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Posts by Derek Devlin

icelolly.com Google Penguin Penalty Recovery | 3 Years Later

Get ready to read a detailed, extensive and well-structured Google Penguin recovery case study. This is a follow-up on the Google Penguin penalty that Icelolly received in 2013. Learn from the measures they took to recover from the Google Penguin penalty, see their progress and understand what you need to look at when trying to remove a Google penalty.

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How to Dominate the SERPS

Dofollow links far exceed Nofollow links, and many links come from sitewide or footer links. This may appear to be manipulative SEO. But looking deeper reveals Tripadvisor’s cunning strategy. Learn the SEO strategies that made Tripadvisor one of most successful travel companies in the world and see how they have managed to dominate the SERPS.

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