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7 Golden Rules of Link Building

Build links that increase your website’s traffic and conversion rates.

Optimize Your Anchor Texts

Build Links That Boost Your Rankings

Outperform Your Competition

7 Golden Rules of Link Building

Learn how to build links that boost your rankings

Build links that increase your website’s traffic and conversion rates!

Find out what kind of links help you achieve online success.

You need to focus on building high-quality, low-risk links.

Low-quality links are risky and will affect your website’s rankings.

Build links that create value for both your users and the Web.

That’s what great link building is all about.

Christoph C. Cemper wrote his 7 Golden Rules of Link Building.

Based on years of experience working with links.

In this eBook, you’ll find everything you need to know about link links

A link that’s good for a website, can be bad for another one

As obvious as it may seem, links really are not all the same. For example, you should avoid building a link that is:

  1. On a page that is not indexed by Google.
  2. On a page of a weak domain
  3. On a domain with a penalty
  4. On a domain that is associated with a bad neighborhood
  5. On a spammy directory
  6. On a page with a massive number of outgoing links
  7. On a domain that is part of a link network

Here’s what you’ll learn:

How you can get your competitors to link to you

How to find the links that are good for your website

How you can assess the risk of a link before you build it

What is the SEO metric that can help you assess the power of a link

What is the SEO metric that can help you assess the trust of a link

How to build links that bring you traffic


You’re missing out big-time if you’re not paying attention to your links.

And you’re missing out even more if you’re not building links according to the rules.


A few facts about the author Christoph C. Cemper

  • Founder of LinkResearchTools and creator of Link Detox
  • self-employed since 2003 working with links
  • 122.640 hours of experience with links and SEO
  • or 14 years of getting up every morning to work with links
  • spoken on 312 conferences about links
  • 152 public trainings about links since 2007
  • Mastermind of LinkResearchTools (LRT)
  • Ongoing SEO-experiments and tests
  • years of experience in online marketing
  • years of experience as a coach

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Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


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