This is our survey of the global SEO industry on the opinions and experiences about effects and risks of NoFollow links in SEO.
Share your experience with us to build the most fundamental research and get an option to win a couple really nice prizes.
Table of contents
- The true value and risk of NoFollow Links
Two types of links – Follow and NoFollow
There’s a common saying among marketers and SEOs that not all links are equal. Some links are more valuable to Google and have much more SEO value or «link juice» as others. Those two types are «DoFollow links» & «NoFollow links».
Opinions and Experiences on NoFollow Links
Let us concentrate this time on some issues about NoFollow links, the type of links currently discussed by many SEO experts worldwide.
- What impact do NoFollow links have on the ranks, and how does Google evaluate them?
- Can one get a Penalty because of risky NoFollow links in the backlink profile?
- Should NoFollow Links be disavowed?
- Should we care about NoFollow Links, or are they worth nothing at all?
These and many more questions are asked by SEO experts nowadays.
There are two major SEO schools on NoFollow links:
- one states that Google does not follow them and thus they have no risk and value at all. This goes in line with Google stating in various places that NoFollow don‘t “pass PageRank™”
- the other is saying that they might pass over trust and “juice” and be a spam indicator. Because Google generally tries to identify spamming intents, many SEOs believe that NOFOLLOW links can, under certain circumstances, still be harmful to search engine rankings and result in manual penalties. We also regularly hear from clients that their penalty was only lifted after they investigated and removed large quantities of NOFOLLOW links.
New NoFollow Evaluation Mode to serve both NoFollow schools
To serve both “SEO schools” Link Detox® just recently introduced the option to let the user pick the NoFollow analysis strategy based on his personal opinion.
The NoFollow Case Study
Our current study pursues to confirm or deny the hypothesis of those SEO masterminds believing that risky NoFollow Links might still be one important reason for giving out Google manual Penalties, although Matt Cutts has stated that their algorithm takes "NoFollow" literally and does not "follow" the link at all.
Another day he mentioned that “a sufficiently large number of NOFOLLOW links could also pose a problem”, contradicting yet another statement from Jo Müller of Google. More details and videos can be found here.
A number of studies have revealed that Google actually follows the link, but does not index the linked-to page, except when the page was indexed already due to other DoFollow links. Please remember this part as you go through our study.
Time for action
So we believe it’s about time to aggregate and present more experience and opinions from the SEO community on this confusing topic.
We would appreciate if you could take few minutes of your precious time and participate in our survey below.
Your support to gather sufficient data will be highly appreciated for our analysis.
Prizes to be won
By contributing to our research you can win one of the following prizes.
All prizes will be drawn in a randomized lottery from all who completed the survey in full.
- 1x Prize tier #1 One LRT Superhero subscription for 3 months
- 2x Prize tier #2 Two hours SEO Consulting via skype with a Certified LRT Professional
- 10 x Prize #3 for existing LRT users: 10 BOOST credits
- 10 x Prize #4 for existing LRT users: 10 DTOX credits
- 10 x Prize #5 a comprehensive BLP Report of your site
PS: Our lawyers told us to remind you that legal recourse to the courts is not permitted on the drawing.
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