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Links are still the #1 ranking factor

says

gary-illyesRanking without links is really, really hard.

Yes, the external links.

- Gary Illyes, Chief of Sunshine and Happiness at Google, October - November 2016.

 

john-muller-transparentLinks in particular are really important to Google

because that's how we discover the rest of your website.

- John Mueller, Webmaster Trends Analyst at Google, September 2016.

Cemper Reminds People About Links and Google doesn't like it.