We are proud to present to you our product update that will help you save time while delivering high-quality work for your clients, for your company or, why not, for your own business.
We improved LinkResearchTools (LRT) once more, so you can complete your link audit work faster with the Automatic Keyword Classification.
If you haven’t tried it yet we encourage you to login to LinkResearchTools and define the most important keywords for the domains you’re working with.
The Automatic Keyword Classification will help you:
- Classify 80% of your keywords faster (as essential step if you want to see a precise DTOXRISK score for your links)
- Have the keywords automatically classified for all your new backlinks for when you re-run or start a new report for your domain.
We also recorded podcast interviews with many famous SEOs and Online Marketers and we published all that interesting content for you.
Read on and learn more about how it works and get ready to save a lot of time.
We hope that you will enjoy it.
1. Automatic Keyword Classification
We’re proud to announce yet another time-saving feature we’ve built for our users. We know that manual keyword classification can take a lot of time, especially for large domains that have very diverse anchor texts for their backlinks. That’s why we built the Auto Keyword Classification. It will save you a lot of time. You’ll just love it.
1.1 Why should you classify your keywords
The anchor text type plays an important role in how we calculate the risk of your links. That's the reason why we want you to classify your keywords. Certain rules in our algorithm will only activate after you classify at least 80% of your keywords.
If you want to look at accurate DTOXRISK data, you need to classify your keywords and then Recalculate the risk of your links. We don't recommend disavowing any links before you classify at least 80% of your anchor texts and re-process your Link Detox (DTOX) report.
1.2 How to use the Auto Keyword Classification efficiently
You can either set up the Automatic Keyword Classification right when you start a new Link Detox (DTOX) report or you can add all the domains that you would like to automatically analyze keywords for in your LRT account “Settings”
1.2.1 Setting up the Automatic Keyword Classification for any domain in the account “Settings”
a. Go to settings in your LinkResearchTools (LRT) account
b. Click on the new “Auto Keyword Classification” button
c. Add the domain you need to classify keywords for.
d. Write down all the brand keywords you can think of for that domain. You can include URLs, the name of the owner and different variations of the brand name.
e. Write down all the money keywords you can think of. These are the keywords that you want to rank for. For example, 21st.com is an insurance company. Insurance, auto insurance, life insurance, etc. are money keywords for the 21st.com domain.
f. Put together a list of the other keywords that don’t belong in the money or brand category and have no association with you or your company.
You only need to do this once for each domain and the time you put into it is worth it. You get accurate DTOXRISK data in exchange, and therefore you can do a much better link audit job.
1.2.2 Setting up the Automatic Keyword Classification when you start a Link Detox (DTOX) report
Go to your LinkResearchTools Dashboard and start a new Link Detox (DTOX) report and do the following:
a. Type in your domain and then click on the “Set up Automatic Keyword Classification” button.
b. Enter your Automatic classification settings, following the same rules as above.
1.2.3 Running the Automatic Keyword Classification inside a report
When you open an old report or a report that doesn’t have at least 80% of the keywords already classified, you will see a notification, asking you to either do a Manual Keyword Classification or start an Automatic Keyword Classification.
Click on the “Automatic Keyword Classification” button, check your keyword lists again, and then click “Save and start”. This will take you to the keyword classification table and it will automatically start classifying your keywords, based on the rules you defined in the settings.
When you’re inside the Keyword Classification view in Link Detox, click on “Run Auto Keyword Classification.” This will apply the rules you defined before to your existing anchor texts.
It will only take a minute or so and you will see what percentage of keywords we managed to classify, based on the Brand, Money and Other keywords that you introduced for your domain in the previous steps.
Make sure that when the Auto Keyword Classification is completed you have more than 80% of your keywords marked as classified. If it’s less, you can check the anchor texts by count and either add more rules (brand, money, and other keywords) to the “Auto Keyword Classification” or classify more links manually. We recommend using the Automatic Keyword Classification. This will save you time in the future as well.
