Case Study Guidelines
We're happy that you want to publish a case study on linkresearchtools.com
You can show everybody how you used LinkResearchTools (LRT) to get excellent results. The case study should show unique and interesting ways in which you are using LinkResearchTools. Link Audits, Disavow File Audits, Penalty Recoveries, Link Opportunity Audits, Competitive Analysis, Link Risk Management just to name a few topics. You can include text, screenshots, and videos.
What will you get in return?
- The chance to work with Christoph C. Cemper and the LinkResearchTools team;
- The spotlight and your own place on the LinkResearchTools blog;
- Naturally-earned Do-Follow links;
- A rush of traffic and leads from the exposure of your name and brand;
- A chance to be the first to try out our new products and cool product updates.
Having said this, if you have a great case study you would like to share, get in touch with us.
Send the subject and a brief description (preferably in a Word document) of the case study you are planning to write.
Follow these instructions carefully:
1. Download the case study Word doc template
- Download the template here: http://linkresearchtools.com/wp-content/uploads/LinkResearchTools-case-study-Template.docx
- Save the case study with an appropriate file name: e.g., linkresearchtools-do-seo-right-20140731.docx
2. Write the case study in the Word .doc word template.
- List your assumptions based on overview analysis of the website.
- Research the website using the LRT tools and approved SEO research tools.
- Don't use any affiliate links in your case study.
- Don't use self-promotional language or links.
- Draw conclusions based on your findings.
- Write a compelling and interesting introduction and conclusion.
- Revise your case study to be concise. The Hemingway app can help.
- Check your spelling (use spell check in Word AND manually proofread what you've written). You can also use the Grammarly plugin for Word.
- The final text will be reviewed by the team of LinkResearchTools and are subject to approval.
Important rules regarding the spelling of our product names:
- Always refer to our brand as LinkResearchTools and NOT Link Research Tools.
- Always refer to "Link Detox" (the thing) not "a link detox" (verb/noun)
- Always write "Link Detox" not "Link DETOX" or "LINK DETOX" or "LiNk-DeToX" or other funny capitalization.
- Please do not use "DTOX" as short name for Link Detox®
- You can use "LRT" (as short name for LinkResearchTools) in moderated way.
3. Format the case study headings and paragraphs.
- Set main section headings as Heading 2. Set subsections as Heading 3.
- Highlight toxic links yellow and remove hyperlink if necessary.
- Bold text where logical.
4. Create images following the guidelines below:
- Screenshots MUST be at full 100% screen resolution (don’t zoom out or in unless necessary).
- Width must not exceed 950 pixels wide - crop screenshots when necessary. DO NOT size images down. This reduces the viewing quality of a screenshot.
- Save the final images in PNG format
- Image file names should not have any spaces or periods. Use hyphens.
- Image file names should be numbered in the order they appear in the case study.
- Image file names should have appropriate SEO names
- Submit the final images zipped and in a numbered order according to the way they appear in your Word .doc.
5. Following the conclusion of your case study, please provide the following information about yourself:
- Links to your Twitter/LinkedIn/Facebook pages.
- An author bio to use on the site (can contain brand links, too).
- The address where we can send your original certificate.
6. Make certain the draft is a quality that represents you as a professional - analytical, concise, precise.
7. Attach a list of all LRT report URLs you were using in the case study for review
8. Send it to us for review.
Christoph C. Cemper
and the team of