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LinkResearchTools Help

LinkResearchTools Handbook

This LinkResearchTools Handbook will give you a detailed explanation on every aspect of each single tool. Get a deep understanding and feel enlightened.

If you have any questions unanswered, just contact our helpdesk.

Trial User Guide

This quick start guide should get you up and running in a few minutes only. You could also signup for the next free webinar with Christoph.

SEO Metrics

Impactana Content Marketing Metrics - BUZZ and IMPACT

BUZZBUZZ is Impactana’s aggregate of social media signals, divided into shares and likes.

These metrics are taken from platforms including Facebook, Twitter, Pinterest, Google +, Slideshare and LinkedIn.

Think of Buzz as a way of gauging a piece of content’s short-term, immediate social success.

IMPACTIMPACT is a set of metrics meant to help you measure long-term user engagement for every piece of content.

The IMPACT set of metrics is made of:

  • Comments – real people engaging with the content - a lot more meaningful than a like.
  • Clicks – click-thrus from various channels measure traffic – that’s what matters.
  • Views – views matter a lot on YouTube. We estimate views for every content URL – after all we do market to generate traffic, not some simple like that is generated in a fraction of a second. Also on video platforms like YouTube or Vimeo a video can reach millions of people while it only has a handful of tweets.
  • Downloads – e.g. on Slideshare this is an additional metric of engagement. Someone who downloads a slide deck after viewing it is more engaged. So the content made more impact on him.
  • Links – in the old days content marketing was called “link baiting”. Whenever some content attracts links, then the marketer did something very right. In fact, many masterpieces of content earned links without a lot of social buzz. When we measure links, we take the full link graph into account, not just some more popular ones (like other social media analytics tools do). Because links matter.

You cannot find truly resonant content by only looking at the Buzz set of metrics. It’s Impact that brings out the strongest content. People interact, share and show interest in content with impact. These are metrics that every marketer must consider looking at when measuring success.

If we think of Buzz and Impact as a two axis system it becomes clear that those with a high Buzz and a high Impact are most desirable. But even an average buzz can be profitable with high impact.

 

Link Check

LinktextThe Linktext is the visible, clickable text in a hyperlink.
Link StatusDeclares the status of a link (e.g.: Follow, NoFollow, canonical, mention...)
LinkTypeDeclares the type of a link (e.g.: text, image, canonical, mention...)
LinkPosEvaluates the link position based on the number of links of the page
LinkPosPctEvaluates the relative link position based on the number of links of the page
LinkLocDeclares the location of a link (e.g.: header, footer, content, comment…)
Google Author IDThis metric shows you the percentage of how many found links are linked with Google Author profiles

Link Status

FOLLOWA FOLLOW link is indexed and will influence the target's ranking
NOFOLLOWThe impact on NOFOLLOW links on search engine rankings and penalties is discussed controversially. Google published that such links would be completely ignored. We have opinion that NOFOLLOW links can under certain circumstances still be harmful to search engine rankings and result in manual penalties, because Google generally tries to identify spamming intents.
MENTIONSomebody mentioned the URL but hasn't linked it
CANONICALThe URL has been identified as original source by a site with duplicate content
[LinkNotFound]No link was found on the relevant page
n/aOur crawlers couldn't find a link because the URL might be a binary file (e.g. PDF, DOC etc.)

Basic SEO Stats

Basic SEO stats are number of links to page and domain, linking root domains (domain popularity),
Theme of the site, technical site type and the LRT Power™ and LRT Trust™ metrics. Power
means the strength based on the number and power of links (better than PageRank™ - which is no longer available since April 2016) and Trust
indicated the implied Trust of the page in Google according to a system similar to Trust Rank patent.

BLBacklinks from page to page
BLdomBacklinks from page to domain
DomPopThe number of linking domains to domain.
ThemeThe theme of a page (e.g. "Computers/Internet"). A page might have more than one theme (e.g. "Newsgroups/Forums, Computers/Internet").
SiteTypeThe type of a site (e.g. "Blog" or "Social Network").
PowerReports the strength based on the number and power of links (better than PageRank™- which is no longer available since April 2016).
TrustIndicates the implied trust of the page in Google according to a system similar to Trust Rank patent.
Power * TrustThe one metric you need for judgment on link quality.

Trust & Power

Power and Trust metrics for domain and top-domain. Select these to compare all trusts & power metrics next to each other.

