LRT LinkResearchTools

LRT Power*Trust – Determine Strength and Trustworthiness of a Link

Are you still looking at the Google Toolbar PageRank to assess the quality of a page?

Google’s Toolbar PageRank is officially dead

Stop looking at it!

John Mueller from Google confirmed in a video that PageRank is not likely to be updated in the future.

“PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating it going forward… we have a lot of ways to recognize these problematic links, and the sites selling those links, which essentially blocks the PageRank from passing through those sites.”

John Mueller – Google Hangout, streamed live on Oct 6, 2014.


You still need a reliable set of SEO metrics to look at when assessing the trustworthiness and power of a page or website.

LinkResearchTools developed the LRT Power*Trust metric already in 2012 to solve this.

Since Google lost interest in updating PageRank long before that announcement, LinkResearchTools built the LRT Power*Trust.
LRT Power*Trust is a reliable set of two SEO metrics that measure the power (like Google PageRank) and more important as second dimension also the trust of a link.

These metrics are more accurate than the Google Toolbar PageRank ever was.

Do you miss the Google Toolbar PageRank in your Browser?

Don’t worry, we got you covered.

You can install our free LinkResearchTools Browser Extension for LRT Power Trust for Chrome and Firefox now.

Why do you need the LRT Power*Trust™ metric?

The LRT Power*Trust metric will help you assess the quality of a page, domain or top domain in no time.

By using it in your daily SEO workflow, you can:

“Is it good to get a backlink from this website?”

“Is this a link worth keeping?”

“Which links should go in the disavow file?”

LRT Power*Trust is included in all the LinkResearchTools Plans.

Choose the one that works best for you.

Make smart decisions and WOW your customers!


What is LRT Power™?

The LRT Power metric evaluates the strength of a website based on the number and power of links and helps you quickly determine the strongest page, domain, or top domain.


What is LRT Trust™?

The LRT Trust metric helps you evaluate the quality of a link by calculating the inheritance of trust from trusted sites. It’s comparable to the TrustRank patent and indicates the implied trust of the page in Google. This works on many levels. For example, it still makes sense to get a link from a blog that is linked to by many trusted sites, such as universities.


What is LRT Power*Trust™?

LRT Power*Trust is THE one metric you must look at to judge quickly the overall impact of your links. It is the LRT Power multiplied by the LRT Trust. The LRT Power*Trust is calculated by analyzing data in real time from over 24 sources including Google, Moz, SEMRush, Majestic®, Sistrix, and many more.

Understanding the strength and and trustworthiness of a link is very important.

Industry standard metrics LRT Power™ and LRT Trust™ give you that vital information you need at your fingertips.


How to interpret LRT Power*Trust?

There are four types of Power*Trust links

Depending on their Power and Trust, links fall into one of four quadrants below:
power and trust for backlinksThe four examples below describe possible combinations of Power and Trust, and how they impact your daily SEO work. We list the “DomainAuthority” value from Moz as a benchmark. It is clear that the LRT Trust metric is much more accurate – especially in small and medium-sized values where it appears DomainAuthority gets stuck around 40-50.

High Potentials: High Trust and Low Power

This combination is often found on links from universities or government institutions. Although their sub-pages have very low linkage (i.e. low power), they enjoy a high level of implied trust. Don’t be fooled by a low power display. The link itself is very trustworthy and often more difficult to get than a “powerful” one.

LRT Low Power-High Trust Links

Nitro: Low Trust and High Power

Links with the highest Power aren’t necessarily the best ones. You have to look deeper at the individual LRT Power and LRT Trust metrics to see the true quality of the link. The results below are typical examples of the “gambling and adult entertainment” niche – very strong links from untrusted sites. Such glaring discrepancies between LRT Trust and LRT Power can be attributed to “uncontrolled” link building (AKA “spammed” links).

