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Trial User Guide
- Impactana Content Marketing Metrics - BUZZ and IMPACT
- Link Check
- Link Status
- Basic SEO Stats
- Trust & Power
- Ranking Keywords Metrics (SEMrush)
- Link Velocity and Link Velocity Trends (Superhero/Enterprise only)
- Visibility Indexes
- Link Ratio Metrics
- Domain Registration Details
- Domain Expiry & Registrar Details
- Legacy Link Metrics
- Google Indexation
- Title Rank Metric (Superhero/Enterprise only)
- Link Source Country & City
- Authority Backlinks
- Traffic Indicators
- Authority Metrics
- Advanced Link Counts
- Onpage-Linking Analysis Package
- Dmoz and Wiki Links
- Basic Social Votes (Superhero/Enterprise only)
- Advanced Social Votes (Superhero/Enterprise only)
- Wins (QDC / CKA)
BUZZ is Impactana’s aggregate of social media signals, divided into shares and likes.
These metrics are taken from platforms including Facebook, Twitter, Pinterest, Google +, Slideshare and LinkedIn.
Think of Buzz as a way of gauging a piece of content’s short-term, immediate social success.
IMPACT is a set of metrics meant to help you measure long-term user engagement for every piece of content.
The IMPACT set of metrics is made of:
You cannot find truly resonant content by only looking at the Buzz set of metrics. It’s Impact that brings out the strongest content. People interact, share and show interest in content with impact. These are metrics that every marketer must consider looking at when measuring success.
If we think of Buzz and Impact as a two axis system it becomes clear that those with a high Buzz and a high Impact are most desirable. But even an average buzz can be profitable with high impact.
|Linktext||The Linktext is the visible, clickable text in a hyperlink.|
|Link Status||Declares the status of a link (e.g.: Follow, NoFollow, canonical, mention...)|
|LinkType||Declares the type of a link (e.g.: text, image, canonical, mention...)|
|LinkPos||Evaluates the link position based on the number of links of the page|
|LinkPosPct||Evaluates the relative link position based on the number of links of the page|
|LinkLoc||Declares the location of a link (e.g.: header, footer, content, comment…)|
|Google Author ID|
This metric shows you the percentage of how many found links are linked with Google Author profiles
|FOLLOW||A FOLLOW link is indexed and will influence the target's ranking|
|NOFOLLOW||The impact on NOFOLLOW links on search engine rankings and penalties is discussed controversially. Google published that such links would be completely ignored. We have opinion that NOFOLLOW links can under certain circumstances still be harmful to search engine rankings and result in manual penalties, because Google generally tries to identify spamming intents.|
|MENTION||Somebody mentioned the URL but hasn't linked it|
|CANONICAL||The URL has been identified as original source by a site with duplicate content|
|[LinkNotFound]||No link was found on the relevant page|
|n/a||Our crawlers couldn't find a link because the URL might be a binary file (e.g. PDF, DOC etc.)|
Basic SEO stats are number of links to page and domain, linking root domains (domain popularity),
Theme of the site, technical site type and the LRT Power™ and LRT Trust™ metrics. Power
means the strength based on the number and power of links (better than PageRank™ - which is no longer available since April 2016) and Trust
indicated the implied Trust of the page in Google according to a system similar to Trust Rank patent.
|BL||Backlinks from page to page|
|BLdom||Backlinks from page to domain|
|DomPop||The number of linking domains to domain.|
|Theme||The theme of a page (e.g. "Computers/Internet"). A page might have more than one theme (e.g. "Newsgroups/Forums, Computers/Internet").|
|SiteType||The type of a site (e.g. "Blog" or "Social Network").|
|Power||Reports the strength based on the number and power of links (better than PageRank™- which is no longer available since April 2016).|
|Trust||Indicates the implied trust of the page in Google according to a system similar to Trust Rank patent.|
|Power * Trust||The one metric you need for judgment on link quality.|
Power and Trust metrics for domain and top-domain. Select these to compare all trusts & power metrics next to each other.
|Power*Trust dom||Determines the quality of a domain according to its strength and trustworthiness|
|Power*Trust topdom||Determines the quality of a top domain according to its strength and trustworthiness|
|Power-dom||Reports the power of the domain|
|Trust-dom||Indicates the implied trust of the domain|
|Power-topdom||Reports the power of a top domain|
|Trust-topdom||Indicates the implied trust of the top domain|
KwDomain reports the number of keywords the whole domain ranks for and KwPage reports the number of keywords a page ranks for, as known by SEMrush. The KwDomain value is logically most often higher than the KwPage value. Both are indicators for the ranking power of a page or a domain. The KwDomain metric does NOT require a SEMrush API key while the KwPage, SEMRush Rank, SEMRush Traffic, SEMRush Traffic Price do.
