Case Study Guidelines
You can show everybody how you used LinkResearchTools (LRT) to get excellent results. The case study should show unique and interesting ways in which you are using LinkResearchTools. Link Audits, Disavow File Audits, Penalty Recoveries, Link Opportunity Audits, Competitive Analysis, Link Risk Management just to name a few topics. You can include text, screenshots, and videos.
What is in for you?
- The chance to work with Christoph C. Cemper and the LinkResearchTools team;
- The spotlight and your own place on the LinkResearchTools blog;
- Naturally-earned Do-Follow links;
- A rush of traffic and leads from the exposure of your name and brand;
- A chance to be the first to try out our new products and cool product updates.
Having said this, if you have a great case study you would like to share, get in touch with us.
Send the subject and a brief description (preferably in a Word document) of the case study you are planning to write.
Once we agree on the story, here are the technical guidelines so you can start writing your case study:
Step-by-step Check List
Follow these instructions carefully:
1. Download the case study Word doc template
- Download the template here: https://cdn.linkresearchtools.com/wp-content/uploads/LinkResearchTools-case-study-Template.docx
- Save the case study with an appropriate file name: e.g., linkresearchtools-do-seo-right-20140731.docx
2. Write the case study in the Word .doc word template.
- List your assumptions based on overview analysis of the website.
- Research the website using the LRT tools and approved SEO research tools.
- Don't use any affiliate links in your case study.
- Don't use self-promotional language or links.
- Draw conclusions based on your findings.
- Write a compelling and interesting introduction and conclusion.
- Revise your case study to be concise. The Hemingway app can help.
- Check your spelling (use spell check in Word AND manually proofread what you\'ve written). You can also use the Grammarly plugin for Word.
- The final text will be reviewed by the team of LinkResearchTools and are subject to approval.
3. Branding guidelines
Important rules regarding the spelling of our product names
- Always refer to our brand as LinkResearchTools and NOT Link Research Tools.
- Always refer to Link Detox (the thing) not a link detox (verb/noun) or "The Link Detox"
- Spelling: Always write Link Detox not Link DETOX or LINK DETOX or LiNk-DeToX or other funny capitalization.
- Please do not use DTOX as short name for Link Detox
- You can use LRT (as short name for LinkResearchTools) in amoderated way.
4. Format the case study headings and paragraphs.
- Set main section headings as Heading 2. Set subsections as Heading 3. The post title will be H1
- Highlight toxic links yellow and remove hyperlinks.
- Do not use bold text or ALL CAPS in text. Instead make important sentences stand out for easier online reading.
5. Create images following the guidelines below:
- Screenshots MUST be pixel-perfect, i.e. at full 100% screen resolution (don’t zoom out or in).
- Image width
- max width is 960 pixels wide for full size
- any half of that, i.e. 480, 240, 120 for smaller images
- crop screenshots when necessary.
- DO NOT re-size images. This reduces the viewing quality of a screenshot.
- Image format is PNG lossless only
- Image file names should not have any spaces or periods. Use hyphens.
- Image file names should be numbered in the order they appear in the case study.
- Image file names should speak for themselves, i.e. have appropriate SEO names with keywords describing the pictured content - for example:
- Submit the final images zipped and in a numbered order according to the way they appear in your Word .doc.
6. Following the conclusion of your case study, please provide the following information about yourself:
- Links to your Twitter/LinkedIn/Facebook pages.
- An author bio to use on the site (can contain brand links, too).
- The address where we can send your original certificate.
7. Make certain the draft is a quality that you want to put your name on and represents you as a professional - analytical, concise, precise.
Please do not hand in inferior or even mediocre quality, as Christoph will be reviewing them all personally.
Deviations from simple rules like above shall not stand in the way of perceiving your work.