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5 German Startups Hit Hard by Google – Series Summary

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Startup Sites’ Traffic Collapsed from Poor Link Risk Management

5 German Startups hit hard by Google summaryIn March 2014, Google made and unnamed Algorithm update and sites worldwide suffered from it. Here are the findings from just five of those sites. They all share three things in common: overdone anchor text, link networks, and paid links. Their traffic loss could have been avoided by practicing safe SEO and managing their link risk.

This is the summary of the “5 German startups hit hard by Google” series by Guntram to achieve Certified LRT Xpert status.

  1. Auxmoney.com: Affiliate Links and Paid Links Penalized
  2. No Hit for Hitmeister – Google Blasts Their Search Visibility
  3. Video Not Found: Tape.TV Tries to Buy Top Search Positions
  4. Reservation Denied! Google Penalizes Unterkunft.de
  5. Google Nails MyHammer.de for Spammy SEO

We look forward to your feedback and always appreciate you sharing the work of our Certified LRT Professionals.

Enjoy & Learn
Christoph C. Cemper

 

Table of Contents

 

Case Study Overview Setup

 

1. Search Visibility Analysis

Analysis of the analytical drops

2. Backlink Profile Analysis

    1. Anchor Text Analysis
    2. Power & Trust Balance Analysis
    3. Site wide Links Analysis
    4. Paid Links Analysis
    5. Power*Trust Ratio Analysis
    6. Redirect Analysis
    7. Link Growth Analysis
    8. Link Network Analysis
    9. Country Ratio Analysis
    10. Deep Link Ratio Analysis
    11. Link Status Ratio Analysis
    12. Link Detox Risk Analysis
    13. Competitive Link Detox Risk Analysis against competition
 

3. Conclusion

 

Competitors in Overview

  1 2 3 4 5
Domain auxmoney.com hitmeister.de tape.tv unterkunft.de myhammer.de
Competitor 1 smava.de ebay.de youtube.de airbnb.de myhammer.de
Competitor 2 p2p-kredite.com hitflip.de myvideo.de booking.com blauarbeit.de
Competitor 3 lendico.at rakuten.de clipfish.de 9flats.com handwerkerfinden.com
Competitor 4 fidor.de yatego.com lastfm.de tourist-online.de handwerker-anzeiger.de
Competitor 5 kreditvonprivat24.org hood.de laut.de pension.de 1a-handwerker-finden.de
 

Visibility Change

Auxmoney.com

Summary Visibility Auxmoney

Hitmeister

Summary Visibility Hitmeister

Tape.tv

Summary Visibility TapeTV

Unterkunft.de

Summary Visibility Unterkunft de

MyHammer.de

MyHammer 1 Visibility My-Hammer Search Metrics Visibility

  1 2 3 4 5
Domain Auxmoney.com Hitmeister.de Tape.tv Unterkunft.de MyHammer.de
Anchor Text Analysis Yes, overdone Yes, overdone Yes, overdone Yes, overdone No, normal
Power & Trust Balance Analysis Yes, overdone Yes, overdone No, normal No, normal No, normal
Sitewide Links Analysis Yes, too many SWL Yes, too many SWL Yes, too many SWL Yes, too many SWL Yes, too many SWL
Paid Links Analysis Yes, paid links Yes, paid links Yes, paid links Yes, paid links Yes, paid links
Power*Trust Ratio Analysis Yes, unnatural Yes, unnatural Yes, unnatural Yes, unnatural No, normal ratio
Redirect Analysis Yes, several Rdrs Yes, several Rdrs No, normal Yes, several Rdrs No, normal
Link Growth Analysis Yes, increase in link growth No, normal No, normal No, normal No, normal
Link Network Analysis Yes, link networks visible Yes, link networks visible Yes, link networks visible Yes, link networks visible Yes, link networks visible
Country Ratio Analysis No, normal country ratio Yes, unnatural Yes, unnatural No, normal country ratio No, normal country ratio
Deep Link Ratio Analysis Yes, High deep link ratio Yes, High deep link ratio No, normal Yes, Startpage ratio Yes, strange deep link ratio
Link Status Ratio Analysis Yes, many links removed recently Yes, many NoFollow links Yes, lots of broken links and Malware Yes, many follow links and links from virus report sites Yes, increased NoFollow links
Link Detox Risk Analysis No, Moderate link risk Yes, High risk No, Moderate link risk Yes, High risk No, Moderate link risk
Competitive Link Detox Risk Analysis against competition No, lower Competitive Link Risk No, but increased risk No, Moderate Competitive Link Risk No, Moderate Competitive Link Risk No, Moderate Competitive Link Risk

Overview table of analysis comparison

 

Competitive Detox Analysis

Summary CDTOX 1

Summary CDTOX 2

 

Conclusion

What happened?

There were primarily these contributing factors that led to the crash:

  1. Anchor Text overdone
  2. Link Networks
  3. PR Campaigns and Paid Links
  Domain Visibility: Now Visibility: Before Change Change in % Bad SEO found
1 auxmoney.com 81,802 161,673 -79,870 -49.40% HARD anchor texts from affiliate system
2 hitmeister.de 85,922 16,657 -80,656 -48.42% Bad forum marketing
3 tape.tv 136,207 202,641 -66,434 -32.78% Paid and broken links
4 unterkunft.de 7,466 21,129 -13,663 -64.66% Keyword spam for KW “hotels” (38%)
5 myhammer.de 36,472 70,029 -33,557 -47.92% Internal crosslinking scheme

Why did this crash happen?

Google updated the Penguin Algorithm on March 24, and these guys were hit hard because they did not manage their link risk well.

More About the Google Update
Did Google Do An Algorithm Update Yesterday?
Did the Softer Panda Update Arrive on March 24, 2014?

 

This case study was written by Guntram Bechtold, StarsMedia IT Management KG, and proud user of LinkResearchTools and Link Detox.

Certified LRT XpertA word from Christoph C. Cemper

This analysis is part of a series conducted and written by our new Certified LRT Xpert, Guntram Bechtold.

Guntram demonstrated his expertise in doing a deep dive on 5 German Startups that were hit hard by Google.

He did a great job investigating the possible causes and isolating the penalized tactics in all the case studies. Therefore, I’m very happy to certify Guntram Bechtold as the latest Certified LRT Xpert by approving and publishing his research on our site.

Our goal is to provide our user community and clients with quality service and knowledge. Our Certified LRT Professionals and Xperts are key to achieving this goal.

I look forward to Guntram’s future work, and I personally recommend working with him whenever you get the opportunity.

Certified LRT Xpert Guntram Bechtold

Guntram Bechtold
Founded StarsMedia.com in 2011, a SAASoftware and Project-Management Company. Being Project Manager for Yumpu.com, i-Magazine’s Selfservice Publishing Platform with readers from 180 Countries world wide, the StarsMedia is specialized on Online Marketing Consulting for established Onlineplayers and Startups. Guntram is certified Scrum Master, LRT Certified Professional and graduated. Industrial Designer, living in Dornbirn, Austria
Guntram Bechtold

3 Comments

  1. @lnkresearchtool on May 15, 2014 at 3:05 pm

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  2. @tomyches on May 22, 2014 at 2:50 pm

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  3. @xnurfz on May 24, 2014 at 12:11 pm

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