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Case Studies

Auxmoney.com: Affiliate Links and Paid Links Penalized

In late March, their search visibility plummeted. Keywords that were ranking on page 1 dropped to page 7. Ironically, their toxic links weren’t even built for SEO. What were their toxic links and how can they recover? This is the first case study in our “5 German startups hit hard by Google” series.

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Trivago.co.uk Can’t Sleep: 95% Loss of Search Visibility

Think you have a hotel horror story? Trivago, a hotel price comparison site, has one better. A Google Penguin penalty trashed their search visibility. In January, about 40% of their keywords were in the top 10. But in February, only 4.77% remained. Read why Trivago’s travels may have come to a halt.

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WilliamHill.com Bet Big Stakes on Spammy SEO…and Lost

The house doesn’t always win. The UK-based gaming behemoth, William Hill, bet on paid links, toxic subdomain links, hidden image links and worthless sitewide affiliate links. It cost them dearly. In January, their search visibility plummeted. Was it an algorithmic or manual penalty? Rick Lomas uncovers the dark secrets buried in WilliamHill.com’s link profile.

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