Power*Trust domDetermines the quality of a domain according to its strength and trustworthiness
Power*Trust topdomDetermines the quality of a top domain according to its strength and trustworthiness
Power-domReports the power of the domain
Trust-domIndicates the implied trust of the domain
Power-topdomReports the power of a top domain
Trust-topdomIndicates the implied trust of the top domain

Ranking Keywords Metrics (SEMrush)

KwDomain reports the number of keywords the whole domain ranks for and KwPage reports the number of keywords a page ranks for, as known by SEMrush. The KwDomain value is logically most often higher than the KwPage value. Both are indicators for the ranking power of a page or a domain. The KwDomain metric does NOT require a SEMrush API key while the KwPage, SEMRush Rank, SEMRush Traffic, SEMRush Traffic Price do.

KwDomainReports the number of keywords the domain ranks for.
KwPageReports the number of keywords the page ranks for.
SEMRush RankRating of the page by the number of visitors that come from the first 20 Google search results.
SEMRush TrafficNumber of visitors coming from the first 20 Google search results per month.
SEMRush Traffic PriceEstimation of the costs of purchasing the same number of visitors.

Link Velocity and Link Velocity Trends (Superhero/Enterprise only)

LVT, LV4m, LV6m, LV12m, LV24m - new metrics to understand how the link growth of source domains works.

LVTA trend indicator of how link growth changed
LV4mReports the average DomPop growth / month in the last 4 months
LV6mReports the average DomPop growth / month in the last 6 months
LV12mReports the average DomPop growth / month in the last 12 months
LV24mReports the average DomPop growth / month in the last 24 months

Visibility Indexes

SistIdx reports the visibility (number of keyword ranks) for a whole domain. The higher the SISTRIX index is, the more visible the domain is for the keywords SISTRIX checks

Sistrix Visibility IndexMeasure for the “visibility” of a domain in the Google index. It is a weighted average of ranking position and traffic for a certain keyword.

Link Ratio Metrics

SWR, SWR-page, SWR-topdom, DLR, DLR-topdom - new metrics to evaluate the sidewide and deep link ratios of the relevant source

SWR-pageThe side wide ratio is the ratio between page links (BL) and the number of linking domains to the page (DomPop-page)
SWRThe domain side wide ratio is the ratio between domainwide links (BLdom) and the number of linking domains to the domain (DomPop)
SWR-topdomThe top-domain side wide ratio is the ratio between top-domainwide links and the number of linking domains to the top-domain (DomPop-topdom)
DLRThe deep link ratio of the domain
DLR-topdomThe deep link ratio of the top domain

Domain Registration Details

The domain registration info is helpful for some SEOs, especially the domain creation date is said to maybe have impact on the trust a domain has. The further in the past the better.

DomAgeThe age of a domain (in years and months).
DomCreatedDomain creation month and year.
REGDomain name registrant
IPHosting IP Address

Domain Expiry & Registrar details

The domain registration info is helpful for some SEOs, especially the domain expiry date is said to maybe have impact on the trust a domain has. The further in the future the better.

DEDDomain Expiration Date
DNSDomain nameservers
DNRDomain name registrar

Google Indexation

G!idxThe number of pages Google indexed for a domain

Title Rank Metric (Superhero/Enterprise only)

The TitleRank™ metric describes how far up a linking page ranks in Google for it's page title.
If it ranks on a very high page number or does not rank at all, it's probably penalized.

TitleRank-homeDetermines the position of the linking homepage’s title in Google’s search results
Title-homeExtracts the page title of the linking homepage

Link Source Country & City

The Domain Source tells you, in which country and city this domain is hosted. This is increasingly important for local search results.

CNTRYHosting IP Address country code
CITYHosting IP Address city and region

Authority Backlinks

Backlinks from universities and governmental agencies are usually more trusted and help your domain in improving it's trust - and thereby levereage other links.

DomPopEDUNumber of linking .edu (US academic) domains.
DomPopGOVNumber of linking .gov (US government) domains.
BLeduNumber of links from .edu (US academic) sites.
BLgovNumber of links from .gov (US government) sites.

Traffic Indicators

Alexa, Compete and SEMrush all provide estimations about the traffic a site receives. Since all of them have different ways to measure and some bias in any way it's good to have them all. SEMRushRank is a rank similar to Alexa rank that they calculate, while SEMRushPrice and SEMRushTraffic are indicators for the actual dollar value of the traffic based on the rankings a domain has. This is thereby also a quality indicator - the higher the better.

AlexaAlexa Traffic Rank
CRankRanking of a site in its competitive set by measuring the number of Unique Visitors according to compete.com. Lower is better.
SEMRushRankRating of a page by the number of visitors that come from the first 20 Google search results
SEMRushPriceEstimation of the costs of purchasing the same number of visitors
SEMRushTrafficNumber of visitors coming from the first 20 Google search results per month

Authority Metrics

Our new unique LRT Trust™ metrics along side with the old Moz authority indicators. These metrics
for the page and domain indicate the probability of a page or domain having ranking authority in Google.