1.2.4 Have a quick look at the automatically classified anchor texts
Make sure that you are happy with the results of the keyword classification. Maybe you added a money keyword in the Brand field by mistake. No problem, you can always go back and change the classification in the keyword classification table.
2. We make sure that you see a precise DTOXRISK score
As mentioned before, the keyword classification is very important if you want to get the correct DTOXRISK estimation for your backlinks. You need the DTOXRISK score to be as precise as possible so that you don’t end up disavowing good links or not disavowing the ones that could be dangerous for your backlink profile. That’s why we decided to hide the DTOXRISK score every time you make changes to the keyword classification, disavow value or link rating actions in your Link Detox reports.
It’s especially important that after you do the keyword classification, you click on the “Recalculate DTOXRISK” button that you see inside your report instead of the DTOXRISK score.
This is the only way that we can allocate a correct DTOXRISK value to each of your links.
You should never start doing the link audit work if you don’t classify at least 80% of your keywords and then Recalculate the DTOXRISK.
After we recalculate the DTOXRISK, you will see the DTOXRISK value again. Only this DTOXRISK value is reliable. Anything else is you saw before was wrong.
2.1 Why we made these changes in the DTOXRISK score display
Yes, we refuse to show you a DTOXRISK score. To be more specific, we refuse to show you a wrong DTOXRISK. The reasons behind our decision are simple:
- we want you to do your link audit work the right way
- we want you to look at the correct data
- we want you to deliver reliable results
- we want you to recover from a Google Penalty
- we want your customers to recover from a Google penalty
- we want your organic traffic to grow
- we want you to keep your website safe from Google Penguin
- we want all the best for you and your business
3. Podcast Interview with famous SEOs and Online Marketers
In case you missed any of the podcasts we published last month in my link building and SEO podcast series, we have the entire list ready for you here.
Learn from the experience of some of the most influential SEOs and online marketers out there. They joined my podcast and shared their best tips with me. We’re now sharing this knowledge with you. Enjoy and learn!
3.1 Podcast with Debra Mastaler
Debra Mastaler from Alliance-Link talks about SEO and link building in an interview with Christoph C. Cemper. She gives a couple of exclusive tips, talks about content generation, niches, online audiences, and their relation to link building. You'll be happy that you took the time to listen.
3.2 Podcast Interview with Rand Fishkin
Rand Fishkin - the Wizard of Moz - talks about the challenges that big companies have when it comes to SEO and online marketing. He reveals what’s the future strategic direction of Moz, and he also mentions his personal projects and initiatives.
3.3 Podcast Interview with Naguib Toihiri
Naguib Toihiri - the Mena Search Personality of the Year 2017- talks about his secret to success. Don't miss his valuable tips that you can use to improve your rankings and conversion rates.
3.4 Podcast Interview with Bryan Eisenberg
Bryan Eisenberg - Keynote speaker & NY Times Best Selling Author - talks about SEO and the challenges businesses have in the online world. He gives a couple of exclusive tips, talks about content, customer focus and the 5 Rs of SEO.
3.5 Podcast Interview with Dixon Jones
Dixon Jones - CMO at Majestic - gives a couple of exclusive tips and talks about the difference between fresh and historical link data and why this is important for SEOs.
3.6 Podcast Interview with Frank Watson
Frank Watson - CEO Kangamurra Media - talks about the challenges big companies have when it comes to SEO, in an interview with Christoph C. Cemper. He gives a couple of exclusive tips and talks about changes in SEO and link building over the past 10 years.
3.7 SEOktoberfest Podcast with Marcus Tandler
Marcus Tandler - Co-Founder and Managing Director of OnPage.org and host of the SEOktoberfest event – talks about the 10th and last edition of SEOktoberfest. Find out what makes this event so special and exclusive and how a conference like that helped me and other SEOs and online marketers to bring their business to the next level.
Conclusion - What’s next
We have a lot of new features in the pipeline, but – Data-Quality, Usability, and Performance remain our main goals.
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