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What does Internal Link mean?

Internal Link

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Internal links are links that go from one page on a (sub-)domain to a another page on the same (sub-)domain. They are commonly used in main navigation but are more helpful when embedded in the actual content of a website, to help the reader navigate.

Internal links are useful for five reasons:

  1. Internal links allow users to navigate a website
  2. Internal links thereby help establish information hierarchy for the given website.
  3. Internal links help bots to discover (new) pages on a website
  4. Internal links help distribute link power and link trust through the website.
  5. Internal link help control anchor text keyword relevance inside the website, thereby influencing search rankings
Categories: SEO Basics

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