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Link Velocity

What is Link Velocity?

Link velocity describe the speed of link growth to a page or domain. Link velocity can be measured in new links per month or new linking root domains per month.

What are Link Velocity Trends?

Link velocity trends describe the trends of link growth, i.e. how fast or slow the link growth to a page or domain is in a given time span. The trend of link growth for a page or domain is an indicator for the interest expressed on the web for that page or domain.

Introduction to Link Velocity metrics

What are typical uses of Link Velocity Trends?

 

A very negative link velocity trend (LVT) means that the web has lost interest in the page or domain. In SEO this can often indicate that the (maybe artificial) link building was stopped or dramatically decreased – because of the cost, or risk associated with it.

Understanding Link Velocity for SEO

Link Velocity backlink growth

Google does look at backlink profiles and growth of backlink profiles over time.

It is imperative that you understand the natural link growth patterns in your niche to be able to compete with other players.

Google does use link growth trends (i.e. link velocity trends of LVT) to understand which website try to manipulate their organic results. If your backlink profile grows too fast, you’re out. If you’re too slow, you won’t ever get on the first page.

For years link velocity has been a “magic ingredient” in SEO, yet so many tools didn’t provide you with the necessary data. This is where LinkResearchTools (LRT), the Competitive Link Velocity Tool (CLV) and the metrics LVT, LV6m, LV12m, and LV24m that you can look at in many competitive analysis tools like the Competitive Landscape Analyzer (CLA) come in.

Your goal is to understand: which link growth is “natural” in my niche, for my keyword, for my country.

One thing is sure – there is no absolute number that is right for all industries.

Using Link Velocity Trends for Backlink Analysis

Having metrics like Link Velocity Trends (LVT) at your hands for every single link you analyze empowers you to understand how natural or unnatural the backlink growth for any given linking domain is at the moment of analysis,

This helps you weed out the “bad links” in any link profile, without even using Link Detox technology.

In fact, Link Detox uses LVT (Link Velocity Trends) as one of many signals to analyze backlink profiles.

Using a very standard LRT report like Backlink Profiler (BLP) to look at the backlinks to a page, subfolder or domain helps you understand the backlink profile of ANY linking domain immediately. All you have to do is enable the “Link Velocity” parameters.

comprehensive backlink data

 

Here’s a quick example:

  • a domain has 1000 backlinks, each of those coming from different domains
  • 900 of those linking domains have an LVT of -75% or even lower
  • means that 900 of 1000 linking domains were out of favor on the web – or – as Penguin 1.0 already has shown – were domains with artificial link growth in the first place – domains that were part of an expired domain link network (PBN) that link building was stopped for at some point in time
  • Surprising that Google used this way to measure the “naturalism” of backlink growth only since 2012
  • Not surprising: Google doesn’t like it

For you as an SEO this means – if the LVT of any linking domain is -75% or less then you should be very careful about it, because you know that domain doesn’t receive any new links.

Ways to analyze Link Growth with Link Velocity and Link Velocity Trends

 

There are multiple ways and reasons to use Link Velocity and Link Velocity Trends (LVT) in your SEO and competitor analysis.

 

Analyze the link velocity of all inbound linking domains

The link growth of domains linking to you tell you about the popularity and health of each link. A domain that has a high link velocity trend is growing in popularity, and vice versa.

This means looking at the Link Velocity Trends (LVT) of any given linking domains can help you find powerful and popular domains in the link profile. You can also identify abandoned domains, or domains that were part of a link scheme (i.e. Expired Domain network sometimes also called “Private Blog Networks” (PBN) in black hat SEO circles).

How to do it: You can use the Backlink Profiler (BLP) to analyze all link velocity parameters.

Analyze the link velocity of your own domain

You can analyze the Link Velocity metrics for your own domain to understand how your own backlink profile developed and where it stands.

How to do it: You can simply run a JUICE report for your own domain to see all link velocity parameters.

Analyze the link velocity of any number of domains or pages

You can analyze the Link Velocity metrics for any number of domains or pages to

  • Analyze a list of potential domains you want to buy
  • Analyze a list of potential domains you might want to get a link from
  • Analyze a list of potential domains you might want to remove or disavow a link from (if they have very negative Link Velocity Trends)

How to do it: You run a JUICE report for any number of domains or pages to understand their link velocity parameters. Also Link Detox (DTOX), the Competitive Link Detox (CDTOX) and Link Opportunities Review Tool (LORT) use and display link velocity metrics.

Compare the link velocity of your own domain against competitors in your niche

Comparing your own link velocity against your competitor’s link velocity is then key to understand where you really stand in your market, in your niche, in your language and country.

Every market is different so it’s highly advised to perform such analysis for a multitude of combinations of keywords/language and main competitors.

How to do it: LRT offers multiple tools for competitive analysis in regards to Link Velocity.

You can use the tools BLP, CLV, CLA and JUICE for your own domain and your competitor’s domain to analyze all link velocity parameters. Also Link Detox (DTOX), the Competitive Link Detox (CDTOX) and Link Opportunities Review Tool (LORT) use and display link velocity metrics. Learn more.

Using the Tools of LRT to analyze Link Growth


You can use link velocity and link velocity trends as an unseen before quality indicator for links in many different tools of LRT. Link Velocity is also used in the popular Link Detox.

