. You may not reverse engineer or reuse source code that is in public view. This includes any and all JavaScript. The code is the Provider's copyright.

8. Age Requirements

The Client must be at least eighteen (18) years of age to use the Service. By using the Service, you warrant and represent that you have the right, authority and capacity to enter into this Agreement and to abide by all of the terms and conditions of this Agreement. As the Service is intended for adults, the Provider will not knowingly collect personal information from children under 13 years of age. If you are a parent or a legal guardian of a child under the age of 13 and believe that a child has submitted personal information to the Service, please contact us at

9. Blocking of IP Addresses

The Provider reserves the right at any time in its sole discretion to block users from certain IP addresses from accessing the Website of the Service. In this way the Provider can ensure the integrity of the Service.

10. Subscriptions, Charges on you Billing Account

10.1. General

You agree to pay the Provider the subscription fee specified on during a subscription period.

10.2. Payment Method

A valid Paypal account, a valid credit card or a bank account is required to subscribe to the Service. The payment services of the Provider include PayPal, 2checkout, Heidelpay, etc. For PayPal to bill a subscription type product, a valid credit card is required. None of your billing information is stored on the servers.

If you choose to pay via Heidelpay, you must note that Heidelpay will reserve the amount for the next cycling period 7 days before actual payment day. If a reservation has already occurred and the client cancels the Service after the reservation, the client has to wait until the reservation automatically has ended or the client claims the resolution of the reservation at his credit card bank. Please note that the duration of the reservation depends on the credit card issuing bank of the end consumer, the automatic resolution of the reservation after termination of the Service may last under some circumstances longer than 7 days.

10.3. Invoiced Subscriptions

Some accounts can be paid for via invoicing with mutual agreement between the parties. There may be extra fees associated with invoiced accounts. If the Company has agreed to enter into an invoicing relationship with you, all invoices must be paid within 15 days. You agree that the Company may charge interest of 1.5% per month for past due accounts and that you are liable for attorneys' fees and reasonable collection costs arising from Company's efforts to collect on past due amounts.

10.4. Cancellation

For security reasons, a phone call to the Company is not sufficient to cancel your account or subscription, which you may cancel at any time by contacting our helpdesk in writing via the form available under the account settings. Cancellation does not entitle you to a refund. You will continue to have access to the Site and Service until the end of your subscription term.

10.5. Auto-Renewal of the Client's Subscription Period

The Client is entitled to receive the Service only during the subscription period specified on you Billing Form. All subscriptions will automatically renew at the end of the subscription period until it is canceled by you. You will not receive any Notice of Auto-renewal anymore.

10.6. Recurring Billing

All our subscription plans use recurring billing. You will automatically be charged the Subscription fee for the subsequent period until you cancel the Service before the new Subscription Period begins. Please notice, that the Client is solely responsible for canceling the Subscriptions. Refunds cannot be given. By entering into this Agreement, you accept responsibility for all recurring charges prior to cancellation. The recurring billing will happen based on the time zone of the Provider.

10.7. Payment failures

You are to cure the reason for unsuccessful charges within 48 hours of notification by the billing system (i.e. PayPal, 2Checkout or Heidelpay) and/or the Provider. A failure to charge a renewal payment successfully (i.e. due to an expired credit card) does not excuse you from not paying. You must pay on all amounts past due, that have not been disputed specifically in writing and in reasonable good faith, an interest charge of one and one-half percent (1,5 %) per month computed from the due date of each payment, or the maximum rate permitted by law. Furthermore, the Client must also be liable for all attorneys' fees and collection costs arising from the Provider's efforts to collect unpaid balances.

10.8. No Refunds

The Provider is not obligated to provide you a refund at any time. If you choose to cancel your account during your subscription term, you will not be refunded in whole or in part. If you choose to downgrade your plan level during your subscription term, you may be entitled to a pay a lower amount at renewal, but you are not entitled to refund at any time.

According to EU Law, Reverse charge of VAT may apply. Where applicable, Reverse charge of VAT is due no later than 14 days from the date of the signature.

Digital / Electronic training materials ("the Material") are a firm sale and are non-refundable. Each digital Material for sale in the Provider's digital stores (like but not limited to Amazon, Udemy,,, is a license to view the Provider's Material, which includes online streaming video tutorials and coaching demos and/or downloadable written content. The Provider's Material is only available for instant streaming or instant download, and the Provider cannot identify whether the Client has viewed the Material once he has purchased it. When purchasing any Material, the Client will be deemed to have viewed the Material. For this reason, all Material purchases are final and all fees non-refundable. If the Client buys access to a live event (webinar) and does not show up, the Client will also not be eligible for a refund.

