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Startup Sites’ Traffic Collapsed from Poor Link Risk Management
In March 2014, Google made and unnamed Algorithm update and sites worldwide suffered from it. Here are the findings from just five of those sites. They all share three things in common: overdone anchor text, link networks, and paid links. Their traffic loss could have been avoided by practicing safe SEO and managing their link risk.
This is the summary of the “5 German startups hit hard by Google” series by Guntram to achieve Certified LRT Xpert status.
- Auxmoney.com: Affiliate Links and Paid Links Penalized
- No Hit for Hitmeister – Google Blasts Their Search Visibility
- Video Not Found: Tape.TV Tries to Buy Top Search Positions
- Reservation Denied! Google Penalizes Unterkunft.de
- Google Nails MyHammer.de for Spammy SEO
We look forward to your feedback and always appreciate you sharing the work of our Certified LRT Professionals.
Enjoy & Learn
Christoph C. Cemper
Table of Contents
- Case Study Overview Setup
- Competitors in Overview
- Visibility Change
- Competitive Detox Analysis
Case Study Overview Setup
1. Search Visibility Analysis
Analysis of the analytical drops
2. Backlink Profile Analysis
- Anchor Text Analysis
- Power & Trust Balance Analysis
- Site wide Links Analysis
- Paid Links Analysis
- Power*Trust Ratio Analysis
- Redirect Analysis
- Link Growth Analysis
- Link Network Analysis
- Country Ratio Analysis
- Deep Link Ratio Analysis
- Link Status Ratio Analysis
- Link Detox Risk Analysis
- Competitive Link Detox Risk Analysis against competition
Competitors in Overview
|Anchor Text Analysis||Yes, overdone||Yes, overdone||Yes, overdone||Yes, overdone||No, normal|
|Power & Trust Balance Analysis||Yes, overdone||Yes, overdone||No, normal||No, normal||No, normal|
|Sitewide Links Analysis||Yes, too many SWL||Yes, too many SWL||Yes, too many SWL||Yes, too many SWL||Yes, too many SWL|
|Paid Links Analysis||Yes, paid links||Yes, paid links||Yes, paid links||Yes, paid links||Yes, paid links|
|Power*Trust Ratio Analysis||Yes, unnatural||Yes, unnatural||Yes, unnatural||Yes, unnatural||No, normal ratio|
|Redirect Analysis||Yes, several Rdrs||Yes, several Rdrs||No, normal||Yes, several Rdrs||No, normal|
|Link Growth Analysis||Yes, increase in link growth||No, normal||No, normal||No, normal||No, normal|
|Link Network Analysis||Yes, link networks visible||Yes, link networks visible||Yes, link networks visible||Yes, link networks visible||Yes, link networks visible|
|Country Ratio Analysis||No, normal country ratio||Yes, unnatural||Yes, unnatural||No, normal country ratio||No, normal country ratio|
|Deep Link Ratio Analysis||Yes, High deep link ratio||Yes, High deep link ratio||No, normal||Yes, Startpage ratio||Yes, strange deep link ratio|
|Link Status Ratio Analysis||Yes, many links removed recently||Yes, many NoFollow links||Yes, lots of broken links and Malware||Yes, many follow links and links from virus report sites||Yes, increased NoFollow links|
|Link Detox Risk Analysis||No, Moderate link risk||Yes, High risk||No, Moderate link risk||Yes, High risk||No, Moderate link risk|
|Competitive Link Detox Risk Analysis against competition||No, lower Competitive Link Risk||No, but increased risk||No, Moderate Competitive Link Risk||No, Moderate Competitive Link Risk||No, Moderate Competitive Link Risk|
Overview table of analysis comparison
Competitive Detox Analysis
There were primarily these contributing factors that led to the crash:
- Anchor Text overdone
- Link Networks
- PR Campaigns and Paid Links
|Domain||Visibility: Now||Visibility: Before||Change||Change in %||Bad SEO found|
|1||auxmoney.com||81,802||161,673||-79,870||-49.40%||HARD anchor texts from affiliate system|
|2||hitmeister.de||85,922||16,657||-80,656||-48.42%||Bad forum marketing|
|3||tape.tv||136,207||202,641||-66,434||-32.78%||Paid and broken links|
|4||unterkunft.de||7,466||21,129||-13,663||-64.66%||Keyword spam for KW “hotels” (38%)|
|5||myhammer.de||36,472||70,029||-33,557||-47.92%||Internal crosslinking scheme|
Why did this crash happen?
Google updated the Penguin Algorithm on March 24, and these guys were hit hard because they did not manage their link risk well.
More About the Google Update
Did Google Do An Algorithm Update Yesterday?
Did the Softer Panda Update Arrive on March 24, 2014?
This case study was written by Guntram Bechtold, StarsMedia IT Management KG, and proud user of LinkResearchTools and Link Detox.
This analysis is part of a series conducted and written by our new Certified LRT Xpert, Guntram Bechtold.
Guntram demonstrated his expertise in doing a deep dive on 5 German Startups that were hit hard by Google.
He did a great job investigating the possible causes and isolating the penalized tactics in all the case studies. Therefore, I’m very happy to certify Guntram Bechtold as the latest Certified LRT Xpert by approving and publishing his research on our site.
Our goal is to provide our user community and clients with quality service and knowledge. Our Certified LRT Professionals and Xperts are key to achieving this goal.
I look forward to Guntram’s future work, and I personally recommend working with him whenever you get the opportunity.