TrustIndicates the trustworthiness of the page
Trust-domIndicates the trustworthiness of the domain
Trust-topdomIndicates the trustworthiness of the top domain
MozAuthPageMoz page authority
MozAuthDomMoz domain authority

Advanced Link Counts

Backlink and domain popularity metrics.

cPopThe number of referring ClassC to domain.
IPpopThe number of referring IPs to domain.
DomPop-pageNumber of linking domains to page
IPpop-pageNumber of referring IPs to page
cPop-pageNumber of referring ClassC to page
DomPop-topdomNumber of linking domains to topdomain
IPpop-topdomNumber of referring IPs to topdomain
cPop-topdomNumber of referring ClassC to topdomain

Onpage-Linking Analysis Package

The parameters of this package look at the links of a page and tell you how many links of each kind a page has.

MetaRobotsAnalyzes a site's robots-meta-tag and tells you, if a page uses one or a combination of the values "index", "noindex", "follow", "nofollow", "archive" or "noarchive".
IntLTotal number of internal links (links to the same domain) on a given page (both FOLLOW as well as NOFOLLOW-links).
ExtLTotal number of external links on a given page (both FOLLOW as well as NOFOLLOW-links).
IntLNFTotal number of internal links (links to the same domain) on a given page with rel="nofollow".
ExtLNFTotal number of external links on a given page with rel="nofollow".

Dmoz and Wiki links

The metrics of this package look at the number of links coming from Open Directory(DMOZ) and Wikipedia.

Dmoz!BLdomTotal number of links coming from Open Directory (www.dmoz.org)
Wiki-PT!BLdomTotal number of links coming from Portuguese Wikipedia (pt.wikipedia.org)
Wiki-ZH!BLdomTotal number of links coming from Dutch Wikipedia (zh.wikipedia.org)
Wiki-PL!BLdomTotal number of links coming from Polish Wikipedia (pl.wikipedia.org)
Wiki-IT!BLdomTotal number of links coming from Italian Wikipedia (it.wikipedia.org)
Wiki-FR!BLdomTotal number of links coming from French Wikipedia (fr.wikipedia.org)
Wiki-EN!BLdomTotal number of links coming from English Wikipedia (en.wikipedia.org)
Wiki-DE!BLdomTotal number of links coming from German Wikipedia (de.wikipedia.org)
Wiki-ES!BLdomTotal number of links coming from Spanish Wikipedia (es.wikipedia.org)
Wiki-JA!BLdomTotal number of links coming from Japanese Wikipedia (ja.wikipedia.org)
Wiki-RU!BLdom Total number of links coming from Russian Wikipedia (ru.wikipedia.org)

Basic Social Votes (Superhero/Enterprise only)

Social Votes are an extension to the classic votes - which are links. This package includes the number of Retweets, Facebook Votes (Likes + Shares) and Google +1 for a page.

FB!VotesThe number of times a URL has been shared, liked or commented on Facebook and websites with Facebook-buttons. (Therefore a combination of the metrics FB!Likes, FB!Shares and FB!Comments.) The difference between liking and sharing a page is that when you like a page, a hidden Facebook Page is created that allows the webmaster to send status updates to their "followers" news feeds, whereas liking means that only a link to a page is created on a user's Facebook Profile.
RTsThe number of Tweets and Retweets including a link to a given URL.
G+1The number of times a URL has been shared or +1 on Google+ and websites with Google-buttons.

Advanced Social Votes (Superhero/Enterprise only)

Social Votes are an extension to the classic votes - which are links. This package includes the number of Facebook Likes, Facebook Shares and Facebook Comments for a page.

FB!LikesThe number of times a URL has been shared on Facebook and websites with Facebook-buttons. (The difference to FB!Shares is explained in the FB!Votes explanation.)
FB!SharesThe number of times a URL has been shared on Facebook and websites with Facebook-buttons. (The difference to FB!Likes is explained in the FB!Votes explanation.)
FB!CommentsThe number of times a URL has been commented on Facebook.
redditThe number of up votes minus the number of down votes for a URL on reddit.com.
StumbleUponThe number of views for a given URL on StumbleUpon.

Wins (Quick Domain Compare Tool and Competitive Keyword Analyzer)

WinsThe number of wins is a specifically developed metric for the Quick Domain Compare tool and Competitive Keyword Analyzer which gives information about the overall score of a domain. It’s mainly about all numeric values and counting all top values from each as count of wins from a bunch of metrics such as the LRT Power™, PageRank™, the number of backlinks, the Alexa Rank and many more.