The Provider does honor requests for the refund on the following grounds:

  • Non-Delivery of the Material: due to some mailing issues of the Client's e-mail provider or mail server the Client might not receive a delivery e-mail from the Provider. In this case, we recommend contacting the Provider for assistance at Claims for non-delivery must be submitted to the Provider's Support department in writing within 10 days from the order placing date. Otherwise, the Material will be considered received and downloaded;
  • Download and unzipping issues: it may happen so that the Client is having problems while downloading the Material or its unzipping. Claims regarding such issues must be submitted in writing to the Provider's Support department within 3 days.  If the Client doesn't  properly contact the Provider during this period, the Client agrees that we may construe silence as a successful download of the Material with no further right of redress or refund for a “download issue” reason. Failure to receive assistance for downloading or unzipping within 3 days may result in a refund decline;
  • Material not-as-described: such issues should be reported in writing to the Provider's Support Department within 10 days from the date of the purchase. Clear evidence must be provided proving that the purchased Material is not as it is described on the website. Complaints which are based merely on the Client’s false expectations or wishes are not honored. Complaints which are based merely on the Client’s previous knowledge and claiming that he didn’t learn “enough new things” are not honored. Defects in free bonuses are not a base for refund requests.

The Provider does not guarantee that its Material is fully compatible with any third-party programs and the Provider do not offer support for third-party applications. The Provider's Support Team is always eager to assist you and deliver highly professional support promptly.

Here you find more information about the LinkResearchTools (LRT) Certified Program Materials.

10.9. Current Information Required

The client is obliged to supply current, complete and accurate information to the provider. Clients with their head office located in the European Union are self-responsible to supply their Value Added Tax (VAT) number to the provider; otherwise, they will be charged 20 % Austrian VAT. If the client provides the VAT number after payment a subsequent recalculation of the sales tax or a refund of the sales tax, is not possible due to the previously announced transfer of tax liability by the provider. In addition, the client is self-responsible to update his data in any case of a change.

10.10. Reaffirmation of Authorization

The Clients non-termination or continued use of the Service reaffirms that the Provider is authorized to charge your Payment Method.

10.11. Price Grandfathering Policy
The Price Grandfathering Policy is the method of appreciating loyal customers that keep their account in good standing. Loyal customers always pay the subscription price for the plan and duration they signed up for as long as the account is in good standing. If the customer cancels or has a failing credit card, we allow a 14 day grace period after that cancellation to sign up again and re-activate the account at the old price. Beyond those 14 days after cancellation, the customer needs to pay the current price. Non-subscription products (“add-ons”) are not subject to this policy.

Read more about the background of this policy here.

11. Credit System

The Service is based on a credit system. This means that each product of the LinkResearchTools contains a certain number of credits per month. The credits expire after 1 month. Exception: When a product is paid for 6 or 12 months in advance, all credits will be added to the account at the beginning of the cycle, and are valid until its end. Unused credits that have expired will not be refunded or extended.

If more credits are required than the product purchased by the client contains, the client can either upgrade to the next higher product or purchase additional credits if available for the required tool. These products are listed as "add-ons", ie these products can only be purchased if an active subscription exists. The provider will not offer credits for single products (stand-alone products). If the client upgrades to a higher product, the current product will automatically be canceled and run out at the end of the current billing cycle; the new, higher product's billing cycle will begin at the time of the upgrade. This means that the billing cycle of each product lasts exactly 30, 180 or 360 days, and cannot be shortened due to an upgrade.

12. Access and retention of reports

The Access to the reports will be locked if a subscription expires. If the client needs access to the reports after the subscription has expired, a new subscription must be purchased by the client. The provider offers to keep the reports 7 days after the expiration of the subscription. Within those 7 days after the expiration of the subscription, the client is not able to access the reports due to the access lock policy for expired accounts.

For all existing and active subscriptions, the access and the reports remain unaffected, except for Quick reports, these reports are all deleted after 7 days of report creation.are all deleted after 7 days of report creation.

13. Access to Google Webmaster Tools Account

The Client has the option of connecting his Google Webmaster Tools (GWT) account to the Service. If the Client chooses to make use of this feature then the Client allows the Provider to have access to their GWT account and process the data that is contained in the Client’s account within the framework of the service. The Provider will only process the available GWT data, and the Provider will not make any changes to the Client’s GWT account under any circumstances.

14. Modification to Service

The Provider reserves the right at any time to modify or discontinue, temporarily or permanently, the Service (or any part thereof) with or without notice. You agree that the Provider shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service.