|KwDomain||Reports the number of keywords the domain ranks for.|
|KwPage||Reports the number of keywords the page ranks for.|
|SEMRush Rank||Rating of the page by the number of visitors that come from the first 20 Google search results.|
|SEMRush Traffic||Number of visitors coming from the first 20 Google search results per month.|
|SEMRush Traffic Price||Estimation of the costs of purchasing the same number of visitors.|
LVT, LV4m, LV6m, LV12m, LV24m - new metrics to understand how the link growth of source domains works.
|LVT||A trend indicator of how link growth changed|
|LV4m||Reports the average DomPop growth / month in the last 4 months|
|LV6m||Reports the average DomPop growth / month in the last 6 months|
|LV12m||Reports the average DomPop growth / month in the last 12 months|
|LV24m||Reports the average DomPop growth / month in the last 24 months|
SistIdx reports the visibility (number of keyword ranks) for a whole domain. The higher the SISTRIX index is, the more visible the domain is for the keywords SISTRIX checks
|Sistrix Visibility Index||Measure for the “visibility” of a domain in the Google index. It is a weighted average of ranking position and traffic for a certain keyword.|
SWR, SWR-page, SWR-topdom, DLR, DLR-topdom - new metrics to evaluate the sidewide and deep link ratios of the relevant source
|SWR-page||The side wide ratio is the ratio between page links (BL) and the number of linking domains to the page (DomPop-page)|
|SWR||The domain side wide ratio is the ratio between domainwide links (BLdom) and the number of linking domains to the domain (DomPop)|
|SWR-topdom||The top-domain side wide ratio is the ratio between top-domainwide links and the number of linking domains to the top-domain (DomPop-topdom)|
|DLR||The deep link ratio of the domain|
|DLR-topdom||The deep link ratio of the top domain|
The domain registration info is helpful for some SEOs, especially the domain creation date is said to maybe have impact on the trust a domain has. The further in the past the better.
|DomAge||The age of a domain (in years and months).|
|DomCreated||Domain creation month and year.|
|REG||Domain name registrant|
|IP||Hosting IP Address|
The domain registration info is helpful for some SEOs, especially the domain expiry date is said to maybe have impact on the trust a domain has. The further in the future the better.
|DED||Domain Expiration Date|
|DNR||Domain name registrar|
Google PageRank™ (no longer available since April 2016) and Majestic ACrank are legacy link metrics we don't recommend to base your decisions on for a variety of reasons.
|ACrank||The Majestic ACrank is a measure of the importance of a page. The more links a page has, the more important it is. This concept is similar to PageRank™ (no longer available since April 2016) . Moz’s Linkscape tool uses the exact same measurement, and calls it Moz Rank.|
|PR||Google PageRank™ (no longer available since April 2016)|
|G!idx||The number of pages Google indexed for a domain|
The TitleRank™ metric describes how far up a linking page ranks in Google for it's page title.
If it ranks on a very high page number or does not rank at all, it's probably penalized.
|TitleRank||Determines the position of the linking page’s title in Google’s search results|
|Title||Extracts the page title of the linking page|
|TitleRank-home||Determines the position of the linking homepage’s title in Google’s search results|
|Title-home||Extracts the page title of the linking homepage|
The Domain Source tells you, in which country and city this domain is hosted. This is increasingly important for local search results.
|CNTRY||Hosting IP Address country code|
|CITY||Hosting IP Address city and region|
Backlinks from universities and governmental agencies are usually more trusted and help your domain in improving it's trust - and thereby levereage other links.
|DomPopEDU||Number of linking .edu (US academic) domains.|
|DomPopGOV||Number of linking .gov (US government) domains.|
|BLedu||Number of links from .edu (US academic) sites.|
|BLgov||Number of links from .gov (US government) sites.|
Alexa, Compete and SEMrush all provide estimations about the traffic a site receives. Since all of them have different ways to measure and some bias in any way it's good to have them all. SEMRushRank is a rank similar to Alexa rank that they calculate, while SEMRushPrice and SEMRushTraffic are indicators for the actual dollar value of the traffic based on the rankings a domain has. This is thereby also a quality indicator - the higher the better.
|Alexa||Alexa Traffic Rank|
|CRank||Ranking of a site in its competitive set by measuring the number of Unique Visitors according to compete.com. Lower is better.|
|SEMRushRank||Rating of a page by the number of visitors that come from the first 20 Google search results|
|SEMRushPrice||Estimation of the costs of purchasing the same number of visitors|
|SEMRushTraffic||Number of visitors coming from the first 20 Google search results per month|
Our new unique LRT Trust™ metrics along side with the old Moz authority indicators. These metrics
for the page and domain indicate the probability of a page or domain having ranking authority in Google.