LRT High Power - Low Trust Links

Weak Links: Low Trust and Low Power

Links with neither Trust nor Power won’t help your site much. They may be from new, dormant, or penalized sites. A possible usage for those links might be as filler to carefully mix in some “noise” to your backlink profile. As the screenshot below shows, a good example is a new sub-blog of a strong top domain such as Remember that Trust is inherited domain wide and may also affect some links. Make sure to manually review the page before seeking a link from it.

LRT Low Power-Low Trust Links

Awesome Superstars: High Trust and High Power

A link from a page with high Trust and high Power is obviously the perfect link for any link builder. If you can get one of those, go for it!

LRT High Power High Trust Links

Top500 Domains by LRT Power*Trust

The Top500 Power*Trust™ list is updated twice a month and features the Top 500 domains worldwide or for a specific country. The list is based on the LRT Power*Trust™ metric, which measures the quality of a link. This metric is an extension from the previously developed LRT Power™ and the LRT Trust™ metrics. Both metrics are individually used for analyzing link quality.

The LRT Trust™ metric is similar to the TrustRank patent. LRT Trust™ measures the implied trust of a page. The trustworthiness of a page is calculated by the inheritance of trust from trusted sites. The LRT Power™ metric is comparable to Google’s PageRank™. The LRT Power™ metric determines the strength of a website based on the number and power of links.

Following years of research and calculations, LinkResearchTools developed these two metrics to determine the quality of a website in accordance to its power and trustworthiness. LRT Trust™ and LRT Power™ were combined to create a unique metric, which allows for an immediate judgment on the quality of a link.

The full Top 500 list of domains is available here for free download – paid plans even get 5000 domains.

The creator of the LinkResearchTools, Christoph C. Cemper, describes

“I must admit, evaluating the quality of a link has never been easier – I wish I had these metrics years ago when all people were focusing on PageRank™ and all other legacy metrics. Seriously, you can’t do any research on your links without these metrics. The LRT Power*Trust™ is THE metric you need for your judgment on link quality!”

CEMPER Power*Trust is now LRT PowerTrust

CEMPER Power*Trust™, CEMPER Power™ and CEMPER Trust™ were names for LRT Power*Trust, LRT Power and LRT Trust in their original version from 2012 thru 2014. Since 2015 the metrics based on the same technology were renamed to reflect the shortname of LinkResearchTools – which is LRT – versus the inventor’s name.


Reviews of LRT Power*Trust, Power, and Trust metrics

Why We Use LRT Metrics
From my work with these metrics I have shown why I use LRT metrics as an effective SEO tool. The results show how they not only offer more insightful analysis than their main competitors but fall closer to a manual link inspection, allowing quicker answers to those important SEO questions…

Identify “bad” links with Linkresearchtools Power*Trust update
The changes Linkresearchtools has made are extremely useful for linkbuilders and SEO’s looking for signs on how their sites are doing when it comes to Penguin updates for example. And the new trust metrics are again an indication that tools these days are moving forward really quickly…

CEMPER’s New Power*Trust & Daily Refreshed Trust & Power Metrics: What You Need to Know
“Link Research Tools”, probably the most advanced SEO and link building tool scored again! With the new metrics LRT Trust™ and LRT Power ™ they obsolete a lot of other link metrics you may know and still use. The new “Power*Trust keyword cloud” is again a whole new way to visualize backlinks and the Power*Trust metrics is said to become the only metric to base link decision on.

Google Penguin Asks for Better Links and Better Tools

Everyone is familiar with DA and PA these days, but less are familiar with Cemper Power, Trust and Power*Trust metrics so…

Power*Trust Metrik – Eine kleine Case Study
(german case-study)

Cemper Regains Lead as the Best Link Building Tool
One of the most useful additional additions include the anchor text cloud, which are more helpful than ever after Google’s latest anchor text focused updates….

What Are Alternatives to Google’s PageRank?
If you’re doing things like guest posting or link building services, this is a pretty powerful tool that you can use to guess how much you’re going to get out of this link.

Gute Backlinks haben Power und vor allem Trust
(german review)


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LinkResearchTools from Christoph Cemper not only delivers the game play book, but the strategic operational manual for success. You just need to supply some sweat and then reap the rewards.

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