15. Liability Exclusion

The provider is not responsible for the interpretation of the customers, which are based on the results of the Link Research Tools and/or the Link Detox tools. The provider may function as an advisory, but it's the client's sole responsibility to analyze and interpret the results from the Link Research tools and/or the Link Detox tools. The customer is especially responsible himself for all data used in combination with the Google Link Disavow Tool or the Bing Link Disavow Tool. Furthermore, the provider cannot be held liable in court for any results of the tools. Any kind of misinformation or malfunctions should immediately be reported to the provider.

16. Reliance on Content, Advice, etc.

Any advice that may be posted on the Website is for informational and entertainment purposes only. It is not intended to replace or substitute for any professional, financial, legal, or other advice. If you have specific concerns or a situation arises in which you require professional advice, you should consult with an appropriately trained and qualified specialist. The Provider does not: (i) guarantee the accuracy, completeness, or usefulness of any information on the Service, or (ii) adopt, endorse or accept responsibility for the accuracy or reliability of any opinion, advice, or statement made by any party that appears on the Website. Under no circumstances will the Provider or its affiliates be responsible for any loss or damage resulting from your reliance on information or other content posted on the Website or transmitted to or by any other Clients.

17. Disclaimers of Warranties

The Service is provided "AS-IS" and on an "AS-AVAILABLE" basis. The Provider expressly disclaims any warranty of fitness for a particular purpose or non-infringement. The Provider cannot guarantee and does not promise any specific results from the use the Service.
You agree that you must evaluate, and bear all risks associated with, the use of the Services, including any reliance on the accuracy, completeness, or usefulness of such content. In this regard, you acknowledge that you may not rely on any content created by the Service or the Provider. Use of the Services may result in technical malfunction, delay, misdelivery, or other problems with other systems, programs, or computer hardware. The Provider cannot and does not guarantee compatibility with other systems and hardware.

18. Labeling

The Provider is entitled to refer to the Client on every advertisement material or advertisement effort without any claim of compensation by the Client. Under reservation of the Client's possible disconfirmation in written form is the Provider entitled to point out the existing business relationship with the Client on the Provider's very own advertising mediums and especially on its internet website with name and company logo of the Client.

19. Limitation on Liability

Except in jurisdictions where such provisions are restricted, in no event will the Provider be liable to the Client or any third person for any direct, indirect, consequential, exemplary, incidental, special or punitive damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses.

20. Disclaimers and Limitations

Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the above limitations and disclaimers of warranties may not apply to you.

21. Indemnity by You

You agree to indemnify and hold the Providers and other partners and employees, harmless from any loss, liability, claim, or demand.

22. No Third Party Beneficiaries

The Client agrees that, except as otherwise expressly provided in this Agreement, there shall be no third-party beneficiaries to this Agreement

23. Applicable Law, Place of Execution and Place of Jurisdiction

The Sole jurisdiction is Vienna, Austria.
Solely Austrian right with the exception of international reference norms shall be applied to the legal relationship between the Client and the Provider. The regulations of the UN Convention on Contracts for the International Sale of Goods (CISG) do not apply.
A local and factual responsible Austrian court for the place of business of the Provider will be the agreed upon place of jurisdiction for all resulting conflicts between the Provider and the Client.

24. Severability Clause

If any term or other provision of this agreement is determined to be invalid, illegal or incapable of being enforced by any rule or law, or public policy, all other conditions and provisions of this agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated hereby is not affected in any manner materially adverse to any party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in an acceptable manner to the end that transactions contemplated hereby are fulfilled to the extent possible.


25.1 Rights in the algorithm and in the resulting settings/configurations

The Provider grants the Client the non-exclusive right to adjust the Link Detox Genesis® algorithm according to the needs and opinions of the Client with the program settings provided by DTOXTUNE® Tool.

The resulting configurations may be used for personal purposes of the Client only. The Provider shall have the right to exploit the Client’s resulting configurations and adaptations worldwide and without limitations in time, including but not limited to the right to analyze, adapt, adjust and publish them, e.g. include them in program settings available to all Clients of the Service.

25.2 Naming of new configurations

The Client shall have the right to designate names to his new configurations. The Provider shall have the right to make the configurations available to the other Clients under these or changed/abbreviated names without limitations in time and location.

25.3 Non-Commitment

The reports and results, derived from the Client’s new settings and configurations of the algorithm under DTOXTUNE®, do not represent the Provider’s estimations and opinions. They are fictitious, noncommittal estimations of backlinks portfolios, based on the settings and configurations chosen freely or even arbitrarily by the Client of DTOXTUNE®.

The Provider does not assume any liability whatsoever for the relevance, accuracy or completeness of the reports and the information and materials included therein.

26. Link Opportunities Review Tool (LORT)

The Provider grants the Client the right to use the LORT for personal use and purposes only.

The LORT Tool helps the Client to simulate in short time the potential risk of a new link before he builds it, and it can be used only for a limited number of URLS. For a detailed analysis of a bigger number of links, the Client should use the DTOX tool in the Link Opportunity Audit mode.