|Trust||Indicates the trustworthiness of the page|
|Trust-dom||Indicates the trustworthiness of the domain|
|Trust-topdom||Indicates the trustworthiness of the top domain|
|MozAuthPage||Moz page authority|
|MozAuthDom||Moz domain authority|
Backlink and domain popularity metrics.
|cPop||The number of referring ClassC to domain.|
|IPpop||The number of referring IPs to domain.|
|DomPop-page||Number of linking domains to page|
|IPpop-page||Number of referring IPs to page|
|cPop-page||Number of referring ClassC to page|
|DomPop-topdom||Number of linking domains to topdomain|
|IPpop-topdom||Number of referring IPs to topdomain|
|cPop-topdom||Number of referring ClassC to topdomain|
The parameters of this package look at the links of a page and tell you how many links of each kind a page has.
|MetaRobots||Analyzes a site's robots-meta-tag and tells you, if a page uses one or a combination of the values "index", "noindex", "follow", "nofollow", "archive" or "noarchive".|
|IntL||Total number of internal links (links to the same domain) on a given page (both FOLLOW as well as NOFOLLOW-links).|
|ExtL||Total number of external links on a given page (both FOLLOW as well as NOFOLLOW-links).|
|IntLNF||Total number of internal links (links to the same domain) on a given page with rel="nofollow".|
|ExtLNF||Total number of external links on a given page with rel="nofollow".|
The metrics of this package look at the number of links coming from Open Directory(DMOZ) and Wikipedia.
|Dmoz!BLdom||Total number of links coming from Open Directory (www.dmoz.org)|
|Wiki-PT!BLdom||Total number of links coming from Portuguese Wikipedia (pt.wikipedia.org)|
|Wiki-ZH!BLdom||Total number of links coming from Dutch Wikipedia (zh.wikipedia.org)|
|Wiki-PL!BLdom||Total number of links coming from Polish Wikipedia (pl.wikipedia.org)|
|Wiki-IT!BLdom||Total number of links coming from Italian Wikipedia (it.wikipedia.org)|
|Wiki-FR!BLdom||Total number of links coming from French Wikipedia (fr.wikipedia.org)|
|Wiki-EN!BLdom||Total number of links coming from English Wikipedia (en.wikipedia.org)|
|Wiki-DE!BLdom||Total number of links coming from German Wikipedia (de.wikipedia.org)|
|Wiki-ES!BLdom||Total number of links coming from Spanish Wikipedia (es.wikipedia.org)|
|Wiki-JA!BLdom||Total number of links coming from Japanese Wikipedia (ja.wikipedia.org)|
|Wiki-RU!BLdom||Total number of links coming from Russian Wikipedia (ru.wikipedia.org)|
Social Votes are an extension to the classic votes - which are links. This package includes the number of Retweets, Facebook Votes (Likes + Shares) and Google +1 for a page.
|FB!Votes||The number of times a URL has been shared, liked or commented on Facebook and websites with Facebook-buttons. (Therefore a combination of the metrics FB!Likes, FB!Shares and FB!Comments.) The difference between liking and sharing a page is that when you like a page, a hidden Facebook Page is created that allows the webmaster to send status updates to their "followers" news feeds, whereas liking means that only a link to a page is created on a user's Facebook Profile.|
|RTs||The number of Tweets and Retweets including a link to a given URL.|
|G+1||The number of times a URL has been shared or +1 on Google+ and websites with Google-buttons.|
Social Votes are an extension to the classic votes - which are links. This package includes the number of Facebook Likes, Facebook Shares and Facebook Comments for a page.
|FB!Likes||The number of times a URL has been shared on Facebook and websites with Facebook-buttons. (The difference to FB!Shares is explained in the FB!Votes explanation.)|
|FB!Shares||The number of times a URL has been shared on Facebook and websites with Facebook-buttons. (The difference to FB!Likes is explained in the FB!Votes explanation.)|
|FB!Comments||The number of times a URL has been commented on Facebook.|
|The number of up votes minus the number of down votes for a URL on reddit.com.|
|StumbleUpon||The number of views for a given URL on StumbleUpon.|
|Wins||The number of wins is a specifically developed metric for the Quick Domain Compare tool and Competitive Keyword Analyzer which gives information about the overall score of a domain. It’s mainly about all numeric values and counting all top values from each as count of wins from a bunch of metrics such as the LRT Power™, PageRank™, the number of backlinks, the Alexa Rank and many more.|