Using the Bulk URL Analyzer (Juice Tool) to analyze the link velocity for one or more domains and pages

You run use our Bulk URL Analyzer (Juice Tool) report for any number of domains or pages to understand their link velocity parameters.

Using Competitive Landscape Analyzer (CLA) to dig deeper into the link velocity of your niche

Competitive Landscape Analyzer

You can analyze the link velocity trends for all the links going to your competitors and yourself in the Competitive Landscape Analyzer (CLA)
These metrics give you an indication about the link growth speed in the last 4/6/12/24 months as well as a trend indicator of how link growth changed. This trend indicator is the Link Velocity Trends (LVT) metric you see pictured above.

Drastic changes in Link Velocity are often seen as negative signals by search engines like Google and thus causing drops in rankings.

Also getting links from sites that have drastic drop in link velocity also doesn’t make much sense, as they are probably left abandoned or from expired domains that are poorly reanimated. These domains usually get penalized by the Google Penguin algorithm.

You can use link velocity and link velocity trends as an unseen before quality indicator for links throughout the system. This is the same technology used in Link Detox.

You can use these metrics in all “detail analysis” tools, including the Competitive Landscape Analyzer (CLA).

You can use these metrics in all tools, including the Competitive Landscape Analyzer (CLA).

Using Competitive Link Velocity (CLV) to understand link growth in your niche

The Competitive Link Velocity tool (CLV) lets you quickly analyze the link velocity trends on a heatmap.

The CLV tool supports you in comparing your historical link development to your competitors’ domains.

Competitive-Link-Velocity

With CLV you can

  • Compare link velocity trends for up to 11 domains (you and ten competitors)
  • Spot seasonal trends and spikes in your niche (e.g. getting more links during Christmas or summer)
  • Gain a quick understanding of how many links per month is natural for your site
  • Understand link growth for different link types like text links, image links, redirects, NoFollow links, sitewide links and more
  • Analyze results for the last 30 days or the last 24 months

You can use CLV to

  • Develop a SEO strategy and budget
  • Plan a proper content marketing strategy
  • Plan a link building strategy for seasonal niches or specific events
  • Identify and confirm a negative SEO attack
  • Spot link velocity spikes that could cause Google Penalties
  • Set expectations with clients

Only with the Competitive Link Velocity Tool (CLV) you can figure out how much links monthly you need to keep up with the pace in your niche. Everything else means flying blind.

Competitive Link Velocity (CLV) is the only tool on the market that presents competitive link on a timescale heat map.

How CLV works

The Competitive Link Velocity (CLV) tool lets you compare your link growth to that of your competitors and visualize the result in an easy to understand heat map chart.

You’ll learn which link growing rates are examined as “natural” for your niche and therefore what’s the maximum speed you can run link building without being noticed by Google.

The aspect link growth is often ignored in many SEO campaigns and link projects, which can lead to nasty surprises. The heat map in the Competitive Link Velocity (CLV) tool provides you with changes in Link Popularity, Domain Popularity (linking root domains, DomPop) as well as detailed changes in text-, images-, NOFOLLOW- and redirect-links at a glance. The resulting heat map gives you a quick comparison of historical changes in link profiles. This lets you evaluate how many links of any kind need to be built or removed.

 

Answers you get from the Competitive Link Velocity Tool (CLV)

  • Has my Domain Popularity recently increased?
    Compare your link building with your top 10 competitors and review your link development over the last 2 years.
  • Do I grow more text or image links?
  • Do we have a drastic change in the number of image links?
    This may indicate a new banner link campaign
  • Do we have a sudden boost of NOFOLLOW links?
    This could indicate an increased interest for your domain in forums or blogs. Or it could be a spammy link campaign done as negative SEO by one of your competitors.
  • Did we get many redirected links recently?
    This could indicate an advanced SEO tactic, or again a lot of activity in social media through URL shorteners.

 

Available Link Velocity Metrics in LRT

The following metrics are available in LRT

LVT, LV4m, LV6m, LV12m, LV24m are new metrics to evaluate the link growth of source domains.

LVTIt is a trend indicator which informs you about the changes in link growth. This value is shown in %, and compares the value LV24m with LV4m. There are positive and negative link growth trends, depending if a site wins or loses links. A steady growth should always be sought, because drastic changes will often be interpreted as a negative signal, which can lead to a loss in the rankings. This allows you to exclude possible link sources with dramatic decline in link growth in advance, because they are no longer supported or likely expire soon - so it is not necessary to ask if a link of such a page is useful.
LV4mThis value reports the average growth of linking root domains (DomPop, LRD) / month in the last 4 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 4 months
LV6mThis value reports the average growth of linking root domains (DomPop, LRD) / month in the last 6 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 6 months
LV12mThis value reports the average growth of linking root domains (DomPop, LRD) / month in the last 12 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 12 months

LV24m

 

This value reports the average growth of linking root domains (DomPop, LRD) / month in the last 24 months. You can see the value in an absolute number, e.g. 42 new linked domains in the past 24 months

 

 

Get the LRT Tools to analyze Link Growth

Analyze the Link Velocity metrics for any number of domains or pages

The advantages of the quick backlink profiler
backlink analysis

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