The Client is advised to start a DTOX report to evaluate the DTOXRISK® of his existing backlinks, as a first step, and then use the LORT Tools for an accurate evaluation of potential links about his existing links.

The LORT Tool is not an alternative of the Link Detox Tool but only a quick way to achieve quick link evaluation results for only a handful of links.

The Provider does not assume any liability whatsoever for inaccurate and/or incomplete results.

SEO is not an exact science, and the Provider can therefore only give the Client opinions and recommendations and does not assume any liability for the conclusions the Client draws from said opinions and recommendations. The evaluation of links, done by the Provider, is not a verdict on the content of the sites, but a specific and subjective estimation of their potential influence on search engine rankings.

27. Provider Information & Contact Details

Postal Address:
Leonard-Bernstein-Straße 10
1220 Wien

fon AT: +43 1 23 66 385
fax AT: +43 1 953 50 19
fon US: 800 230 3975
fon UK: 0800 8101116

Payment Provider:

The settlement of the website via credit card takes place:

1, Place du Marché
L-6755 Grevenmacher
R.C.S. Luxembourg B 144133
E-Mail: info @

Heiko Strauß
Ramona Spies

Company Registration Data:
Company Name: LinkResearchTools GmbH
Company Reg Nr. : FN 269754y
Tax Reg. Nr. : 189/5973
VAT-ID: ATU62127727
Gewerbereg.Reg. : 104381F22, MBA22-104381F22/0001/002


We value your privacy. We will never give, rent or sell your personal information to anyone else.


By using our websites you agree to the following terms and conditions:

The evaluations, results, views and analysis expressed by LinkResearchTools GmbH on the websites,,, and are personal opinions of several internal and external SEO experts.

We do not pretend to have access to Google‘s algorithms and evaluation methods as they are not published and not accessible to any third parties. We use material published by Google, but draw our personal conclusions from our long experience in Search Engine Optimization, feedback from clients, observations from thousands of reports created and ongoing testing and configuration of our systems according to our best effort and knowledge.

The algorithms Link Detox Genesis® and the Link Detox Risk (DTOXRISK™ and Domain DTOXRISK™ are based on our research, experiences and personal estimations. The algorithms and the reports created by the programs LinkDetox® and LinkResearchTools® do not reflect the official policy or position of Google or other Search Engine operators.

The automated reports created by LinkDetox® and LinkResearchTools® are therefore also derived from personal opinions and conclusions based on experience, monitoring of the link graph derived from various link data sources, SEO metrics providers and thousands of users giving us their personal opinion about the quality of links and deductions we make from the correlation of those signals.

The labels given to links and websites, such as “High DTOXRISK™” are merely instructive and introduced for the sake of usability of the program and not to be taken literally.

SEO is not an exact science and we can therefore only give you opinions and recommendations. We ask you to critically review and double check the automated results, using your personal experience and direct viewing of the nature and content of websites that are shown as potentially harmful for your backlink profile and website. The links evaluated by the program as harmful do not always affect your search engine ranking.

Our evaluation of links is not a verdict on the content of the sites, but a specific and subjective estimation of their potential influence on search engine ranking.

If a website is evaluated using the domain wide Link Detox Risk (Domain DTOXRISK™), then no content of that website is evaluated. The result represents an estimation of the probability that that website could experience a loss in traffic due to penalization because of a violation of official or unofficial Google guidelines.

If the average Link Detox Risk (Domain DTOXRISK™) for a domain is very high, that does not mean that links being placed on that website to your website also pose a risk for you.


The impact of NOFOLLOW links on search engine rankings and penalties is discussed controversially. Google published that such links would be completely ignored. We believe that NOFOLLOW links can under certain circumstances still be harmful to search engine rankings and result in manual penalties, because Google generally tries to identify spamming intents. We regularly hear from clients that their penalty was only lifted after they investigated and removed large quantities of NOFOLLOW links. From this we conclude that Google in certain cases tries to identify intents of spamming even if NOFOLLOW links are used.

We therefore explicitly give you two possibilities to run our software:

  1. Ignoring NOFOLLOW links - which will mean assigning a zero DTOXRISK™ score to all links in our software.
  2. Activating the NOFOLLOW evaluation - which will result in calculation of DTOXRISK™ score for NOFOLLOW links – albeit with a different risk scoring in the algorithms of Link Detox® than for FOLLOW links.

The results of Method 2 (“Evaluate NOFOLLOW”) are alternative evaluations of DTOXRISK™ for all links including NOFOLLOW links, based on the assumption that NOFOLLOW links should be evaluated as well, although with a different calculation of risk scores.