Links & SEO Knowledge Base

The Links & SEO Knowledge Base tries to cover as many SEO concepts and terms possible.

If you think we can learn from each other, please do let us know.

  • Alt Text

    Alt text, also known as alternative text or alt tags, is a key component of search engine optimization (SEO). It is the text that appears in place of an image if the image cannot be displayed for any reason, such as slow loading times or a broken image link.

  • Anchor Text

    Anchor text is the visible, clickable text in a hyperlink. In the context of search engine optimization (SEO), anchor text plays a crucial role in how search engines interpret the content and context of a webpage. It is a strong signal to search engines about the topic of the linked-to webpage and can influence the ranking of that webpage in search engine results pages (SERPs).

  • Backlink Analysis

    Backlink Analysis is the cornerstone of link building and SEO.

  • Backlink Audit

    Learn what a Backlink Audit is, and why you should care about it.

  • Backlink Profile

    What is Backlink Profile? # A Backlink Profile describes the combined backlinks to a website, in an abstract way.

  • Backlinkaphobia

    a typical example of Backlinkaphobia in a large SEO Facebook Group

  • Disavow Links

    When you disavow links you tell search engines to ignore them for ranking calculation.

  • Disavow Scope

    There are three scopes for domains that define the scope we are referring to.

  • DoFollow Links

    DoFollow Links don’t exist. Some people mean a Follow Link when they say DoFollow link.

  • FAQ Google Penalties - Frequently Asked Questions

    What is the first thing I should do to recover my Google rankings?

  • FAQ Google Penguin - Frequently Asked Questions

    Google Penguin # Google Penguin was a major algorithm update that was first released in April 2012.

  • FAQ Link Audit - Frequently Asked Questions

    General Link Audit questions # For questions regarding Link Detox® at it’s metrics and use, please see the Link Detox FAQ.

  • FAQ Link Detox - Frequently Asked Questions

    Link Detox specific questions # For general Link Audit questions not specific to Link Detox at its metrics and use, please see the Link Audit FAQ.

  • FAQ Link Detox Boost - Frequently Asked Questions

    Link Detox Boost specific questions # This chapter contains only answers to very detailed questions about Link Detox Boost.

  • FAQ Link Disavow - Frequently Asked Questions

    Disavow, Disavowing Links, and the Google Disavow Tool # When and how should I use the Google Disavow Tool?

  • Google Filters

    Google Filters describe effects seen in search results when results are suppressed due to algorithmic reasons that Google won’t disclose.

  • Google Penalty

    Google Penalties often have an immediate and drastic effect on the rankings of web sites.

  • Hacked Links

    Hacked Links that are placed in illegal ways onto other websites.

    Hacked Links that are placed in illegal ways onto other websites.

  • High margin industries

    If your website is in a high margin industry, then different SEO rules apply

  • HTTP 301 Redirects

    A 301 redirect is a permanent redirect from one URL to another. When a user or search engine crawler attempts to access the original URL, they will automatically be redirected to the new URL.

  • HTTP 302 Redirects

    A 302 redirect is a type of HTTP status code that is used to indicate a temporary redirect.

  • HTTP 304 Not Modified

    The 304 Not Modified HTTP status code is a common response from web servers when a client (such as a web browser) makes a request for a resource that has not been modified since the last time the client requested it.

  • HTTP 304 Not Modified

    The 304 Not Modified HTTP status code is a common response from web servers when a client (such as a web browser) makes a request for a resource that has not been modified since the last time the client requested it.

  • HTTP 410 Gone

    A 410 Gone error is an HTTP status code that is returned by a server to indicate that the requested resource has been permanently removed and is no longer available.

  • Keywords

    Keywords and their classification matters for Toxic Links evaluation.

  • Link Building

    Link building is the process of generating backlinks to a website through various methods.

  • Link Crawl Budget

    Link Crawl Budget # Link Crawl Budget is a unit used for paying link analysis in LinkResearchTools (LRT) and Link Detox (DTOX).

  • Link Detox meaning

    What does Link Detox mean? # Link Detox® is a brand and trademark owned by LinkResearchTools GmbH.

  • Link Detox Risk

    Understanding Link Detox Risk # Link Detox Risk expresses the estimated risk a link has in a backlink profile.

  • Link Growth and Link Decline

    What is a Link Growth? # Link Growth describes when a domain’s backlink profile increases by new linking URLs or referring domains.

  • Link Juice

    Link Juice - Use 1 # Link juice often refers to the link value a link is able to pass on to the target.

  • Link Prospecting

    Link Prospecting is the art of finding new pages you want to get a link on.

  • Link Risk Management?

    What is Link Risk Management? Link Risk Management refers to the process of doing pro-active maintenance on a domain’s backlink profile for the purpose of having Google trust it more and not run the risk of triggering a manual or algorithmic Google Penalty.

  • LRT Wording

    There are couple words that are probably inventions by LRT, and we want you all to understand them.

  • Manipulative Links

    Manipulative Links are sometimes used to describe Follow Links from Link Building that pass PageRank

    Manipulative Links are sometimes used to describe Follow Links from Link Building that pass PageRank

  • Nofollow Links

    Nofollow Links are links not passing PageRank, hence (usually) not being seen as Unnatural Links by Google.

  • Ongoing Link Analysis

    Ongoing analysis of websites linking to you can provide valuable insights into the reach and effectiveness of your website and its content.

    Ongoing analysis of websites linking to you can provide valuable insights into the reach and effectiveness of your website and its content.

  • Paid Links

    A paid link is a link on a website that has been paid for, usually by a company or individual who wants to promote their website. Paid links can be beneficial for SEO because they generally result in increased traffic to the website that they are linked to. However, paid links can also be detrimental to SEO because they can be seen as a form of spam by search engines.

    A paid link is a link to a website that has been paid for, and it can help or hurt your SEO

  • Referring Page & Referring Domain

    What is a Referring Page? # The page where a backlink is originating from as Source URL is usually referred to as referring page or source page.

  • Scraper Links

    Scraper links are acquired automatically from domains running blackhat software. These links are often not to worry about due to obvious patterns.

  • Search

    Terms used in the Search Industry

  • SEO Rankings

    Ranking-related Terms used by SEOs

  • Sitewide Links

    Understand easily what sitewide links are, and why they need normalizing in link analysis.

  • Spam Links

    Backlinks acquired from sources or sites that use spammy links that point back to your site. There are several reasons why this occurs…

  • Superhero Plus Improvements

    The Superhero Plus plans were powered up even more for many tools.

  • Toxic Link

    Toxic Link is a broad marketing term often describing different things

  • Unnatural Links

    Unnatural Links are Follow Links violating the Google Webmaster Guidelines according to Google

    Unnatural Links are Follow Links violating the Google Webmaster Guidelines according to Google