The only backlink analysis software you need. | LRT in Deutsch | Contact Us +43 720 116440 (866) 347-3660 +44 800 011 9736 +49 89 412 07234 (877) 736-7787

Posts by Rick Lomas

Discovering ways to improve your Google rankings

So how does Google decide who is going to be on the first page? It is a difficult job to try and work out what exactly Google is looking for, so the aim is try and look for some of the major signals that Google is likely to use to provide us with their Search Engine Results Pages (SERPs).

Read More

Vivint.com SEO Visibility Plummets from Manual Penalty

In January 2014, Vivint’s search visibility plummeted. Was it a common penalty or something sinister? Some accused Google of sabotage, putting Matt Cutts on the defensive. After all, Vivint specializes in home automation, just like Nest. But the real story is far more complex. See where it leads.

Read More

WilliamHill.com Bet Big Stakes on Spammy SEO…and Lost

The house doesn’t always win. The UK-based gaming behemoth, William Hill, bet on paid links, toxic subdomain links, hidden image links and worthless sitewide affiliate links. It cost them dearly. In January, their search visibility plummeted. Was it an algorithmic or manual penalty? Rick Lomas uncovers the dark secrets buried in WilliamHill.com’s link profile.

Read More